Maksim Neskubin Email & Phone Number

1. Developing marketing strategy, setting and achieving business and brand KPIs2. Managing cross-functional teams: IT, Call Center, Marketing, Operations, SMM, Creative and others. More than 30 people in charge.3. Managing in-depth interviews with clients, searching insights for marketing campaigns and new products4. Turn-key brand building: from interviews to new product launches5. Analyzing market trends and presenting results to the CEOAchievements:1. My test assignment was used as a basis for the new brand platform. Can send upon request.2. Devised and launched two all-time record marketing campaigns: "Гроу Фуд – это просто. Попробуй за за 990" and "День неготовки" with "Квартет И" as ambassadors. Both campaigns hit all-time records in brand (+1.2% and +4.5% SBA growth respectively) and business KPIs (new clients, +35% and +39% vs plan respectively). 3. Worked out campaign creation procedure and campaign tracking board and shared it with the team

Москва, Россия

1. Developing 2019, 2020 advertising campaign strategies2. Organizing tender procedures, choosing contractors, signing deals3. Analyzing ad campaigns effectiveness, presenting results to top management4. Working out and prototyping new products: customer interviews, building CJM, MVP («Модульсвязи»)5. Market analysis: media activity, offers, creatives6. Digital marketing: launching YouTube integrations, banner ads, CPA sites7. Managing quantitative and qualitative studies, searching clients’ insightsAchievements:1. 2 mio rub cost optimization in media agencies cooperation2. 2019 ad campaign results: 100% plan achieved in SBA, 160% in ABA 3. Speaking at Adindex City Conference 2019 "Рекламные тендеры. Доколе?". 100 participants offline, more than 50 000 views online4. Within 1.5 months more than 10 integrations launched on YouTube with cumulative reach >15 mln views

Moscow

1. Lexus full scope offline media planning: TV, Radio, OOH, Fuel stations, Airports2. Teaching junior media planner TV and Radio planning, delegating and controlling tasks3. Participating in building and fine-tuning econometric models predicting traffic to dealer centres4. Making and presenting competitive media overview for client's team (10+ participants)Achievements:1. Signing contracts on radio, OOH, TV totaling in more than 100 mio rub2. Automating data base preparation for competitive overview (time needed reduced from 5 to 2 days)3. Working out new effective ways to predict Match TV and Russia 24 affinity indices (10-15% increased on average)

Moscow

1. Imopheraza, Longidaza media planning from clients brief to campaign launch and post-campaign analysis2. Polyoxydonium document flow3. Managing client’s analytical requests4. Translating special projects for client (Mitsubishi project, pajerosport.rbc.ru)

Moscow, Russian Federation

1. Abbott Laboratories brands media planning with the help of media planner2. Market and media overview for Zolla, Borjomi, Abbott3. Translating presentations and documents into English

Moscow

1. Promoting “Business” and “Marketing” segments of books: working out USP, searching for influencers, launching special projects2. Working with Google.Analytics, Yandex.Metrics - preparing reports on main sources of traffic and conversions3. Communicating with authors, organizing events: Kip Thorne, Barbara Sher, Mike Rohde4. Negotiating with partners: ФРИИ, Ингосстрах, РШУ, СколковоAchievements:1. Sales plans achieved month on month from July 20152. Worked out and launched #мояработарулит campaign in Instagram to support “Work rules” book. All books sold in record time3. Organized Mike Rohde workshop on sketch-noting with 500+ participants (https://zillion.net/ru/event/4834/vizual-nyie-zamietki)

Master Of Arts - Ma, Business Administration And Management, General

Магистр, Деловое Администрирование И Менеджмент, Общее Направление

Marketing For Product Managers Major

Бакалавр, Международные Отношения И Внешняя Политика