Maxwell B. Email & Phone Number

Brooklyn, New York, United States

Asset Management: Optimized resources and financial operations, maximizing profitability and guest satisfaction across high-profile properties.Web3 Initiatives: Partnered with Hennessy and Friends with Benefits (a DAO) to launch Café 11, an NFT granting exclusive access to live music, presentations, and curated events.Beverage Program Development: Created the beverage program for The Vanderbilt, an Auberge Collection property, enhancing guest experiences and aligning with the property's reputation.Event Planning: Planned and executed large-scale events for up to 3,000 attendees for clients like Diageo, William Grant & Sons, Moet Hennessy, Campari America, and Pernod Ricard USA.Author: Co-authored the best-selling cocktail book "Can I Mix You a Drink" with T-Pain, achieving over 45,000 copies sold.Documentary Production: Produced the soon-to-be-released feature documentary "BAR," exploring the international bartending community.Innovative Projects: Partnered with Crypto.com and T-Pain to launch an NFT offering consumers a chance to win a Lamborghini and a copy of the cocktail book. Managed the Café 11 NFT project with Hennessy and Friends with Benefits.Notable Consulting Engagements:Creative Director at The Bastion Collection: Managed creative programming and financial operations across 9 US properties and 2 Swiss locations. Launched the jazz bar at The Woodward Hotel in Geneva.GoldenEye Resort: Enhanced training, menu development, and special events at Chris Blackwell's exclusive hideaway in Jamaica.Auberge Resorts: Developed the beverage program for The Vanderbilt in Newport, RI.The Tin Building by Jean-Georges: Collaborated with chef Jean-Georges and The Howard Hughes Corporation on beverage programming across nine distinct bars.

New York City Metropolitan Area

MBA Capstone Project: Co-founded The Liquid Market Corp as part of an MBA capstone project, focusing on the secondary market for rare wines and spirits.Market Research & Strategy: Conducted in-depth studies on authentication, price tracking, market trends, consumer demands, customer service, financial transactions, and alternative asset management to demonstrate the viability of a secure and trusted peer-to-peer marketplace.Peer-to-Peer Marketplace Development: Developed a platform that ensures secure transactions and builds a trusted community for collectors and enthusiasts of rare wines and spirits.Innovation & Technology Integration: Leveraged blockchain technology to manage inventory and facilitate peer-to-peer sales, allowing users to trade digital representations of their physical assets.

Manhattan, New York, United States

Asset Management: Served as the asset manager for The Django, overseeing all aspects of the venue and business for the hotel owners. Optimized resource allocation, maintenance, and operational efficiencies to maximize profitability and guest satisfaction.Transformative Leadership: Led the transformation of The Django from a loss-making venture into a profitable, iconic establishment, operating five nights a week.Brand and Experience Development: Collaborated with hotel owners and executives to create and develop The Django brand, significantly enhancing food and beverage offerings, service standards, and overall guest experience.Talent Acquisition: Attracted and signed top-tier talent, including Tony Bennett, Jimmy Fallon, Dave Chappelle, Zoe Kravitz, and Saturday Night Live performers, boosting the venue's reputation and drawing high-profile clientele.Operational Excellence: Implemented strategic improvements in marketing, social media, uniforms, front & back of house operations, maintenance, security, and overnight management, leading to enhanced profitability and operational efficiency.Revenue Growth: Successfully increased revenue from $0.5 million in 2016 to $3.5 million in 2019, while raising private event bookings from 10% to 45% of total revenue.Exceptional Metrics: Achieved business metrics above industry standards, including 16% labor costs, 24% food costs, 18% beverage costs, and 35% profitability.

Greater New York City Area

Tech Innovator: Co-founded and led a tech company with an app that includes a point-of-sale vertical, educating cocktail and craft spirit enthusiasts with recipes, ideas, and tips.Brand Leadership: Drove brand content, image, and user experience, leveraging extensive knowledge of spirits, recipes, cocktail methodology, and creative copy to build engaging app content.User Acquisition & Business Development: Delivered significant user growth and business development through strategic marketing partnerships with spirits companies, digital properties, lifestyle editorial, hotels, and travel sectors.Revenue Generation: Successfully generated ad revenue through innovative marketing and strategic collaborations, enhancing the app's visibility and user engagement.

Greater New York City Area

Brand Leadership: Consulted for a global leader in wine and spirits with a portfolio including Absolut, Jameson, Beefeater, Avion, and Chivas.Creative Development: Created original recipes, directed content creation, and developed brands through experiential marketing, sales training, and activation of local and national events.Strategic Marketing: Developed and executed a national marketing strategy for Plymouth Gin, securing placements with national accounts like Applebee’s and TGI Friday’s, and achieving menu placements in secondary markets.

Brooklyn, New York, United States

Directed bar operations, led all marketing efforts, and managed bar P&L for this top tier cocktail bar and oyster den. Developed and delivered restaurant and bar opening plan consisting of construction, bar build-out, hiring 50 employees, training, recipes, menus, costing, vendors, inventory, and marketing. Created and executed marketing plan and secured articles in NY Times, Eater, Timeout, GQ, Esquire, and Vanity Fair. Recognized as a World’s Top 50 Bar: #23 in 2015, #45 in 2014. Recognized as James Beard Award finalist in 2014, 2015; MP received 2016 James Beard Award for Outstanding Bar Program.

Master Of Business Administration - Mba, Entrepreneurship

Writing, Business Management