Maxwell Yingyu Zhao Email & Phone Number

Guangdong, China

中国 广东省

中国 广东省 深圳

【文章采编】独立负责内容选题和策划，形成系统化、专栏化的内容，与公司品牌调性和行业发展方向保持一致。主笔撰写新闻通稿、科普文章、行业资讯、深度采访、短视频脚本等内容。【电商策划】参与店铺产品页面更新、创意主题策划与活动推广，对产品相关内容进行直观专业的编辑、策划及优化，促进商品描述的多样化。【文案撰写】深入了解产品特性，挖掘并提炼商品卖点，撰写符合品牌调性的产品文案，根据品牌理念构思产品故事、产品命名及介绍等。【网站运营】负责公司官网、 APP和商城的内容更新，以及内容运营任务的创建、管理与审核，确保内容质量，提升用户体验。【内部培训】根据公司产品目录，策划趣味性与专业性并存的内部培训会并担任主讲，制作相应的PPT，与仓库协调准备样酒。【品牌合作】协同其他部门，根据外部合作平台的要求进行内容输出，合作平台包括招商银行高端信用卡专区、世联行等，展现对不同市场和客户需求的深刻理解。Responsible for content planning. Forming systematic, columnised content, Keep consistent with the company's brand image and the direction of industry development. Ensure content quality and improve users’ experience.Writing clear and error-free original content for website and social media that reflects the company’s voice, including: press releases, wine knowledge articles, industry information, in-depth interviews, short video scripts and other content.Understand the product characteristics, explore and refine the selling points of the products, conceptualise the product story, product naming and introduction according to the brand concept.Updating of product detail pages, participating in online promotion planning, and carry out professional optimisation of products to encourage the diversity of product descriptions.Collaborating with other departments to brainstorm and develop a variety of marketing materials. Meeting with clients to understand their message, brand voice and target audiencePresent copy concepts and final deliverables to internal team (and to client representative when request) and participate occasionally in client pitches.Revise copy based on internal and client feedback

Macao

在米其林一星餐厅提供高标准的服务，负责饮品制作和推荐。【开业筹备与活动参与】参与餐厅开业前的筹备活动，确保各项运营准备就绪。【饮品制作与销售】根据标准食谱制作饮品，推荐食品和饮料组合，向上端推销替代品，提升客户体验和销售额。【多角色灵活适应】在茶艺师、调酒师不在岗时接手工作，支持其日常工作，展现出色的适应能力和团队精神。【葡萄酒培训协助】协助侍酒师进行葡萄酒培训，增强团队成员的专业知识和服务能力。【库存管理与优化】负责检查饮料和原料的库存，通过使用 RedRock 系统向冷厨、仓库和酒窖提出库存要求，确保运营效率。【领导能力与团队管理】在2018 Oktoberfest 澳门啤酒节担任服务组长，领导团队提供优质服务，获得当月优秀员工奖。- MGM COTAI, Five Foot Road. Szechuan cuisine fine dining restaurant. - Take part in pre-opening stage.- Recommend Food and Beverage combinations and up sell alternatives. - Take over bartender's job while he is off duty and support bartender's daily work in. Make drinks following the standard and recipes.- Check beverage inventory. Request stock inventory from garde manger, warehouse and wine cellar by using RedRock system.

Macao

高效工作：在一家高客流量的粤式点心店参与工作和培训，体验快节奏和高效率的工作环境。在不同的岗位上轮流工作，包括传菜员、服务员和咨客。环境布置：按照规格标准布置餐厅和餐桌，做好开餐前的准备工作。确保用餐环境舒适，餐具酒具清洁、卫生、明亮且无损，布草干净、挺阔、无污、无损。餐饮服务：按照服务程序迎接客人入座就席，协助客人点餐，熟悉菜单以及酒水单的内容，向客人介绍特色和时令餐点，及时积极地回应客人需求。活动策划：在导师指导下，完成与实习餐厅相关的品牌调研和活动策划书，锻炼了独立策划和执行项目的能力。Sands Cotai Central, Yumcha Restaurant.- Worked and trained in a high volume Cantonese Dimsum restaurant. Rotating among different positions including food runner, server and hostess

Macao

- Rotating among different positions including hostess, server, bartender and barista.- Assist in Rosé Revolution wine tasting event in 2015

Master'S Degree, International Wine Management

学士, Hotel Management