NBCUniversal | Global Advertising & Partnerships | Catalyst AgencyMax leads the international commercial & partnership teams for NBCUniversal. Representing NBCU’s (and partners such as Apple News, RTL, Anzu) full suite of products; global audiences across streaming, TV and digital screens and partnerships with IP / content / talent / experiences – delivering measurable impact for brands.He is founder/leader of NBCU creative agency Catalyst, giving global clients access to all of NBCU's brands. Catalyst includes the international NBCU business marketing group, publisher of CMONow content/events.Whether via unmissable sports and entertainment, award-winning news networks, blockbuster movies, or unforgettable theme parks, NBCU has been shaping culture for almost a century. Raven and his teams are on a mission to make NBCU the number one destination for marketers to reach audiences in a brand-safe, premium environment across all markets.With a billion people consuming its content every month, Raven’s teams are unlocking unparalleled opportunities for global marketers.Raven formerly served as the SVP of CNBC International, responsible for managing and growing CNBCI’s global commercial revenue. Raven was the architect of CNBC Catalyst, the brand’s first in-house agency, designed to spark change for brands via CNBC’s elite, global audience. Previously, Raven led and fully restructured the UK advertising operations for Hearst across its portfolio of multi-platform brands inc. ELLE, Cosmopolitan, Men’s Health, Esquire, Good Housekeeping and Digital Spy. Max spent more than a decade with CNN International across global commercial leadership roles, finally leading the non-US digital revenue business. He began his career in the media agencies of Zenith, JWT and Mindshare in the UK and Australia.Max is based in London and splits his time between the UK and NBCUniversal’s global locations including Singapore, Hong Kong, Shanghai, Dubai, Abu Dhabi, and New York.

CNBC International, global sales leader; strategy and operations

- Led advertising operation for the company’s 27 diverse and multi-platform brands- Worked closely with key clients, media agencies and partners as well as Hearst leadership to define the new sales strategy. Restructured the commercial team, developed the creative solutions brand and approach and oversaw the development of revenues from non-endemic categories- Full revenue responsibility for all offline and online ad sales, CEO direct report, on UK board

- Led CNN International Digital revenue; strategy, business & product development- Dep. General Manager for CNN International digital properties

- Led CNN International TV and digital Northern Europe and North America sales teams

- Led CNN International TV and digital Northern Europe sales team

- Led CNN International TV and digital London sales team