SOCIAL –Oversee social media strategy planning and activation for multiple clients in the healthcare and fitness industry. Establish leading relationships with key social platforms and technologies to drive adoption of services practices and opportunities that support client objectives. Plan +$1/2MM budgets and flighting for paid social campaigns across Google, Bing, Facebook and YouTube. Management of ad budgets, A/B testing ad creative/copy, setting up audiences, and optimizing for conversion KPIs. Analysis of campaign data and reporting on recommendations and strategy on a monthly basis. Active reporting on all client channels, delivered to executive leadership. Research and stay up to date of all social media trends, platforms, developments, and vendors. SEM –Identify and implement advanced optimization tactics on Google, Bing, YoutTube. Develop insights and actions (implications) that demonstrate a thorough understanding of the client’s goals. Conduct report analyses on a weekly, bi-weekly and monthly basis regarding account performance and provide learnings/recommendations. Understand, implement and troubleshoot the tracking process used for paid search campaigns.WEB DEVELOPMENT - Develop and re-develop website for clients on wordpress. Content and image creation & strategy. Domain name & hosting purchasing and management. Website planning, mockup, A/B testing. Implement live chat and other features. Mobile optimization.

● Led digital marketing initiatives including managing Google Ads, overseeing SEO and websiteredevelopment, coordinating with 10+ office locations, optimizing Google My Business profiles,developing landing pages, and creating a Spanish-language social media campaign.● Managed online advertising campaigns and strategic partnerships with Rutgers University andthe Somerset Patriots to drive brand awareness, while leading a team of four to develop andexecute marketing initiatives, ensuring seamless coordination and successful project outcomes.● Produced over 1,000 hours of content, including video footage from sports venues and officelocations, while overseeing the creation of promotional swag distributed at Rutgers games.

PPC - Manage spending and strategy for multiple campaigns of over 10+ personal injury law fields on Google, Bing, YouTube and display campaigns. Automatic online advertising management. Research and provide extensive reports detailing audience insights, competitor analysis and key word analysis. EDITOR & CINEMATOGRAPHER - Film client testimonials, attorney meetings, training videos, client instructions and social outreach. Film and edit surgeries for court cases, which includes surgeries and accident scenes. Licensed to film & edit depositions.

Produced & edited short music videos that featured newly & upcoming video games. These video game music videos (VGMV) were frequently used as trailers in the store locations to highlight popular & readily available for purchase/pre-order video games. VGMVs increased overall sales at the GameStop stores and have received in total over 17MM hits worldwide.

Onsite construction worker at a hospital redevelopment site in Newark, NJ.