Maxwell A. Email & Phone Number

Marketing Director at Peter Christian Gentlemen’s Outfitters. Responsible for commercial growth of Peter Christian through the full stack of marketing channels in both the UK and US. Built commerce infrastructure and industry links to transition our primarily UK business into established transatlantic entity.E-commerce | global logistics | operational management | business strategy | direct mail | team empowerment

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  Marketing Director

  Peter Christian

  2013 - Present

  We are purveyors of fine gentlemen’s clothing, a family tradition that spans generations. We are based in the medieval English village of Partridge Green, which overlooks the beautiful South Downs National Park.• Responsible for start-up and process implementation for e-commerce, marketing, sales, logistics, customer support and strategic growth of US business• P&L responsibility for US commercial operations: primarily large digital marketing budgets focused on advertising platforms optimising to the keyword level. Consistently strong profitable acquisition and retention results• Commissioned and lead replatforming from Magento to BigCommerce, including product export, front end UX and design and checkout optimisation. Managed two agencies over multiple time zones during Covid pandemic• Utilising keyword research and customer insights to crate new garments & support continuous product development improvements• Lead product development from inception to retail introduction of Peter Christian’s first fragrance, Boxing Hares No.1 • Extensive industry network focused international e-commerce, utilised for business expansion, marketing strategy and fixing difficult problems

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  King'S College London

  Romance Languages, Literatures, And Linguistics