Maxwell Belau Email & Phone Number

New York, United States

Help design the storytelling and merchandising architecture of deeply creator-centric experiences that showcase Splice's content in a way that’s both creative and measurable. - Collaborate with the Product team to perform various experiments, capture the performance data and share the results with necessary stakeholders- Advocate for the continued improvement of Content Tooling in service to a better user experienceMonitor the music production calendar for key storytelling opportunities and enable content capture with creative briefs - Work with a team to execute the most essential merchandising functions of the Sounds marketplace- Work across multiple teams to determine Sounds programming (Data, Music Production, Marketing)

New York, United States

Label lead overseeing the production and marketing of four in-house Splice sample labels; Splice Explores, Field & Foley, Montage by Splice, and Gio Israel. As label lead my responsibilities include:- Working closely with dozens of producers and artists to create successful products to Splice's standards that expand the content catalog and attract new user acquisition - Collaborating cross functionally with the Content and Marketing teams to roll out releases with creative social media marketing campaigns- Lead the expansion of Splice into new users in the Film, TV, and Video Game music production landscape by creating a new cinematic sample label on Splice and by creating successful partnership with the Alliance for Women Film Composers and the Composer Diversity Collective.

New York, United States

A cross-functional Project Manager on the content team focused primarily on content innovation projects aimed at bringing in new user acquisition and new revenue sources. Some projects under this role included:- Building an internal sync licensing library in partnership with DISCO of Splice owned content - Executing "Full Scope" projects - Sample packs derived from an accompanying album released across all streaming platforms- Overseeing content production for TikTok's video editing software CapCut

Los Angeles Metropolitan Area

Producing a variety of musical releases for their content team. On a daily basis I act as an A&R lead and project manager, working closely with artists on every phases of production, while teaming up with our marketing division to drive engagement and tell captivating stories behind each release.

Greater New York City Area

I founded a versatile event production company that specialized in creative multi-disciplinary experiences and branded events. I’ve led anywhere from 3-15 producers, creatives, and technical support on every aspect of event production primarily in Brooklyn. My forté is weaving our brand partner’s strategy into our creative event story ideation, working with high level talent, client relationship management, and social media/email marketing for more than fifty 500+ person events. — Clients include Uber, Beefeater Gin, Guyaki Matte, Sierra Nevada, Output, Tumblr, Baby’s All Right, and BK Brewery.

Greater New York City Area

I oversaw the full lifecycle of all brand partnerships at NYC’s premier boutique event/experiential marketing agency. From initial creative development, contract negotiation, budget and timeline management, talent acquisition, directing staff, fabrication, marketing, and final event execution. I excelled in handling client facing interactions and translating our clients intentions and initiatives into powerful activations and successful marketing solutions. — Clients include Vogue, Dior, Perrier, Spotify, L’Oreal, Ilegal Mezcal, Kin Euphorics, Purity Vodka, Chanel, MaxMara, and Red Bull.

Greater New York City Area

As the head of business development I acted as a hybrid Account Manager, developing long-term relationships with a portfolio of clients, and Digital Marketing Manager, executing hundreds of custom interactive digital marketing campaigns both large and small from start to finish for a vast network of brands, major labels, and independent artists. I created pitch materials, developed our campaign concepts, and successfully pitched dozens of projects to valued clients. I oversaw budgets up to $400K and coordinated multi-media content releases integrating music, streaming services, video, product launches, and live events. I learned to navigate complex music master/publishing rights and delicate legal landscapes to continually negotiate profitable contracts for dynamic programs across a multitude of cross-industry partnerships. I successfully led my own internal business development team providing leadership that better aligned the marketing, sales, and product departments, increasing efficiency across the board.— Clients included Kenneth Cole, Converse, Universal Music, SoFar Sounds, Microsoft, Usher, Sprite, The Chainsmokers, Aloe Blacc, Sony Music, Big Boi, Mike Snow, Interscope Records, Splice, and Ninja Tune.

Greater New York City Area

I worked closely with event technical directors on a freelance basis for several high budget branded events with budgets upward of $300K. I oversaw critical production and technical aspects of each event including staff management, soundcheck, coordinating audio/visual setup, looking after premier talent, conducting rehearsals, and managing live ROS (resolving technical errors or event issues in a flexible and proficient manor).— Clients included Kellogg’s, The Roots, Christina Tosi, Sprite.

Greater New York City Area

I ensured the timely and successful delivery of Charged FM's custom ticketing solutions for a variety of client needs and objectives. I sold our sophisticated backend technology to venues and artists while forging new business opportunities, partnership contracts, and meeting challenging sales objectives. I simultaneously maintained several high-profile client relationships like NFL Stadiums, The Beacon Theatre, Carolines, and Nokia Theatre.

Sydney, Australia

I assisted the head of A&R in Sydney Australia. Along with typical assistant duties, I helped uncover new talent, oversaw the current roster’s needs, created pitch materials for artists and management, wrote marketing copy, and assisted in album release scheduling and marketing for both frontline and catalogue releases. I also worked with artist management to oversee the recording process of several album releases and managed upcoming tour schedules and logistics. I specifically worked on releases and promotional material for MNEK, The Avalanches, Duke Dumont and Rikki-Lee.

Greater New York City Area

I worked as music scout and writer for DJbooth.net, a hip/hop website with 300,000 monthly subscribers. I covered dozens of live events, wrote album reviews, conducted artist interviews, and wrote several bio pieces. Writing was mainly around hip hop music, culture, and surrounding news.