Joining the NOBA team in early August of 2021, my tenure began with a rebrand of the organization, coinciding with the company's announcement of the 2021-22 Main Stage Series. NOBA is the Central Gulf region’s premiere presenting and service organization dedicated solely to the art of dance. NOBA’s dynamic Main Stage season annually features a diverse array of internationally acclaimed companies and artists. Each year NOBA provides concerts, classes, workshops, and lectures to more than 30,000 area dance enthusiasts of all ages. In addition, NOBA’s nationally recognized, award-winning education programs provide accessible, inclusive, quality arts programs with over 5,000 tuition-free dance classes and workshops annually at up to 20 sites throughout the Greater New Orleans area.My oversight includes the planning and execution of all marketing and communications functions: media relations, copywriting, social media engagement and advertising, media buying, branding, art direction and distribution, vendor management, ad planning, and more.

Owner and operator of Bolton Consulting Group LLC which specializes in arts administration consulting

Michigan Opera Theatre is the premiere multi-disciplined producer and presenter of opera, musical theatre, and dance in the state of Michigan and is the owner/operator of the historic Detroit Opera House.• Serve as a leader on the executive team and am responsible for the successful development and implementation of all marketing, branding, sales, research projects, communications, and media activity.• Craft and manage the execution of innovative marketing plans for single ticket sales, subscription package sales, rental events, educational initiatives, and free community events.• Direct and cultivate an exceptional team of 9 box office, communications, and marketing team members• Develop and manage departmental budgets• Oversee all box office functions, including staff management, credit processing, ticketing system management (Ticketmaster and Tessitura), sales tracking and reporting• Create all sales projections based on industry trends, patron feedback, and historical sales data• Creation, curation, and execution of “MOT at Home”, MOT’s multifaceted, online artistic hub with new daily offerings as a response to Covid-19 performance cancelations of large public gatherings (as mandated by the state of Michigan)• Produce institutional and historical assets, for promotional and archival purposes, of the Detroit Opera house and Michigan Opera Theatre including episodic tour recordings, brochures, reports, and publications• Oversee all social media efforts resulting in a 51% increase in social engagement and a 12% increase in followers of MOT’s social channels• Implemented dynamic pricing along with remapped pricing zones to maximize capacity and ticketing yield• Serve on the Covid-19 Safety and Re-opening Committee

Comprised of 5 unique venues, the Straz Center is central Florida’s hub for the performing arts and is the nation’s fifth largest performing arts venue.• Developed and executed comprehensive marketing campaigns for multiple, simultaneous projects/events, including those for our Broadway tours, Dance Series, Cabaret Series, children’s programming, National Theatre Live presentations, Next Generation Ballet presentations, and many others• Managed a staff of Marketing Managers and Coordinators for full marketing coverage• Integrated and executed marketing plans, including digital advertising, social media, radio, TV, print, outdoor advertising, and grassroots efforts to drive ticket sales and increase awareness• Collected all marketing and PR materials from artist representatives and managed the creation of all Straz branded advertising materials• Managed all vendors, including street teams, graphic designers, multiple printing houses, videographers, photographers, and others• Prepared and submitted marketing settlements after every event• Monitored sales and trends utilizing the Tessitura Ticketing System’s reporting tools• Suggested pricing and implemented special promotions for subscriptions, single tickets and special promotional packages, including implementation of dynamic pricing campaigns for assigned series and events• Formulated, monitored and reported key performance metrics and progress against goals• Obtained media sponsors, media promotions, and third-party promotions utilizing the RFP process• Ensured that all Straz materials conform to the accepted standards of accuracy, clarity, impact, sponsor recognition, and style

• Developed and executed marketing plans and strategies paramount to the enrollment of students at the Straz Center’s Patel Conservatory• Created annual institutional marketing plan together with short and long-term strategies and tactics in order to reach financial goals• Developed and maintained the conservatory marketing budget, event marketing budgets, and event marketing settlements• Designed all conservatory publications including seasonal class catalogs, quarterly mailings, Next Generation Ballet audition materials for national distribution, and others• Negotiated and executed all media buys• Supervised and mentored all Marketing Coordinators

Owned by Wayne State University, and an integral part of the MFA Theatre Management program, the Hilberry Theatre is the nation’s oldest graduate-operated repertory theatre and is comprised of 4 unique stages/venues.• Responsible for all ticketing related income and primary communication functions for the Hilberry and Bonstelle Theatres through leading and managing a staff or four Marketing Associates• Created and managed all advertising, promotion, publicity, and subscription campaigns• Managed and procured all outside vendors (i.e. printer, Groupon, Goldstar, graphic artists, etc.)• Created and maintained department budget, implement and manage dynamic pricing, and the communication and development of the Hilberry website• Lead the theatre’s digital media efforts (web, Facebook, Twitter, blogs, etc.)• Planned and implemented programs for all areas of theatre communications, including annual strategies and calendars for press releases, emails, blogs, direct mail, and subscriber newsletter• Coordinated and maintained a weekly report that addressed all planned and completed communications and marketing initiatives• Gathered and analyzed audience research via box office reports and patron surveys

• Designed and developed show-specific social media campaigns - increased average total reach by over 30%• Implemented new methods for online advertising, marketing, and audience engagement using a combination of Constant Contact, Facebook, LinkedIn, Twitter, websites, and blog posts• Coordinated creation and posting of content with publicists for over 20 productions in four diverse venues• Analyzed effectiveness of digital media efforts using Constant Contact analytics, WordPress statistics, Google analytics, and Facebook analytics

• Created, implemented, and evaluated show-specific marketing plans for productions on a limited budget• Designed show branding and materials including poster, postcard, press invite, lobby videos, advertisements, and playbill• Developed all written materials including press releases, radio copy, blogs, and press kits• Oversaw creation and distribution of marketing materials, ads, and promotions including print, online, and multimedia• Researched, monitored, and evaluated buyer trends• Communicated with press and media to maximize theatre and production exposure• Photographed and video recorded rehearsals and performances for promotional needs and organizational archives

• Participated in managing all aspects of the Hilberry Theatre and Bonstelle Theatre box offices including processing individual and subscription ticket sales and exchanges, compiling weekly ticket sales reports, subscription sales reports, income source reports, and house count reports.• Managed, trained, and developed a staff of 5 Box Office Associates; duties included hiring, employee development and evaluation, up-sell training, hospitality training, creating and maintaining the box office employee schedule• Created production sales packages and memberships – 400% increase over previous years• Maintained the ProVenue Max ticketing system• Created, organized, and maintained all mailing lists• Created the subscription series calendars for both the Hilberry and Bonstelle theatres

• Processed ticket sales at event performances• Prepared Will Call tickets• Implemented mobile phone/smartphone based ticket sales• Managed the Hospitality Booth• Initiated raffle sales• Collected and compiled customer surveys• Managed and trained hospitality staff in customer service and hospitality procedures• Coordinated hospitality booth setup for each performance