Siegelman Stable, a family-owned brand with a rich heritage of harness racing meets the world of luxury fashion. Our story is deeply rooted in tradition and storytelling. We take pride in crafting high-quality, timeless pieces, all made in the U.S.A, that embody both the elegance of our racing heritage and our commitment to sustainability. What sets us apart is our unwavering dedication to giving back – a portion of all proceeds goes directly to equine therapy programs.

•Conceptualize, articulate, and execute creative strategy and digital content for a multitude of clients/brands. •Create compelling, on-brand experiences including content, event activations, influencer programs, social campaigns and more.•Develop, plan, and produce multi-media content to effectively communicate brand story across all digital platforms.•Collaborate with designers, developers, and third-party marketing agencies to ensure continuity throughout the length of campaign.•Create a social strategy to help grow clients’ social media presence across all platforms. Clients include: LL Cool J, Kanye West, Virgil Abloh, Peter Tunney, Elisabeth Rohm, Rick Barry, Shots Inc. artists, BIG3 players, etc.

•Develop, maintain and originate relationships with media agencies and directly with clients.•Work with strategic planning and sales division to incorporate creative social media strategy and innovative executions for clients.•Create and manage partnerships with social networks, platforms and brands.• Collaborate with influential figures in fashion, entertainment, music, etc. (Virgil Abloh, Kanye West, Jonathan Cheban (FoodGod), BeatsbyDre, Uber (Eats), HypeBeast, etc.) •Promoted from Social Media Strategist to Director in winter 2017•Build company-wide social strategy, editorial calendars and schedules.•Setup, maintain and execute paid social campaign bringing in leads and driving sales. •Continuously capturing and analyzing social data/metrics, insights, best practices, and taking appropriate action based on results from Hootsuite, Sprout, etc. •Create social monitors for campaigns with in-house monitoring tools.•Productize social media, utilizing influencers and paid social campaigns.

•Build and define company-wide social strategy, editorial calendars and syndication schedules.• Create content, deliberate planning and set goals for paid social campaigns. •Work closely with marketing teams from all 25 markets to develop and distribute relevant social media content.•Continuously capturing and analyzing the appropriate social data/metrics, insights and best practices, and taking appropriate action based on results from Hootsuite, Sprout and other social programs. •Maintain and create social monitors for campaigns to track the social conversations around client OOH campaigns using NUVI. Create ‘social wrap-ups’ for client campaigns. •Collaborating with direct to client and agencies on creative ideas, first-of-a-kind campaign strategies. •Create a strategy for influencer prospecting, outreach, engagement, cross-promotions and re-purposing content.•Develop and maintain current and new synergistic relationships with media agencies and directly with clients.

Rouse Social aggregates the best of social media from your favorites in music, sports and entertainment into one application.Responsible for overseeing the planning, development and execution of marketing and advertising initiatives. Focus on generating and acquiring new users by increasing conversions via successful campaigns, market research, analytics, social media, celebrity relationships, product marketing, communications and public relations.•Write, publish and maintain social content on Facebook, Twitter, Instagram, Tumblr, YouTube, Pinterest, SnapChat, Periscope and digital properties with the aim of engaging the entertainment and lifestyle community.•Collaborating with brands, events and celebrity partners to help grow audience and attract new traffic. Includes: LL Cool J, Madison Beer, The Grammy Awards, Latin Grammys, Spike TV’s Lip Sync Battle, Distinctive Assets, Social Celebrities (Lizza Monet Morales), World Star Hip Hop•Utilize digital and social media analytics with a focus to optimize marketing strategies.•Identify new digital trends and technologies to incorporate in our platform. For example, having an open-sourced product allowed us to add new social networks as they took off allowing us to input new information via our CMS. •Direct developer staff with platform building processes and keep up with the quickly changing technologies.•Manage native platform CMS (Content Management System) curating social information and latest content by using WordPress, Hootsuite, TweetDeck and Sprout.•Manage all platform analytics using Google Analytics- tracking user engagement and performance, create strategies to improve our platform with collected data, research and analysis.•CNBC, Squawk Box: http://finance.yahoo.com/video/ll-cool-js-cool-app-124200269.html

•Corresponded with sales executives and customers via computer software and phone calls to facilitate distribution of tickets across multiple teams and venues. 
•Acted as Mets liaison between fans, players and staff during games and pre/post game events. 
•Coordinated special projects to generate leads and drive group ticket sales. Leading initiatives for Chinese, Jewish and other heritage nights at Citi Field hosted by the NY Mets. 
•Promoted the organization by leading grassroots marketing campaign at multiple events.

•Supervised and produced the 2010 Under-17 MLS/SUM CUP held in Houston, Texas. Responsibilities included working with sponsors, participants and staff to organize logistics associated with brand placement, scheduling of events and travel. 
•Built and maintained scouting library compiled league-wide statistics to create and present 2010 Technical Report to senior staff. 
•Work closely with Youth Academy programs to update their progress at the younger age levels.