An innovative analytics leader who possesses in-depth knowledge and hands-on experience in cutting-edge analytics. A collaborative partner who develops high-impact solutions to help management make faster and better decisions. A big-picture thinker who challenges the status-quo, takes initiatives, and delivers results. Specialties: marketing analytics ● customer profiling ● segmentation ● acquisition ● retention ● cross & up-sell ● data collection ● basket analysis ● product affinity ● lead generation ● event–based marketing ● life-time value ● credit risk management ● scorecard development & management ● digital analytics ● P&L analysis ● dashboard reporting ● financial forecasting ● KPI development ● ROI management. Technical Skills: SAS ▪ SQL ▪ MATLAB ▪ R ▪ S-Plus ▪ SPSS ▪ CART ▪ CHAID ▪ Weka ▪ Knowledge Seeker ▪ Oracle ▪ UNIX ▪ Sun ▪ DB2 ▪ EXCEL ▪ Tableau ▪ Microstrategy ▪ Google Analytics ▪ Linear Models ▪ Generalized Linear Models ▪ Two-Stage Models ▪ Ensemble Models ▪ Mixture Models ▪ Mixed Models ▪ Time-Series ▪ Survival Analysis ▪ Neural Network ▪ Bayesian ▪ MCMC ▪ Random Forest ▪ SVM ▪ Boosting ▪ DOE ▪ Conjoint Study ▪ Linear & Nonlinear Optimization • • • • • • • • • • • • • • Creative Problem Solver • Strategic Thinker with Know-How • • • • • • • • • • • • • • • • • • • • • • • • • Actionable Analytical Insights • Adept at Developing Analytical Talent • • • • • • • • • • • 