Development of effective strategies and rules for multichannel campaigns with high conversion rates by leveraging audience segmentation based on database insights and RFM (Recency, Frequency, Monetary) metrics.Creation of integrated API dashboards using looker studio for real time data visualization.Integration of Web push notifications on Oracle Responsys and mobile push notifications on Salesforce Marketing Cloud platform.Execution of IP warm-up processes to ensure the effective delivery of campaigns.Creation of performance reports for ISP servers.User management and integration API in Salesforce Marketing Cloud and Hubspot CRM.Creation of data extensions, data views, persona lists, and customer segmentation through databases and RFM data analysis.Creation of Data Extensions (SFMC), Profile Lists (Responsys) and e-mail marketing campaigns, SMS, WhatsApp, Push Notifications, and Web Push.Automation of Journey Builder workflows via API integration.Automation of data imports from CDP, SFTP, API, and AWS buckets.Processing large volumes of lead data in spreadsheets using VBA.Team leadership, task management, and CRM teamwork in developing effective communications and debugging problems

Management of the CRM campaign calendar.Utilization of HTML and CSS for email marketing content development.Project management and decision-making.Problem-solving with the team and knowledge management in the department.Data analysis and creation of SQL queries in Dataviews.Presentation of data and metrics in meetings in both Portuguese and English.

Continuous administration service of the organ preservation solution refrigeration system for uninterrupted 24/7 remote access. Analysis and reporting of data metrics for organ preservation solution refrigeration systems. Administration of Windows Server. Support for the invoice XML and ERP system. MySQL database management. Support and configuration of IMAP server emails. Technical support for TCP/IP networks and SSL certificates. Creation of structured and indexed forms for the Quality sector. Initiation of my CRM activities through email contact with the lead base.