Growth-focused bilingual marketing leader with broad exposure to driving digital transformation and enhancing client experiences across diverse industries, including financial services, e-commerce, consumer goods, SaaS, and entertainment. Skilled in digital marketing, social media management, strategic brand promotion, and product management, with a proven track record of increasing revenue, customer acquisition, and qualified leads through innovative, data-driven strategies.As Senior Director of Member Marketing, Experience, and Data Analytics at the Toronto Region Board of Trade, I manage annual membership revenues of $2.1 million and event ticket sales of $3 million, supported by an additional $6 million in sponsorship revenues. By leading strategic paid digital campaigns across Google, LinkedIn, Facebook, and Instagram, I have achieved significant growth in new membership acquisition and event participation with YOY revenue increases of 140% in 2022 and 240% in 2023.In previous roles, including Director positions at Maxtfactor, Inc., Toronto Parking Authority, Investors Group, Desjardins General Insurance Group, and Yellow Pages Next Home, I have consistently driven digital innovation and business growth. Highlights include launching new mobile applications, achieving substantial e-commerce sales growth, and negotiating high-value advertising partnerships. I excel in leveraging CRM and marketing automation platforms to optimize member engagement and retention, enhance customer experiences, and drive organizational profitability.My experience includes leading cross-functional teams, implementing AI-driven member journeys, executing large-scale digital projects under challenging deadlines and budget constraints, utilizing omnichannel data for customer insights, implementing SEO/SEM strategies, and integrating new technologies for organizational success.I am technically proficient in Google Analytics, AdWords, and Hootsuite. Experienced with Salesforce, MS Dynamics, and MailChimp. Skilled in Google AdWords, Facebook/Instagram Ad Manager, and LinkedIn Advertising. Competent in Microsoft Office Suite, Excel, PowerPoint, Word, SQL, WIX, and Shopify.I hold a Bachelor of Commerce in Marketing and Finance and continually enhance my technical skills in web analytics, CRM systems, and digital paid advertising platforms. Passionate about combining strategic foresight with precise execution, I am committed to delivering measurable results and fostering long-term business expansion through innovative marketing solutions.