Max Wilkinson Email & Phone Number

St. Louis, Mo, Us

- Lead National Sports Partnerships for Cutwater & NÜTRL (Beyond Beer Portfolio) - Lead National Sports Partnerships and Athlete Partnerships for Stella Artois, Kona, and Estrella Jalisco (Premium & Super Premium Brands)- Lead U.S. Racquet Sports Strategy (Tennis & Pickleball)- Responsible for the partnership, strategy, and execution of over 80+ team partners across the NFL, NBA, MLB, NHL, MLS, NCAA, PGA TOUR, PGA of America, Miami Open, and Wimbledon.

St. Louis, Mo, Us

- Lead U.S. Sports Partnerships, Cutwater & NÜTRL- Lead U.S. Golf Strategy & Partnerships, Michelob ULTRA - Led strategy and planning for the 2024 PGA Championship (Valhalla) - Led the debut of Michelob ULTRA Greenside, brand new consumer platform, at THE PLAYERS Championship in Ponte Vedra, FL resulting in 100% completion of Brand KPIs (data collection, dwell time, social, and retail) - Spearheaded contract negotiations for >20 PGA TOUR Co-Sanctioned Tournaments - Created standardized process for all contracting and negotiations - Led first-of-its-kind PGA TOUR x Korn Ferry x Michelob ULTRA partnership and "TOUR-Bound" Celebratory bottles- Responsible for partnership, strategy, and execution of over 80+ team partners across the NBA, NFL, MLB, NHL, MLS, NWSL, NCAA, PGA TOUR, and PGA of America for Cutwater, NUTRL, Hoop Tea, and Michelob ULTRA

St. Louis, Mo, Us

- Lead Partnerships Strategy for the South Central Region (TX, LA, AR, OK, NM), total Anheuser-Busch portfolio- Responsible for partnership, strategy, and execution of over 30+ team partners across the NBA, NFL, MLB, NHL, MLS, NWSL, NCAA, PGA TOUR, PGA of America

St. Louis, Mo, Us

- Lead Michelob ULTRA Influencer Strategy across the U.S.- Manage $1.1M yearly budget; surpassed 100% of all brand KPI's: 36% impression growth, 21% improvement in audience penetration rate, and increased reach by 18M+ viewers- Lead the strategy & execution of the Michelob ULTRA brand showing up across all golf properties: PGA TOUR, PGA of America, PGA Championship and Ryder Cup, HYPEGOLF x HYPEBEAST resulting in 90% NPS score vs 50% target- Lead golf contract negotiations for Anheuser-Busch resulting in over $700,000 of cost savings & manage $3MM budget- Spearheaded the first-ever licensing deal for Michelob ULTRA with Bad Birdie Golf generating 100% sell-through within 24 hours, generating >$150K in revenue, created cross-functional e-commerce, social, digital, PR, and experiential plan

St. Louis, Mo, Us

- Chosen as 1 of 30 for AB’s highly selective nine-month Leadership & Development Management Rotational Program for high-performing college graduates covering all facets of Anheuser-Busch business operations with a focus on sales and marketing- Four months of training at the Boston Wholly Owned Distributor (WOD) gaining work experience while shadowing merchandisers, sales reps, district sales managers, sales directors, marketing managers, logistics, warehouse operations- Led project on the roll-out of Bud Light Seltzer for the Boston market for 2020 and chosen to present key findings to the VP of WODs- Created two-pronged approach to sustain Bud Light Seltzer sales in CA, AZ, NV - Presented final project assessing the launch of Bud Light Seltzer to Regional VP- Hands-on marketing training in the Commercial Strategy Office in New York City - Created comprehensive portfolio map of internal brands and competition

St. Louis, Mo, Us

- Spearheaded 4-phase re-route strategy for 17 sales routes utilizing Territory Planner/RoadNet to find efficiencies with sequencing, service pattern sets, segmentation, and a reduction in routes resulting in cost savings of $20k, distance savings of 34k miles, and time savings of 800 hours- Created pilot program reducing frequencies in 12 key accounts by identifying gaps in current service pattern sets resulting in a 4.2% increase in sales volume; presented project to the Regional VP of Sales and VP of WODs- Received return offer for full-time employment upon completion of internship