Max Tuma Email & Phone Number

Austin, Texas, United States

Austin, Texas, United States

Austin, Texas

Greater New York City Area

Clients: Dos Equis, Tecate, Heineken USA, AriZona BeveragesLead all strategy, planning, execution, and management of owned accountsOversee and manage a direct client services team (2), and facilitate collaboration and communication across creative and production departments Guide annual brand planning and strategic development meetings with integrated agency partnersResponsible for strategic development of key commercial and trade marketing programs for on and off premise sales including sampling, innovations, and educationDirect internal teams from brief through execution on wide spectrum of activations including music festivals, large scale consumer events, nation-wide touring proprietary events, trade shows, nation-wide on-premise sampling programs, national influencer programs, and internal brand initiativesDevelop and direct experiential strategy for Dos Equis’ sponsorship of the College Football PlayoffConsistently travel to top U.S. markets to meet with local Heineken sales teams and distributors to learn firsthand how to maximize brand programming to increase salesSpearhead SOW negotiations across multiple brands, and manage and track campaign budgets up to $6MM

New York, Ny

Developed, implemented, and managed a 7-market influencer program that drove trial of Dos Equis amongst taste-maker consumers and increased off-premise sales in star and building marketsManaged all aspects of brand programming; from ideation to conception to client presentation and approval to successful executionParticipated in high level strategy meetings with upper management regarding the stewardship of eachaccount, including development of SOWs, agency transitions, and processesMaintained excellent working relationship with National and Regional Heineken USA clientsTrained and managed an account executive in campaign planning, execution; vendor and clientcommunication, billing reconciliation, industry landscape, and internal responsibilities

New York, Ny

Stewarded development, implementation, and management of planning for numerous brand campaignsCreated proposal and activation decks based on client briefs and campaign strategiesMaintained project timelines, budgets, and invoicing

New York City

Developed and executed content strategy for digital music blog to increase readership nationwideProduced and edited original content highlighting exclusives, artists, interviews, and industry trendsManaged relationships with artists, labels, and promotional teams

New York, Ny

Hired as Marketing Coordinator in July, 2013Managed implementation of digital marketing strategy that increased web-based leads for b2b sales teamAnalyzed data and industry trends in airfare and hotel spends to shift sales strategiesDeveloped agency capability proposals across financial, law, and corporate verticalsMaintained brand consistency for all external and internal sales and marketing materials during rebranding

Wellington, New Zealand

Durham, North Carolina/Los Angeles, California