Max Lee Email & Phone Number

United States

www.msl.ventures

Chicago, IL, US

San Francisco, CA, US

• Led growth strategy and execution across all paid channels (including SEM, Paid Social, etc.) to drive sign ups, approvals and activations within Trusted's candidate marketplace.
• Successfully insourced Trusted's 7 figure quarterly budget in-house and delivered a 46% MoM lift in sign ups in the first full month of in-house management.
• Ideated and executed on multiple landing page A/B tests to improve signup conversion rate by 21%+ in a three month span.
• Developed the company's first mobile app acquisition strategy and launched paid ads across Google and Meta while optimizing for cost-per-install and cost-per-signup.

Los Angeles, California, US

• Spearheaded growth performance and customer acquisition strategy for three key accounts (AT&T, T-Mobile, DIRECTV) amounting to $180MM+ in annual revenue across all Centerfield capabilities, including ownership of.
• Drove cross-functional efforts across digital media, sales, operations and engineering to align teams on growth initiatives, forecasts, and deliverables resulting in a 21% lift in acquisitions at a 12% improved.
• Regularly presented KPIs to stakeholders internally and externally to discuss program optimizations and correlated improvements which contributed to a 20.3x growth in monthly acquisitions for a partner.
• Created and presented QBRs for executive teams to highlight performance and secure new growth initiatives which totaled to $15.4MM in personally logged deals in 2021.

Los Angeles, California, US

• Developed the go-to-market strategy and oversaw growth for Cellphoneplan.com, leveraging paid search & paid social to drive 11k+ incremental acquisitions per month and $60MM+ in revenue since inception.
• Led client facing efforts during a trial set by a major telecom. Outperformed two competitors by delivering 54% more acquisitions to ultimately increase revenue from the partnership by $5MM+ per month.

Los Angeles, California, US

• Led a team of media buyers and analysts to manage a Fortune 100 client's $50MM SEM budget. Provided a 43% month over month lift in sales at a 39% improvement in cost-per-acquisition through improved media buying and.
• Delivered an additional 20% year over year lift in sales at 17% lower costs by the second year of account ownership through revised buy flow and end-to-end sales strategy.

Los Angeles, California, US

• Provided in-depth analysis and digestible insights on highly profitable SEM verticals in the home security, credit card processing and online dating industries for Senior Media Buyers.
• Learned the value of data driven decision making through managers and team members who led by example and emanated a powerful leadership style.

• Part of the founding team that built the business plan to launch a 360 photography servicefor venues, events, local businesses and more.
• Oversaw and implemented best practices for all digital marketing efforts such as SEO, leadgeneration, and website/landing page development.

Fullerton, California, US

• Launched an e-commerce business that partnered with local school districts to acquire used Apple devices, repair them through certified technicians and sold them on platforms such as Amazon and eBay.
• Generated over $50k in sales by leveraging Amazon PPC and various SEO strategies.