Acquired in 2011, led the development of the medical strategy while in my existing automotive role and in 2013 transitioned to lead the textile, consumer products and medical team, reversing and stabilizing a declining (-10%/yr.) $36,000,000 business. Exceeded 2015-textile sales objective, delivering 13% sales growth at 68% gross margins.Spearheaded the transition from antimicrobials to an odor control platform with the development of Scentry, a groundbreaking odor control technology for the sportswear and athleisure markets. Led to a $1,000,000+ per year long-term agreement for the Under Armour hunting program, as well as negotiations with Nike, Spanx and Calvin Klein.Re-envisioned the strategy, positioning, and business plan for the textile, consumer and healthcare segments, focusing on the creation of a digital strategy to effectively implement content generation, social media, and inbound marketing.Stabilized and reinvigorated customer development programs with Fellowes, Bissell, Rubbermaid PetMate and Coleman, through the introduction of personalized marketing plans.Increased exposure 71% by establishing the company’s first public relations program, strengthening the inbound marketing strategy with targeted content and playing a pivotal role in the development of “thecleanerhome.com” blogging platform.

Reversed declining $6,000,000 automotive products business within 1 year while initiating a 5-year strategic plan, more than doubling sales, reaching $15,100,000 in year five, increasing gross margins from 51% to 65% and operating income from -3% to 22%.Initiated, developed, and managed the implementation of a new strategy and brand architecture within six months, including new packaging, collateral, video, digital, advertising, and the restructuring of operations, distribution and sales. Developed Advance & O’Reilly Auto Parts, Grainger and Sherwin Williams, adding $2,750,000 in yearly sales.Managed and developed five direct reports and led cross-functional teams of 12.Initiated and streamlined customer development programs, using personalized marketing initiatives.

Managed a $200,000,000 home improvement business. Played an integral role in rebuilding the company from near bankruptcy in 2004 to a highly successful rapidly growing business with sales of $325,000,000+ in 2015. Developed marketing strategy and three-year product development pipeline, including digital marketing, packaging, collateral, and advertising. Spearheaded eco-friendly product development project, achieving sales of $1,500,000 in the first year, developing into multiline brand in Home Depot, Lowe’s, and Walmart.Streamlined a chaotic product development process by implementing the Stage-Gate product development program.Led a cross-functional team to create the company’s first on-line presence with websites for five brands within a 12-month timeframe, including content creation and brand integration.

Redesigned the product marketing and development process for a $207,000,000 private equity owned business, creating the first three-year product design and development pipeline. Developed a long-term strategy integrating all functions into the marketing process, including international manufacturing. Recruited and developed a new product marketing team.

Envisioned and championed a $2,000,000 development project to create a new architectural hardware business, increasing revenues from $20,000,000 to $200,000,000 in four years. Led a $400,000 12-month project to develop a new brand “Archetypes”.Collaborated with Source Design and Synmetry Partners using ethnography, qualitative and quantitative research to understand consumer behaviors.Worked with behavioral specialists, linguists, social trends specialists and anthropologists to define a brand that would emotionally connect with consumers.Integrated Industrial and Interior Designers, Architects and Professors to develop authentic architectural designs.Collaborated with FRCH Design Worldwide to develop showroom merchandising.Customers: Retail, Builders and Showrooms

Increased sales from $3,000,000 to $20,000,000 and gross margins from 28% to 47% through rebranding, 11 new products, and new distribution in 720 Home Depot and 550 Lowe’s stores.Collaborated with Insights Worldwide Research using ethnography and ergonomic research to understand consumer buying behavior and product use habits.Developed a new brand identity, leading to a feature article in Brand Packaging Magazine.

Delivered $4,500,000 in sales through development of new products. Developed a new brand strategy, positioning and design to transform the product line into a premium brand.

Increased brand awareness by 11% through the co-development of a $2,000,000 television campaign.

Drove 12% sales and 23% gross margin growth through product and operational improvement.Developed new business strategy focusing on brand repositioning and new products to effectively target customers based on segmentation identities.Restructured dealer network, adding 34 new stores and Musician’s Friend music catalog.

Grew sales 16% and gross margin 4%.Developed new strategic direction focusing on retention of the existing customer segment, while creating interest among younger players to drive relevance and market growth in a new segment.Managed, developed and negotiated events and endorsement deals including the JVC Jazz Festival, MGI Software/COMDEX and Hard Rock Café/BB King Birthday, Chet Atkins Charity and Wallflowers events.Fostered marketing relationships to develop advertising, artist endorsements, events and co-branding promotions.Artist Relations: BB King, Chet Atkins, Michael Ward (Wallflowers), Pat Simmons (Doobie Brothers), Les Paul and others.