Took on a new role within DoSomething overseeing our DoSomething Strategic consultancy where we advise leading brands and organizations in developing more effective strategies to engage Gen Z and Gen Alpha in purpose.

Overseeing Marketing & Communications for DoSomething, the leading hub for youth-centered activism and service since 1993.

Advising batyr, an organization working to smash the stigma around mental health, on scaling their OurHerd mobile app built to create a safe space for sharing stories about mental health challenges among youth.

- Led strategy and execution of impact campaigns for our Emmy award-winning documentary films: Chasing Ice, Chasing Coral and The Social Dilemma. Campaigns included the development of discussion guides and film-based curriculum to engage youth, facilitating thousands of community screenings and partnering with advocacy groups to use screenings to engage policymakers and advance legislation.- Secured funding to initiate and lead a partnership with the Norman Lear Center to study the impact of The Social Dilemma on viewers attitudes, beliefs and behaviors surrounding technology and social media- Served as Interim Communications Director to help raise the profile of Exposure Labs in the film and impact space and integrate DEI into our communications- Worked with our leadership team to develop new programs in support of the film and impact ecosystem including Film in the Field. This new initiative provides funding and resources to support grassroots climate groups in using film as a more effective tool to reach and engage new audiences.

Developed the brand, communications plan, and website for BreatheLife – a new campaign from WHO the Climate & Clean Air Coalition and UN Environment to raise public awareness of the health & climate impacts of air pollution and mobilize a network of cities and citizens taking action to support clean air solutions.

Developed public mobilization campaigns for non-profits, foundations, and mission-driven organizations. Clients included the World Health Organization, Intel, Airbnb, Bend the Arc Jewish Action, Service Workers International Union (SEIU), TELUS and New Jersey Parent Teachers Association (PTA).

Represented The Truth Initiative at speaking engagements across the country to mobilize youth and young adults in their communities on local and national tobacco control issues.