My dad always told me the second check is EASIER than the first.I've spent the last 10 years helping agencies make that second check BIGGER as well.The secret to reducing churn is actually pretty simple (don't tell anyone).1. Pay attention to it2. Gain access to decision makers at client accounts3. Align with those decision makers' business objectivesSomeone's got to model these behaviors, document them, and teach them to account teams.Retention & expansion, that's my game.Personally I'm adulting with 2 kids and a golf addiction. I recently retired from a 20 year professional paintball career. Peaked at #5 in the world. I'm tired of getting shot at!For 10 years I've keep myself sharp by interviewing brilliant people on my show “Beers with Max”.I share the insights on live zoom calls, video clips in my feed and my books series "Agency Survival Guide" (working on my 3rd). Let me know if you'd like to contribute your expertise to my next project... or just have a beer.
Listed skills include Social Media Marketing, Lead Generation, Online Marketing, Marketing Strategy, and 31 others.