Max Tremblay Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

In this capacity, I deliver annual membership revenue of $2.1 million and event ticket revenue of $3 million while supporting an additional $6 million in sponsorship sales. I ensure annual revenues of $700K by managing paid digital campaigns across Google AdWords, LinkedIn Ads, Facebook, and Instagram to drive the sale of event tickets and tables.Key highlights:• Executed paid digital campaigns for new membership acquisitions in 2022, 2023, and 2024, which resulted in an 80% increase in qualified leads and revenue growth of +140% in 2022 and +240% in 2023 VYA, representing 37% of all new acquisitions.• Employed A/B creative testing and targeted audience segmentation by postal codes to reduce channel spending by 20% + in 2022 and 12% in 2023.• Architected the lifecycle campaigns for 11,500 members by leveraging CRM (MS Dynamics) and an email marketing automation platform, which boosted email open rates by 30% and click-through rates (CTR) by 4.2%.• Headed a strategic +16% price increase across all membership tiers, which increased annual revenues by an additional $150K.• Launched the new digital member journey mapping and touchpoints using AI through ChatGPT to personalize scripts and enhance engagement

Toronto, Ontario, Canada

The consultancy focused on leveraging data to create client-centric digital strategies that drive omnichannel revenue, leads and a unique value proposition.• Built the direct-to-consumer P&L and digital launch plans for two new toy lines to improve Amazon and Shopify channels profitably from 5% to 25% in less than 2 weeks in 2024.• Created the data analytics framework to improve ecommerce lead/client purchase flow between Amazon and Shopify sites to drive a +37% increase in orders.• Revamped CRO conversion analysis using Salesforce, Google Analytics, and Web Heat Mapping data sets that resulted in a 20% increase in new seed investor acquisitions and +$3.4 million in incremental mortgage investments.• Devised and executed lead generation campaigns by optimizing Google, Facebook, and LinkedIn channels to reduce the ad spend budget by -65% and enhance the acquisition of qualified and highly affluent investor leads by 36%.Clients: CMI Mortgage Investment, Startups: Sentrexco.com, and Epic Story Studios.

Toronto, Canada Area

Spearheaded launch plan for the new Green P iPhone & Android app 2.0, revamping new in-app messages and mobile text push for a seamless upgrade experience and retention of 1.3 million app users.• Headed product management and e-commerce UI testing with 3rd party app developer Passport. Secured the delivery of $110+ million in e-commerce app sales, integrating new payment functionalities (Apple & Google Pay).• Orchestrated Bike Share Toronto 2020/21 marketing plans, growing revenue by +50% and ridership by +62% YOY.• Negotiated Bell/Astral and Bike Share advertising/sponsorship agreement, securing $500k/year in revenue.

Toronto, Canada Area

While serving in this position, I launched 10 IG Private Wealth consultant websites in 2018/19 by overseeing content creation, site architecture, and SEO strategy implementation. I deployed social media content across 17 media channels on IG using Hootsuite.Key highlights:• Created and delivered lead generation seminar presentations focused on wealth planning (tax, investments, insurance) with a focus on high-net-worth individuals (with $1 million+ in investible assets) and business owners.• Managed a social media pilot and subsequent rollout plan for Hootsuite and Advisor Stream to reach 4000 advisors and expand IG’s organic reach by 500%.

Toronto, Ont/Quebec City, Qc

In this capacity, I handled digital transformation of client care communication to engage 4 million customers across company brands (Desjardins, The Personal, State Farm) and distribution channels (CCC, Web, captive agents). I implemented Voice of Customer analysis and client journey mapping processes using omnichannel data (Web, Mobile, Phone) for statistical regression analysis. Key highlights:• Improved Desjardins NPS (Net Promoter Score) by +14% (from 44% to 58%) and exceeded targets from 2015 to 2017 by executing a comprehensive 3-year plan for client experience elevation across all Desjardins Insurance brands.• Used data-driven key insights to formulate a sales and service improvement plan for +6% NPS increase within two years.• Architected and deployed Eloqua Enterprise Marketing Automation platform to enhance email self-service for Auto un-storing processes, which benefited 300k clients, reduced inbound calls by 40%, and boosted online usage by 60%.• Created the digital architecture, SEO URL-friendly structure and optimized landing pages to direct 5 million UV traffic for State Farm/Desjardins while incorporating a lead-scoring system to support brokers, call centers, and websites.

Toronto, Ontario

In this role, I created ultra-local, visually interactive overviews for 5k+ Canadian neighborhoods to enhance UI experience. I supported Wall2Wall Media under YP Next Home branding to align B2C and B2B product development with YP’s established brand equity and robust digital/SEO capabilities.Key highlights:• Engineered a digital transformation plan to transition from print to web by launching three distinct real estate websites and apps on schedule and within budget. • Achieved immediate UV traffic growth of 150k UV/month and shifted the revenue model from 90% print to 60% digital.• Implemented marketing launch plans to improve awareness, traffic, and engagement through email campaigns (Mailchimp), social media platforms, SEO, and SEM while driving CPC from $0.80 to $0.07/user and resulting in a 220% ROI.

Toronto, Ontario, Canada

Shaw Media - Brand & Publicity, Dramatic & Factual (contract) 2011-2013Developed the digital launch plans for History, Showcase, NGO networks. Grew core 18-54 years old audience viewership +5%. Build the digital launch plan for “Continuum” 2012’ #1 specialty show. Yahoo! Canada – Acting Director Marketing & Insights (contract) 2009-2011 Built new traffic acquisition strategies, by executing targeted dynamic news (Finance, Entertainment, Regional) content placement that delivered +3% lift in annual unique visitors.

Toronto, Canada Area

While serving in this position, I managed the development and launch of new products and features, including a mobile platform, various employer branding tools, and B2B lead generation initiatives in collaboration with brand and development teams.Key highlights:• Architected strategic plans that increased e-commerce annual sales from $12 million to $70 million by introducing long-term strategic plans, communication platforms, and national brand expansion for Workopolis.• Ensured a 170% ROI across all digital channels and tripled sales and lead generation from $90 million to $400 million annually. • Expanded new sales channels, including email, affiliate marketing, search engine marketing (SEM), and Telesales.• Executed B2C/B2B/SaaS category leadership business plan to position Workopolis as the 10th most visited Canadian website.• Drove double-digit revenue growth (CAGR +33%), profit (+33% YOY), unique visitor traffic (from 2.1 million to 3.6 million UV/month), and brand awareness (unaided from 25% to 44%, aided from 70% to 91%).• Secured multimillion-dollar sponsorships (including the 2010 Vancouver Olympic sponsorship) and established portal agreements with MSN/Sympatico, Yahoo, and Weather Network.

Toronto, Canada Area

During this job tenure, I expanded the brand/product management and sales strategies for Heinz’s premier brand and secured $250 million in annual sales.Key highlights:• Accelerated volume, revenue, and operating income growth by +5% annually for three consecutive years by expanding Heinz Ketchup's retail market share by +3.2 points, from 77.1% to 80.3%.• Engineered and ushered the Heinzitup.com recipe program, which was copied and used by Heinz worldwide.• Redesigned Canadian product line-up that resulted in a +2% increase in incremental tonnage and profit growth, including the launch of a new Upside-down bottle and the next generation of up-sized, easy-to-squeeze packaging.

Toronto, Canada Area

Grew direct acquisition channels from 2% in 2001 to 12% in 2002. Contributed to ExpressVu’s doubling its customer base growth in less than 1 year.Developed and implemented strategic roll-out plan for selling Satellite/ExpressVu products via 310-Bell Canada Call Centres (3000 Customer representatives). Negotiated Service Level agreement between Bell and ExpressVu.

Toronto, Canada Area

Marketing Manager - Sell-Through – Animated/Live Action

Toronto, Ontario, Canada

Bachelor Of Commerce - Bcom, Marketing & Finance

Activities and Societies: VP External - Management Undergraduate SocietyResponsible for planning all revenue generating events (parties.

Certification, E-Commerce/Electronic Commerce, 96

Having evolved to become key components of virtually every business, eBusiness (conducting business using Internet technology).

Certificate, Ecommerce & Digital Performance, 3.9/4.0