Maxwell Kraft Email & Phone Number

Bethesda, Maryland, Us

- Spearheaded the creation of a unified go-to-market calendar, aligning cross-functional marketing initiatives and campaigns to ensure seamless execution and measurable impact.- Led a full-funnel digital campaign for National Geographic, achieving a significant increase in leads and uplift in brand awareness year-over-year.- Optimized marketing spend across multiple channels, driving an increase in campaign ROI through strategic resource allocation and data-driven decision-making.- Collaborated with creative, performance, and product marketing teams to deliver cohesive brand messaging across the entire customer journey.

Framingham, Massachusetts, Us

- Designed and executed integrated marketing strategies, increasing client retention and driving improved lead generation across accounts.- Conducted in-depth market research to uncover unique tactical opportunities, reducing CPC by 20% across multi-channel campaigns.- Managed the execution of cross-functional promotional activities, including seasonal campaigns and product pricing strategies, enhancing customer engagement and revenue growth.- Collaborated with creative, brand, and digital teams to ensure alignment of messaging and execution across channels.

Framingham, Massachusetts, Us

- Owner, strategic leader and manager of multiple Paid Social Accounts on LinkedIn , Facebook, and Instagram.- Lead and assist on various SEO projects across various disciplines including, on-page, technical, and off-page SEO- Manager, owner and strategy lead for numerous Paid Search Accounts on both Google and Microsoft Ads (Bing, DuckDuckGo, etc.)

- Providing strategic marketing direction, managing activation strategies, & analyzing digital channels performance to raise funds to save the West Newton Cinema and benefit the entire West Newton community.

Boston, Ma, Us

- Meet with prospective clients through both inbound and outbound messaging to add interesting and unique clients to the agency each semester.- Work with potential clients to prepare and assess clients' needs for the upcoming semester’s AdLab teams.- Meeting with potential clients to learn about their business and needs and discuss ways that AdLab could assist the growth of their company.- Set expectations and onboard new and returning clients.

Framingham, Massachusetts, Us

- Analyzing and developing new business prospects, as well as working along with the project management and strategy teams to ideate and maintain organization.- Aided in agency branding to expand sphere of influence and increase awareness amongst the pool of prospective clients.- Conducted RFP analysis from inbound new business prospects as well as conducting brand and competitor analyses of current accounts.

Sydney, New South Wales, Au

Boston, Ma, Us

Boston, Ma, Us

- Audited the Frontier Communication brand to uncover information about the company, their competitors and the market in which they operate.- Worked with Hill Holliday to construct Creative Briefs to coordinate the campaign direction and share objectives, challenges, and beliefs/behaviors with the team.- Conducted primary research through both Qualtrics surveys and IDIs over a multi-week period to better understand the target audience.- Developed a thorough research report to share findings with the Hill Holliday team.

Boston, Ma, Us

- Worked on finding solutions for the public housing crisis by reaching out to professionals in the field as well as research and analysis.- Carefully crafted messages to numerous professionals in the policymaking field to receive aid in problem-solving and creating solutions for the public housing crisis.