Max Rota Email & Phone Number

State Of São Paulo, Brazil

• Strengthen user research foundations disseminating it and promoting continuous discovery;• Establish methodologies and processes to foster a design-centric culture across the organization;• Manage stakeholders, workflows, corporate objectives and initiatives;• Align UX strategies with other areas and with business goals for impactful design direction;• Lead, mentor and grow high-performing product & service design professionals.subjects: education, e-commerce, credit, financing, fundraising. projects: student platform, institution platform, mobile app.

São Paulo, Brasil

• Create value-driven solutions and growth loops by understanding user needs and habits;• Promote and incorporate design culture & design system usage across the organization• Improve design team performance through 1:1s, feedback & development planning;• Shape company mission and vision through strategic design and communication;• Lead and manage design process working in a cross-functional team.subjects: consumer goods, e-commerce, delivery/ last mile, growth loops, esg. projects: seller platform, delivery person app, consumer app (engagement & conversion).

São Paulo, Brazil

• Conception of B2B/ B2C solutions regarding dedicated and mini-app structure;• Interviews and usability tests to validate hypothesis and heuristic perception;• Guide the design team in the conception of multi-platform products;• Evaluation of interaction metrics analyzing data and scenarios;• Share knowledge and follow up team development.subjects: super app, banking, digital accounts, open finance, e-commerce. projects: pix (instant payments), credit card, lending, insurance, cash management, design system.

São Paulo Area, Brazil

• Product MVP, AML, KYC, KYT flows and budget definition with other founders;• Lead the product team (POs & UX/ UI Designers) for multi-platform products;• Elaborate pitch and represent company presentations to reach investors;• Follow up with local and global third party solutions partners;• Community management and ux research.subjects: digital accounts, cryptocurrencies, payment methods, crm, blockchain. projects: consumer app, back office solution,, multi-wallet account, pre-paid card.

São Paulo E Região, Brasil

• Disseminate digital transformation and agile methods within the company;• Creative drive for marketing and sales, converting it into traffic and leads;• Architecture flow, research, low and high definition prototypes;• Web development for internet solutions and in-house assets;• Improve the usability and product perception by customers.subjects: financial markets, news/ media, agribusiness, web development, branding.projects: real-time information terminal, instant messenger, investment funds, B2B whitelabel solutions.

São Paulo, Brazil

São Paulo E Região, Brasil

• Work with colleagues across the world and managers in both Americas and Europe;• Content and layout for ads, flyers, invitations, banners, videos and promotional gifts;• First touch with product development and conception;• Design, programming and management of websites.• Communication support to sales, client development and editorial teams.

Executive Mba, People Business Management

B.A., Marketing, Design, Communication, Advertising, Sales, Crm, Research And Economy.

Activities and Societies: Agência ESPM Social Communication with emphasis in advertising and marketing. Work on internal agency, serving.