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Data-driven, performance-oriented Growth Marketer with 8+ years of experience overseeing end-to-end digital marketing programs for multiple Fortune 500 brands and venture backed startups. Core skills and accomplishments include ownership of $180MM+ in annual revenue across multiple verticals, lowering acquisition costs and improving profitability through analytical insights, and working with cross functional teams to track, optimize and report metrics across the customer journey. Passionate about business growth and success. Fueled by goal-oriented team environments, entrepreneurial spirit and coffee.
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FounderMsl VenturesUnited States
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Co-Founder, GrowthFriday 2023 - Present -
FounderMsl Ventures 2020 - Presentwww.msl.ventures
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Director Of Growth MarketingBeyond Finance 2022 - 2023Chicago, Il, Us -
Sr Growth Manager - User AcquisitionTrusted Health 2022 - 2022San Francisco, Ca, Us• Led growth strategy and execution across all paid channels (including SEM, Paid Social, etc.) to drive sign ups, approvals and activations within Trusted's candidate marketplace.• Successfully insourced Trusted's 7 figure quarterly budget in-house and delivered a 46% MoM lift in sign ups in the first full month of in-house management.• Ideated and executed on multiple landing page A/B tests to improve signup conversion rate by 21%+ in a three month span.• Developed the company's first mobile app acquisition strategy and launched paid ads across Google and Meta while optimizing for cost-per-install and cost-per-signup. -
Senior Manager, Growth StrategyCenterfield Jan 2021 - 2022Los Angeles, California, Us• Spearheaded growth performance and customer acquisition strategy for three key accounts (AT&T, T-Mobile, DIRECTV) amounting to $180MM+ in annual revenue across all Centerfield capabilities, including ownership of partner relationships, strategic roadmaps, and revenue generation.• Drove cross-functional efforts across digital media, sales, operations and engineering to align teams on growth initiatives, forecasts, and deliverables resulting in a 21% lift in acquisitions at a 12% improved cost-per-acquisition year over year in 2021 for Centerfield's largest partner.• Regularly presented KPIs to stakeholders internally and externally to discuss program optimizations and correlated improvements which contributed to a 20.3x growth in monthly acquisitions for a partner.• Created and presented QBRs for executive teams to highlight performance and secure new growth initiatives which totaled to $15.4MM in personally logged deals in 2021. -
Manager, Media BuyingCenterfield Jan 2019 - Dec 2020Los Angeles, California, Us• Developed the go-to-market strategy and oversaw growth for Cellphoneplan.com, leveraging paid search & paid social to drive 11k+ incremental acquisitions per month and $60MM+ in revenue since inception.• Led client facing efforts during a trial set by a major telecom. Outperformed two competitors by delivering 54% more acquisitions to ultimately increase revenue from the partnership by $5MM+ per month.
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Senior Media BuyerCenterfield Jan 2017 - Dec 2018Los Angeles, California, Us• Led a team of media buyers and analysts to manage a Fortune 100 client's $50MM SEM budget. Provided a 43% month over month lift in sales at a 39% improvement in cost-per-acquisition through improved media buying and landing page optimizations tactics.• Delivered an additional 20% year over year lift in sales at 17% lower costs by the second year of account ownership through revised buy flow and end-to-end sales strategy.
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Media Buying AnalystCenterfield Sep 2016 - Dec 2016Los Angeles, California, Us• Provided in-depth analysis and digestible insights on highly profitable SEM verticals in the home security, credit card processing and online dating industries for Senior Media Buyers.• Learned the value of data driven decision making through managers and team members who led by example and emanated a powerful leadership style.
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Marketing LeadSpherehero 2015 - 2016• Part of the founding team that built the business plan to launch a 360 photography servicefor venues, events, local businesses and more.• Oversaw and implemented best practices for all digital marketing efforts such as SEO, leadgeneration, and website/landing page development.
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FounderKm Tech Repair 2013 - 2015Fullerton, California, Us• Launched an e-commerce business that partnered with local school districts to acquire used Apple devices, repair them through certified technicians and sold them on platforms such as Amazon and eBay.• Generated over $50k in sales by leveraging Amazon PPC and various SEO strategies.
Max Lee Skills
Max Lee Education Details
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California State University, FullertonMarketing Concentration
Frequently Asked Questions about Max Lee
What company does Max Lee work for?
Max Lee works for Msl Ventures
What is Max Lee's role at the current company?
Max Lee's current role is Founder.
What is Max Lee's email address?
Max Lee's email address is ml****@****eld.com
What is Max Lee's direct phone number?
Max Lee's direct phone number is +131034*****
What schools did Max Lee attend?
Max Lee attended California State University, Fullerton.
What skills is Max Lee known for?
Max Lee has skills like Google Adwords, Lead Generation, Search Engine Marketing, Microsoft Excel, Data Analysis, Online Marketing, Marketing, Social Networking, Customer Service, Social Media, Microsoft Office, Teamwork.
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