Maxwell Richman Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, United States

Los Angeles, California, United States

• Within 3 months at Gwen, was promoted to department head of the butcher shop to lead/manage the sales team & grow the business
• Headed a team of 6 butchers, achieving 20% YoY revenue growth, resulting in the first profitable year in 7 years.
• Orchestrated a successful standardization of the holiday ordering system, minimizing errors in holiday specials.
• Pioneered waste reduction initiatives, lowering weekly product waste by 80%
• Devised annual promotions and marketing strategies, collaborating closely with the social media team to drive sales
• Restructured scheduling, reducing labor costs by 20%.

• Strategically planned and allocated over $17 million in annual budgets for Linear TV and Connected TV media on a keyclient account, informed by historical performance, market competition, and consumer insights.
• Acted as the key liaison for multiple accounts, engaging with clients, CEOs, and internal stakeholders; conductingweekly client calls, delivering results analysis, and providing actionable recommendations informed by.
• Assessed and scrutinized the performance of 360-degree campaigns to formulate a unified strategy in collaborationwith client media partners and vendors.
• Crafted and delivered data-driven Quarterly & Annual Business Review presentations, showcasing in-depthperformance analysis, demographic targeting insights, and strategic recommendations that led to substantial.
• Achieved a remarkable 200% year-over-year growth in CTV/OTT billings while consistently maintaining efficient and in-goal cost-per-acquisition results.

• Initiated and conducted department-wide Connected TV best practices training, transforming the agency’s capabilitiesin the fast-evolving digital advertising landscape
• Managed day-to-day campaign operations, covering media optimizations, testing initiative, and handling ad hocrequests as needed.
• Optimized CTV reporting templates through Excel, doubling reporting efficiency
• Leveraged Kantar, Pathmatics, and AdSphere third-party competitor data to assess campaign share of voice and informmedia strategy decisions.
• Contributed to thorough data analysis for quarterly business reviews, creating visual representations to convey keyinsights.

• Developed and managed CTV budget management databases & generated weekly reports effectively conveyingcampaign results to the client.
• Tracked & analyzed daily results & spending for multiple campaigns, ensuring adherence to weekly budget targets,and identifying opportunities for growth.
• Led a team of 7 account coordinators, presenting monthly industry trends updates to internal stakeholders.

Greater Los Angeles Area

Sherman Oaks, CA

Greater Los Angeles Area

Sherman Oaks, California

Santa Monica

• Prepared log line, synopses, and analysis for incoming pilots, features, and books, approx. 3-5 per week to screen for potential new series
• Shadowed and organized casting sessions; took notes on pre-production calls for new series and pilots in development
• Reviewed 75+ daily publishing deals and recent publications to curate potential future development for executives, assistants, and content directors; wrote notes on projects in development, and screened dailies for.
• Provided administrative assistance including: covering phones, going on runs, maintaining office and kitchen functionality; led project to organize and store 3000 CDs; facilitated international shipping of important.

Beverly Hills, CA

• Developed digital history of 300-400 client accounts for previous 5 years
• Monitored confidential financial information to reconcile digital records with physical records of over 100 deposits per day
• Shadowed 3 senior executives engaging in financial consultation with clients; observed asset allocation strategies and communication

Encino, CA

• Created and managed digital file system for 2000+ debtor financial records
• Responded to 10-20 client and debtor inquiries per day to advance collection process
• Prioritized daily task log to insure firm’s compliance with civil code; identified and brought current 20 stale accounts

Beverly Hills, CA

• Conducted background research of 10 potential partners and built deck on suitability and social media reach for EVP
• Directed nationwide street team training and strategy for guerrilla marketing campaign to promote album release and corresponding tour of well-known rock band; liaised with 12 team leaders and 3 associates; resulted in.
• Produced and co-directed recap film about aforementioned guerrilla marketing campaign to demonstrate efficacy of Square technology to Square executives and Machine Shop management team
• Scouted over 20 university locations to promote and screen a film directed by Machine Shop Client

Master Of Communication Management

Bachelor Of Arts - Ba, Economics

Activities and Societies: Beta Theta Pi