Maxim Samsonov Email & Phone Number

Moscow, Russia

Moscow, Russian Federation

- Building a marketing team to deliver a broad range of marketing initiatives, both online and digital in support of the company’s objectives;- Managing a high performing team of 15 individuals, who are responsible for Performance marketing, Digital/Interactive, Media planning, Campaigns, Creatives, Customer experience, 3D Visualizations, and IT Development;- Responsible for developing and executing strategic marketing and communication plans designed to meet business goals;- Leading the process of creating and delivering all necessary marketing materials, collateral, and marketing suites in support of the Company’s various real estate developments;- Leading an in-house team of IT support and development, responsible for the regular releases of new technological solutions, apps, and CRM updates; - Responsible for new real estate projects assessment, comprehensive product development, and pricing strategy during the project life circle;- Managing the business unit financial planning process and providing decision support through reporting of results and performance measures;- Working closely with the Sales Department to ensure marketing deliverables are on message and drive sales objectives;- Managing the relationships between all third-party suppliers and partners ensuring all are working effectively and within the time scale.Achievements:• Projects designed and launched- Stellar City https://stellarcity.ru Top 10 in sales in Russia. Top 1 in sales in Moscow during the first months of sales.- Onyx Deluxe https://onyx-deluxe.com- Bereg Stolitcy http://beregstolitcy.ru Top 1 project in terms of deal price on the result of 3 quarters of 2019 in Russia.- Ambassador Golf Club Residence https://ambassador.moscow• In-house IT support and development studio created and managing at the moment;• In-house full circle marketing and advertising agency created and managing at the moment;

Moscow, Russian Federation

- Developing the organization marketing strategy, human resources, and client service culture;- Responsible for overall marketing activities for all existing clients;- Communicating and negotiating with top managers on the client's side;- Developing marketing activities for the growth of the agency clients loyalty;- Supervising the marketing and media planning teams;- Managing the preparation and execution of the client's effective marketing, advertising campaigns, and promotions;- Overall management of administrative, finance, and service issues;- Implementation of the company development strategy, business plan realization, and commercial target achievement;- Development of the agency service portfolio that includes: Performance marketing, Marketing researches, Media advertising, Special projects, Strategies, Design&Creative, and Production;- Communication with partners and clients, direct sales, company, and product presentations;- Full scope of the «agency to client» communication control and coordination including standards and KPIs implementation, strategical planning, and cost optimization;- Permanent development of competitive agency services including classic media, non-standard instruments, and special projects;- Personal promotion of the brand by participating in special events, exhibitions, business clubs, and other professional society activities. Achievements:- Integro Group has entered the Top 5 rate of the agencies specialized in the promotion of real estate in Moscow;- Company turnover exceeded 1 billion rubles;- Over 50 new long-term contracts signed;- Client service, new business, and media planning departments built from zero levels, the number of staff increased from 5 to 30 specialists;- End-to-end analytics tool (Integro Stat) created;- Innovative geo marketing tool (Integro GIS) for outdoor advertising planning developed and implemented for the purposes of sales and client service.

Moscow, Russian Federation

- Devise and implement an integrated marketing strategy that strengthens the DG19’s malls, drive footfall and sales per category of tenants;- Develop and direct measurable multi-channel promotional and marketing campaigns that tie back to the marketing strategy and DG19’s business goals, and develop and execute annual marketing and promotional calendar;- Develop and implement high and innovative standards of shopping and entertainment for the DG19's shopping centres in Moscow and regions;- Conduct market research to inform existing and future marketing initiatives, analyse marketing campaign results against overall objectives and specific KPIs and report on campaign performance and effectiveness;- Initiate, design and deliver marketing products in close coordination with the Head of Leasing and relevant staff within the DG19;- Review and establish relationships with key creative, design and research agencies;- Ensure that project management best practices are employed to deliver all marketing communications within strategy, budget, and deadline;- Ensure leveraged marketing budgets, planned activities and support materials are effective and meeting partner expectations;Achievements:Successful management of full scope of marketing and commercialization for 3 multifunctional shopping centres of the company: www.zelenopark.com; www.ledentsovo.com; www.mallcollage.ru.

Moscow, Russian Federation

Digital marketing: - Overall management of Amer Sports digital channels in Russia (Facebook, Youtube, Twitter, official brand web sites, etc.) - Creation and overall management of local digital channels of communication (VK.com; salomonschool.ru; salomon cup; targeted web resources, applications etc) - SEO, SEM, context and banner advertising in RUnet; - Community management (Trail running, Alpine and Nordic skiing); - Digital tools development, implementation and coordination for own retail; Sport marketing: - Brands participation at the national and international sport events taking place in Russia in order to promote brands and its product among expert and authentic target audience and drive new traffic of consumers; - Development and implementation of various kinds of the own sport marketing programs aimed to promote our sports, brands and products among sport community as well as given and potential;- Managing of the sport equipments seasonal tests by expert and authentic categories of consumers;- Development , implementation and coordination of the complex approach for efficient collaboration with sport organizations (sport schools, federations, committees etc.)

Moscow, Russian Federation

- Overall Marketing support of company own retail chain in Russia (17 stores);- Development and implementation of annual retail marketing activities calendar;- Marketing support of new store openings - Moscow and regions;- Managing full complex of sales and traffic driving activities per category of stores;- Managing of research programs, store merchandising programs;- Sport marketing activities participation - sponsored and self organized;- Work with subcontractors and agencies;- Budgeting and cost optimization.

Moscow, Russian Federation

- Development and implementation of measures directed at brand promotion and awareness increase;- Development and production effective POS materials for sales offices- Visual merchandising of sales offices and objects under construction;- Customer satisfaction and brand attitude research;- Company participation at professional events and exhibitions;

Moscow Region, Russian Federation

- Managing of Central Marketing Dept. projects targeted to increase sales of MEGA shopping centers tenants, to strength positioning of MEGA both as a place to shop fashion, family oriented and good neighbor.- Long term planning, development and organization of stimulating lotteries, fashion projects, sales driving activities, researches, advertising and PR campaigns.- Developing of sponsored events and projects for electronics, cosmetics, car brands etc.- Managing loyalty program activities within MEGACARD (MEGA and Credit Europe Bank co-program)- Annual budgeting, P&L control, cost optimizations.- Ensure productive cooperation among all involved departments of the company (Finance, Legal, Operation etc.);- Media sales, partners & sponsors hunt (both KAMs control and personally)

Moscow Region, Russian Federation

- Developing, planning and implementation of marketing activities of IKEA in Moscow region;- Coordination of marketing departments of Moscow IKEA stores;- Creating and realization of seasonal BTL campaigns, marketing activities, charities and corporate events;- Research programs organization and coordination;- Realization of loyalty oriented programs;- Cooperation with local authorities and social institutions of Moscow, organization of joint activities aimed on the strengthen of IKEA "good neighbor" reputation and loyalty increase;- Media relations.

Student, Branding

Manager Economist, Management And Economics

Economics and management in aircraft construction.

Linguist, Interpreter, Translation And Translation Studies

English and Italian

Engineer, Automatic Control Systems

Aviation control systems