Max Wilkinson

Max Wilkinson Email and Phone Number

Director, Partnerships at Anheuser-Busch @ Anheuser-Busch
Max Wilkinson's Location
Los Angeles, California, United States, United States
Max Wilkinson's Contact Details

Max Wilkinson work email

Max Wilkinson personal email

n/a
About Max Wilkinson

Max Wilkinson is a Director, Partnerships at Anheuser-Busch at Anheuser-Busch. He possess expertise in leadership, microsoft excel, sales, team building, marketing and 13 more skills.

Max Wilkinson's Current Company Details
Anheuser-Busch

Anheuser-Busch

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Director, Partnerships at Anheuser-Busch
Max Wilkinson Work Experience Details
  • Anheuser-Busch
    Director, Sports Marketing & Partnerships
    Anheuser-Busch Oct 2024 - Present
    St. Louis, Mo, Us
    - Lead National Sports Partnerships for Cutwater & NÜTRL (Beyond Beer Portfolio) - Lead National Sports Partnerships and Athlete Partnerships for Stella Artois, Kona, and Estrella Jalisco (Premium & Super Premium Brands)- Lead U.S. Racquet Sports Strategy (Tennis & Pickleball)- Responsible for the partnership, strategy, and execution of over 80+ team partners across the NFL, NBA, MLB, NHL, MLS, NCAA, PGA TOUR, PGA of America, Miami Open, and Wimbledon.
  • Anheuser-Busch
    Director, Sports Marketing & Partnerships
    Anheuser-Busch Aug 2023 - Oct 2024
    St. Louis, Mo, Us
    - Lead U.S. Sports Partnerships, Cutwater & NÜTRL- Lead U.S. Golf Strategy & Partnerships, Michelob ULTRA - Led strategy and planning for the 2024 PGA Championship (Valhalla) - Led the debut of Michelob ULTRA Greenside, brand new consumer platform, at THE PLAYERS Championship in Ponte Vedra, FL resulting in 100% completion of Brand KPIs (data collection, dwell time, social, and retail) - Spearheaded contract negotiations for >20 PGA TOUR Co-Sanctioned Tournaments - Created standardized process for all contracting and negotiations - Led first-of-its-kind PGA TOUR x Korn Ferry x Michelob ULTRA partnership and "TOUR-Bound" Celebratory bottles- Responsible for partnership, strategy, and execution of over 80+ team partners across the NBA, NFL, MLB, NHL, MLS, NWSL, NCAA, PGA TOUR, and PGA of America for Cutwater, NUTRL, Hoop Tea, and Michelob ULTRA
  • Anheuser-Busch
    Sr. Manager, Sports Marketing & Partnerships
    Anheuser-Busch Sep 2021 - Aug 2023
    St. Louis, Mo, Us
    - Lead Partnerships Strategy for the South Central Region (TX, LA, AR, OK, NM), total Anheuser-Busch portfolio- Responsible for partnership, strategy, and execution of over 30+ team partners across the NBA, NFL, MLB, NHL, MLS, NWSL, NCAA, PGA TOUR, PGA of America
  • Anheuser-Busch
    Brand Manager, Michelob Ultra
    Anheuser-Busch Mar 2020 - Sep 2021
    St. Louis, Mo, Us
    - Lead Michelob ULTRA Influencer Strategy across the U.S.- Manage $1.1M yearly budget; surpassed 100% of all brand KPI's: 36% impression growth, 21% improvement in audience penetration rate, and increased reach by 18M+ viewers- Lead the strategy & execution of the Michelob ULTRA brand showing up across all golf properties: PGA TOUR, PGA of America, PGA Championship and Ryder Cup, HYPEGOLF x HYPEBEAST resulting in 90% NPS score vs 50% target- Lead golf contract negotiations for Anheuser-Busch resulting in over $700,000 of cost savings & manage $3MM budget- Spearheaded the first-ever licensing deal for Michelob ULTRA with Bad Birdie Golf generating 100% sell-through within 24 hours, generating >$150K in revenue, created cross-functional e-commerce, social, digital, PR, and experiential plan
  • Anheuser-Busch
    Commercial Trainee
    Anheuser-Busch Jul 2019 - Mar 2020
    St. Louis, Mo, Us
    - Chosen as 1 of 30 for AB’s highly selective nine-month Leadership & Development Management Rotational Program for high-performing college graduates covering all facets of Anheuser-Busch business operations with a focus on sales and marketing- Four months of training at the Boston Wholly Owned Distributor (WOD) gaining work experience while shadowing merchandisers, sales reps, district sales managers, sales directors, marketing managers, logistics, warehouse operations- Led project on the roll-out of Bud Light Seltzer for the Boston market for 2020 and chosen to present key findings to the VP of WODs- Created two-pronged approach to sustain Bud Light Seltzer sales in CA, AZ, NV - Presented final project assessing the launch of Bud Light Seltzer to Regional VP- Hands-on marketing training in the Commercial Strategy Office in New York City - Created comprehensive portfolio map of internal brands and competition
  • Anheuser-Busch
    Sales Intern
    Anheuser-Busch Jun 2018 - Aug 2018
    St. Louis, Mo, Us
    - Spearheaded 4-phase re-route strategy for 17 sales routes utilizing Territory Planner/RoadNet to find efficiencies with sequencing, service pattern sets, segmentation, and a reduction in routes resulting in cost savings of $20k, distance savings of 34k miles, and time savings of 800 hours- Created pilot program reducing frequencies in 12 key accounts by identifying gaps in current service pattern sets resulting in a 4.2% increase in sales volume; presented project to the Regional VP of Sales and VP of WODs- Received return offer for full-time employment upon completion of internship

Max Wilkinson Skills

Leadership Microsoft Excel Sales Team Building Marketing Microsoft Word Powerpoint Photoshop Event Planning Time Management Teamwork Microsoft Office Public Speaking Project Management Fitness Nutrition Territory Planner Roadnet

Max Wilkinson Education Details

  • University Of Florida - Warrington College Of Business
    University Of Florida - Warrington College Of Business
    Minor In Entrepreneurship

Frequently Asked Questions about Max Wilkinson

What company does Max Wilkinson work for?

Max Wilkinson works for Anheuser-Busch

What is Max Wilkinson's role at the current company?

Max Wilkinson's current role is Director, Partnerships at Anheuser-Busch.

What is Max Wilkinson's email address?

Max Wilkinson's email address is ma****@****sch.com

What schools did Max Wilkinson attend?

Max Wilkinson attended University Of Florida - Warrington College Of Business.

What are some of Max Wilkinson's interests?

Max Wilkinson has interest in Leadership, Volleyball, Backpacking, Traveling, Environment, Education, Basketball, Reading, Poverty Alleviation, Surfing.

What skills is Max Wilkinson known for?

Max Wilkinson has skills like Leadership, Microsoft Excel, Sales, Team Building, Marketing, Microsoft Word, Powerpoint, Photoshop, Event Planning, Time Management, Teamwork, Microsoft Office.

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