Maxwell Kraft work email
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Maxwell Kraft personal email
Coming from Boston University's College of Communication (Class of '22) with a degree in Advertising & Urban Studies, as well as extended experience as a VP of AdLab, the United States' largest student-run advertising agency, I graduated with a lot of excitement for what the future would hold. Currently a digital specialist & strategist at COMM, a full-service agency based in Boston, I am responsible for strategic leadership, execution, and deployment of numerous services across accounts. My responsibilities include strategic development of go-to-market tactics and deep-diving into industry research. From SEO & CRO to Paid Search, Paid Social, & influencer management, I have ownership and management responsibilities across numerous digital disciplines and channels. I will continue to develop a diverse skillset and continue to serve clients as best as possible.In my personal life, I am a dreamer, big-thinker, boundary-pusher, dog-walker, mindfulness guru, automotive enthusiast, early-morning hiker, serial reader, aspiring writer, conversationalist, and lifelong student. Oh, and I listen to too many podcasts. “Today I am as old as I’ve ever been, and as young as I’ll ever be.”I'm currently open to freelance or part-time opportunities in the United States to help local and small businesses grow.
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Demand StrategistMarketbridge Sep 2024 - PresentBethesda, Maryland, Us- Spearheaded the creation of a unified go-to-market calendar, aligning cross-functional marketing initiatives and campaigns to ensure seamless execution and measurable impact.- Led a full-funnel digital campaign for National Geographic, achieving a significant increase in leads and uplift in brand awareness year-over-year.- Optimized marketing spend across multiple channels, driving an increase in campaign ROI through strategic resource allocation and data-driven decision-making.- Collaborated with creative, performance, and product marketing teams to deliver cohesive brand messaging across the entire customer journey. -
Marketing StrategistComm Dec 2023 - Sep 2024Framingham, Massachusetts, Us- Designed and executed integrated marketing strategies, increasing client retention and driving improved lead generation across accounts.- Conducted in-depth market research to uncover unique tactical opportunities, reducing CPC by 20% across multi-channel campaigns.- Managed the execution of cross-functional promotional activities, including seasonal campaigns and product pricing strategies, enhancing customer engagement and revenue growth.- Collaborated with creative, brand, and digital teams to ensure alignment of messaging and execution across channels. -
Digital Marketing SpecialistComm Jun 2022 - Dec 2023Framingham, Massachusetts, Us- Owner, strategic leader and manager of multiple Paid Social Accounts on LinkedIn , Facebook, and Instagram.- Lead and assist on various SEO projects across various disciplines including, on-page, technical, and off-page SEO- Manager, owner and strategy lead for numerous Paid Search Accounts on both Google and Microsoft Ads (Bing, DuckDuckGo, etc.)
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Pro Bono StrategistWest Newton Cinema Foundation Feb 2024 - Aug 2024- Providing strategic marketing direction, managing activation strategies, & analyzing digital channels performance to raise funds to save the West Newton Cinema and benefit the entire West Newton community. -
Vice President Of New BusinessBoston University Adlab May 2021 - Jun 2022Boston, Ma, Us- Meet with prospective clients through both inbound and outbound messaging to add interesting and unique clients to the agency each semester.- Work with potential clients to prepare and assess clients' needs for the upcoming semester’s AdLab teams.- Meeting with potential clients to learn about their business and needs and discuss ways that AdLab could assist the growth of their company.- Set expectations and onboard new and returning clients. -
New Business InternComm Sep 2021 - Dec 2021Framingham, Massachusetts, Us- Analyzing and developing new business prospects, as well as working along with the project management and strategy teams to ideate and maintain organization.- Aided in agency branding to expand sphere of influence and increase awareness amongst the pool of prospective clients.- Conducted RFP analysis from inbound new business prospects as well as conducting brand and competitor analyses of current accounts.
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Marketing Strategy InternLivelo - Your Global Bike Feb 2021 - May 2021Sydney, New South Wales, Au -
Marketing InternPartrunner Jan 2021 - Apr 2021Boston, Ma, Us -
StrategistBoston University Adlab Sep 2020 - Jan 2021Boston, Ma, Us- Audited the Frontier Communication brand to uncover information about the company, their competitors and the market in which they operate.- Worked with Hill Holliday to construct Creative Briefs to coordinate the campaign direction and share objectives, challenges, and beliefs/behaviors with the team.- Conducted primary research through both Qualtrics surveys and IDIs over a multi-week period to better understand the target audience.- Developed a thorough research report to share findings with the Hill Holliday team.
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Research AnalystPioneer Institute For Public Policy Research Feb 2020 - May 2020Boston, Ma, Us- Worked on finding solutions for the public housing crisis by reaching out to professionals in the field as well as research and analysis.- Carefully crafted messages to numerous professionals in the policymaking field to receive aid in problem-solving and creating solutions for the public housing crisis.
Maxwell Kraft Education Details
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Boston UniversityAdvertising
Frequently Asked Questions about Maxwell Kraft
What company does Maxwell Kraft work for?
Maxwell Kraft works for Marketbridge
What is Maxwell Kraft's role at the current company?
Maxwell Kraft's current role is Marketing Strategist | Curious.
What is Maxwell Kraft's email address?
Maxwell Kraft's email address is mkraft@bu.edu
What schools did Maxwell Kraft attend?
Maxwell Kraft attended Boston University.
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