Designing products that enable agents to build pipelines of buyers and sellers on both sides of the marketplace

Responsibilities: +Work within a Triad to manage and grow the core revenue generating product (iOS, Android and Desktop experience) of the Hipages group, Australia’s largest Tradie marketplace +Discover and define a new revenue channel (self-service package upgrades) +Discover and define new relevancy enhancing features for the job matching algorithm that matches jobs leads to skilled Tradies +Deliver COVID initiatives to retain customers: +Account pause / un-pause +Free leads +Prepare the product for the hipages IPO +Use data to prioritise, define hypotheses and an experiment roadmap to improve user onboarding and reduce churn +Lead two Tradie squads and an Associate Product Manager +Manage a backlog of product support tickets raised by the Service team +Manage change management of the tradie teams as they merged and de-merged into specialty squads within 18 months +Prioritise initiatives in accordance with customer value, impact and effort while maintaining marketplace balance

eBay Classifieds Group is an international group of classifieds businesses owned by eBay including the eBay Kleinanzeigen, Gumtree and Kijiji brands. Reporting to the Head of Global Growth of eBay Classifieds I am responsible for insights and analysis, research and planning, sizing and prioritizing work for a journey team for the local growth product strategy across hundreds of product and service categories from Automotive to Jobs. I am tasked with developing a product roadmap that drives session and MAU growth using strategies that embed content, social and SEO growth strategies into eBay Classifieds Group’s product growth plans.Responsibilities: +Report to the Global Growth Team at eBay Classifieds Group to discover and implement growth strategies for Gumtree.com.au involving programmatic vehicle attribute content and algorithm-driven interlinking +Create a roadmap of test hypotheses for acquiring buyers and sellers +Lead a squad of 2 developers to work on technical SEO product features+Manage a content agency to develop SEO content for automotive content +Liaise with Growth product managers in 12 other international markets to understand successful trials that can be applied to Gumtree.com.au +Manage stakeholders and manage work within a journey team

Work on integrating JAGONAL into Equiem's product suitePM for Space, Equiem's room booking management product

Co-founder with a dual Product manager and acting growth lead role at JAGONAL, a startup that raised $3M, pivoted, restructured and was acquired by Equiem in 2016. I was in charge of end-to-end product development (strategy and delivery). My role is end-to-end Product management: applying a design-thinking framework involving customer journeys, discovery, market sizing, user profiles, hypothesis formulation, business model canvas creation, MVP rapid prototyping and iterating. I am also acting growth manager responsible for rapidly growing brand awareness, traffic and usage growth through Public Relations, Content Marketing, Social Media, SEO and SEM.

Working within the Corporate Strategy team for SEEK in Asia. Digital-marketing regional head for SEEK Asia, SEEK's acquisition of APAC jobs boards with a presence in China, Hong Kong, Singapore, Indonesia, Philippines, Malaysia, Thailand. Responsible for planning, operating and growing regional marketing centres of excellence in the fastest growing online markets in Asia. Led the digital transformation of the marketing department with a focus on Content, SEO, SEM, Programmatic Retargeting, Social Media and eMail. Also responsible for the Agile team that planned and executed SEO product initiatives such as user profiles, company reviews and job seeker advice and guides. Part of the APAC mobile roll-out to an audience of 20+ million from an SEO conversion to app perspective.

Responsible for creating the business case and getting the financial backing to launch a new Omnicom agency and a series of products and service offerings. Vice President and agency head responsible for business development, resourcing, designing and executing integrated digital products and services in Asia Pacific (most recently China and Indonesia). Developed social media monitoring products for Disney and Estee Lauder with a team of developers as well as product offerings around crisis management and CSR. Led digital transformation of an Omnicom PR agency with a focus on creating services around Digital PR, Content, SEO, SEM, Programmatic Retargeting, Social Media and eMail.

Developed high performing organic lead generation product features such as postcode landing pages and local suburb guides with the a team of developers. Within REA Group I was responsible for these brands in Europe, Asia, Middle East and Australia -realestate.com.au, propertyfinder.com, squarefoot.com.hk, propertyfinder.ae, casa.it, athome.eu. Led product strategy for SEO features and digital transformation of 7 local marketing teams with a focus on SEO and SEM and Product integration of user-generated content and social media.

Initiated and managed the execution of Product and IT roadmaps for Organic traffic products as part of the digital marketing initiatives of the central marketing team. I serviced Carsguide, News.com.au, Foxsports, CareerOne-Monster, Homesite and 100 other online publications. Developed SEO products with the editorial team around popular search categories.

Grew the usage of the Experian Hitwise Product suite in the eCommerce and Creative Agency vertical. Growing our position through thought leadership, speaking and writing

Designed and coded ePayments, eHealth and Fintech products for major clients and trained Accenture consultant teams in the Chicago in the eCommerce Development Centre. The focus was on healthcare, banking, government and financial services clients.