Maxwell Goodwin Email & Phone Number

Chicago, Illinois, United States

United States

• Gained stakeholder buy-in across various internal and external teams through 1-page “sell stories” on the potential outcomes of each pilot use case for Seek & Buy capability to illuminate the business opportunity• Clustered 900+ search keyword terms into relevant consumer intent classifications for Alkaline Water, and mapped to related consumer purchasing patterns to generate the first Seek & Buy overlay recommendations to the business to influence innovation, marketing, and sales• Established the foundation for a scalable future process to operationalize the Seek & Buy capability by recommending creative solutions to improve processes and remove roadblocks

Greater Chicago Area

-Identified reasons for data inconsistencies in relation to product PIM system and website with over 600,000 product SK-U's to reveal larger product info data issues on website that were not noticed before my initial findings-Aimed to improve organic search traffic to website for products through 15+ categories by optimizing product names, finding unique product terms with high SEO value through using various SEO keyword research tools -Used Google Analytics custom null search report to identify the top brand, keyword, and MFG# searches on the website that led to blank results, helping identify opportunities of brand acquisitions and find pages to further enhance-Worked with Digital Asset Manager to validate an efficient method to improve site search results on the website and assisted in the improvement of instructions for the search project to be passed along to internal team members

Greater Chicago Area

-Managed social media accounts and developed content strategy for all social media platforms and reached a 70% increase in sessions via social referral within first two months working compared to prior two months-Analyzed key dimension in Google Analytics and reduced average bounce rate from 78% to 45% within first month of working by refining Facebook and Google Ad Words Campaigns to be more detailed and properly catered to target market-Engaged with customers post-purchase to gain product feedback and determine what customers value, helping translate to a more effective strategy on Social Media posts, Facebook Ads, and Google Ads-Managed Facebook Ads, creating multiple high performing, 9/10 Relevancy Score Advertisements within conversion campaigns contributing to a 66% quarterly increase in website purchases through Paid Social Ads

Chicago, Illinois

-Used brand research methods to extend knowledge of 50+ Clothing, Footwear, and Apothecary brands carried to properly target and cater to specific types of customers’ needs -Participated in discussions regarding upcoming season merchandise selection and assisted in creative direction for brand editorials using social media such as Instagram-Modeled clothing for social media and store website and helped contribute to an Instagram following of 40,000 within the business’ second year