Max Russell Email and Phone Number

• Reported on earned media coverage regarding the company and competitors. Presented coverage books with viewership metrics to the VP of Communications.• Assessed media monitoring databases through on-site demos with multiple vendors. Presented the benefits and costs for decision-makers within the company.• Compiled a directory of reporters covering electronic components.

• Increased Facebook followers by 94% and Instagram followers by 142% over one year for social media accounts devoted to company recruiting.• Reported monthly on recruitment marketing, including applications and hires, A/B testing for display ad campaigns, SEM performance, job board results, and social media metrics.• Assembled press lists, developed press releases, and distributed them through Meltwater.• Composed copy and art direction of hiring brochures for multiple job categories.• Scripted and produced audio ads through Bunny Studio.

• Designed monthly customer newsletters through HTML coding and the Canva platform.• Coordinated with executives and managers for company stories to promote.• Wrote and edited content for press releases, blogs, and social media.• Oversaw updates to company listings across search engines and industry review sites after a merger to coincide with new company branding.

• Editor for the Practice Analysis of Chiropractic 2020. Ensured a cohesive narrative throughout the publication. Responsible for distribution nationwide and to international affiliates.• Coordinated national email campaigns regarding monthly exam screenings of over 1,000 students across 12 exam sites.• Led a team of three communication specialists to ensure full student participation in COVID pandemic safety screening before each exam administration.• Developed, scheduled, and distributed press releases, social media content, and trade articles.• Interviewed graphic designers and web developers and directed their contributions.

• Wrote weekly reviews for new albums and explored older albums for the "For the Record Crate" series.• Interviewed artists and directors regarding their latest projects.• Collaborated with an editor to contribute to seasonal lists.• Researched music industry news for feature articles.

• Ghostwrote thought leadership articles regarding executive-level topics for media and legal industries to increase client presence on LinkedIn. Interviewed clients until copy matched their preferred industry tone.• Wrote blog posts regarding Agribotix and the emerging agricultural drone industry to provide internal marketing materials for the sales team. Traveled to Colorado farms for interviews with customers and engineers to relay their expertise.• Created luxury-housing descriptions for Inspirato rental properties to promote listings on multiple sites. Worked with an offsite team of writers and editors.• Collaborated with an art director to develop monthly campaigns regarding a series of Instagram posts for the Empower Her Network in order to jump-start social media engagement for the non-profit.

• Researched and contacted media lists of education reporters and local government contacts throughout Chicago and the surrounding counties.• Raised the earned media coverage for a non-profit award event recognizing Chicago teachers.• Media planning and buying for print, radio, and digital advertisements.• Organized monthly profits, expenses, and salaries through Microsoft Excel.• Oversaw paid ad promotion through Facebook and Instagram through A/B testing.

• Ensured copy produced by the India-based writing team matched the US and Canadian conversational styles. Provided editorial guidance to decrease the team’s error rate.• Built upwards of 10 websites a week for small to medium-sized businesses.• Utilized online research tools to implement SEO for customer websites.• Collaborated with an offsite team of editors and writers nationwide to meet established deadlines.

• Wrote blog copy regarding developments, challenges and solutions for channel marketers• Published social media content on their Facebook, LinkedIn, and Twitter pages• Conducted industry research regarding their competitors and compiled it into manageable one page slides their sales team could easily reference while on sales calls• Created email campaigns for clients including Bowers & Wilkins, Syscom and Pulse Secure

• Brought in the client Peapod for their upcoming hiring campaign. The digital campaign covered four separate job departments and filled all desired positions.• Collaborated with art directors, animators, videographers, account coordinators, and creative directors to strategically brainstorm the campaign development and execution for multiple projects.• Conducted statewide research of client facilities to form creative briefs and aid branding sessions.• Acted as a production assistant to ensure captured content reflected the campaign strategy.• Interviewed client employees to produce web content regarding complex developments in the IT industry.• Expanded media reach for a Japanese telecommunications firm in the United States.

• Worked with editors to publish satirical articles for each weekly periodical• Hosted social and musical events to promote the publication through concert ticket giveaways, drink specials, and event sponsorships

• Wrote a twenty-minute production over the span of two weeks for a speed show• Directed a cast of five for the next two weeks before the production aired

• Signed three new advertising contracts with student-run organizations and business ventures• Worked with a team to create promotional advertisements for Legend’s Dance Company including posters, flyers, ticket designs, and a new web page layout• Brainstormed solutions for client goals during meetings

• Collaborated on financial, administrative and disciplinary actions with other Executive Board members• Wrote articles for Delta Chi Quarterly Magazine• Coordinated alumni visits to chapter and ensured quality experience

• Conferred with administrators and editors to upload weekly album reviews• Reviewed, monitored and explored current and emerging trends of competing blogs

• Sold advertising space in predominately Greek newspaper.• Created and maintained client relations• Collaborated with other sales executives in the Champaign-Urbana area

• Solicited sponsorships of over $1,000 through phone calls, emails, and social media contacts to support my run in the 2011 Chicago Marathon • Completed in 3 hours, 45 minutes