Co-Founder /Cmo
Roslyn, Ny, Us
Rouse Social aggregates the best of social media from your favorites in music, sports and entertainment into one application.Responsible for overseeing the planning, development and execution of marketing and advertising initiatives. Focus on generating and acquiring new users by increasing conversions via successful campaigns, market research, analytics, social media, celebrity relationships, product marketing, communications and public relations.•Write, publish and maintain social content on Facebook, Twitter, Instagram, Tumblr, YouTube, Pinterest, SnapChat, Periscope and digital properties with the aim of engaging the entertainment and lifestyle community.•Collaborating with brands, events and celebrity partners to help grow audience and attract new traffic. Includes: LL Cool J, Madison Beer, The Grammy Awards, Latin Grammys, Spike TV’s Lip Sync Battle, Distinctive Assets, Social Celebrities (Lizza Monet Morales), World Star Hip Hop•Utilize digital and social media analytics with a focus to optimize marketing strategies.•Identify new digital trends and technologies to incorporate in our platform. For example, having an open-sourced product allowed us to add new social networks as they took off allowing us to input new information via our CMS. •Direct developer staff with platform building processes and keep up with the quickly changing technologies.•Manage native platform CMS (Content Management System) curating social information and latest content by using WordPress, Hootsuite, TweetDeck and Sprout.•Manage all platform analytics using Google Analytics- tracking user engagement and performance, create strategies to improve our platform with collected data, research and analysis.•CNBC, Squawk Box: http://finance.yahoo.com/video/ll-cool-js-cool-app-124200269.html