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Max is an Emmy-nominated video producer and social media expert passionate about exploring new media types, and creating unique content designed for specific digital platforms. An experienced leader, Max uses his MBA background to guide his team in pursuit of revenue and audience growth through the lens of diversity, equity, and inclusion.
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Senior Director, Social Production & CreativeEspn Jan 2024 - PresentBristol, Ct, UsOversight of Creative Strategy & Vision for 70+ brand accounts under ESPN umbrella. Responsible for identifying brand voice and upholding DEI standards across accounts.Leading strategy behind distribution of ESPN properties and IP across social accounts; including SportsCenter on SnapChat, @FirstTake, @GetUp, etc.Guiding of modern storytelling using vertical video on TikTok and other social platforms. -
Director Of Social MediaEspn Sep 2021 - Dec 2023Bristol, Ct, UsDeveloping and managing organic social strategy for ESPN's daily sports coverage, sports marketing, creative design & strategy, and show & talent support.
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Senior Social Media ManagerEspn Nov 2020 - Sep 2021Bristol, Ct, Us- Senior leader of industry-leading team that manages 60 accounts with over 250 daily posts across Instagram, Facebook, Twitter, Snapchat and TikTok- Focused on audience expansion and growth through the lens of Diversity, Equity, & Inclusion- Leading a small, talented team focused on organic social executions to promote ESPN+ & other company priorities
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ProducerEspn Jan 2019 - Nov 2020Bristol, Ct, Us- Produced 108 digital livestreams from on site, in a control room, or at home- Led growth & development of team by streamlining processes including talent casting, content-decision making, and production support- Traveled on site to 27 different events and filmed & produced original segments for YouTube in addition to livestream productions- Saw team achieve YOY growth in number of shows produced, viewers, minutes watched, and revenue- Led production of Hoop Streams, ESPN's digital pregame show, and generated a fanbase behind the show's cast of Cassidy Hubbarth, Kendrick Perkins, Amin Elhassan, and Gary Striewski
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Associate ProducerEspn May 2017 - Jan 2019Bristol, Ct, Us- Produced 150+ videos generating 100M+ views for different platforms including Instagram, Facebook, Twitter, Snapchat, YouTube, ESPN.com and the ESPN App- Filmed and produced SportsCenter Special "Everest No Filter" airing on ESPN & ABC- Helped launch multiple digital shows including SportsCenter on Snapchat, and the Randy and Charles Show starring Randy Moss and Charles Woodson- Produced countless fun internet videos with celebrities via the "ESPN Carwash"- Took dedicated time to master the Adobe Suite including PhotoShop, Premiere, and After Effects
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Content AssociateEspn Jan 2017 - May 2017Bristol, Ct, Us- Continued role as social video editor for @SportsCenter- Owned the night shift focusing on the live sports window and instant reactions to big moments
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Production AssistantEspn Jan 2016 - Jan 2017Bristol, Ct, Us- Moved to CT to embark on new path with hopes of professional development at ESPN- Developed original videos for ESPN.com & @SportsCenter on Instagram, Twitter, & Facebook- Wrote, directed, and edited Playing with Hart featuring Kevin Hart- Cut Highlights & Broll for SportsCenter and ABC News television productions
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Writer/Producer321 Fast Draw Apr 2013 - Jan 2016Chicago, Il, Us- Produced 300+ animated videos including 50+ airing on television (ESPN, ABC, Fox, & BET)- Wrote scripts and directed voice over recordings covering topics from pharmaceutical innovations, to entrepreneurial exploits, to LeBron James' legacy- Developed system to streamline internal processes including project schedules, client inquiries, and all the little things that can get confusing when balancing 15 projects at a time at a small company- Self-proclaimed king of client satisfaction and finishing under budget
Maxwell Kelley Skills
Maxwell Kelley Education Details
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Northwestern UniversityAnd Film -
University Of Connecticut School Of BusinessMaster Of Business Administration - Mba
Frequently Asked Questions about Maxwell Kelley
What company does Maxwell Kelley work for?
Maxwell Kelley works for Espn
What is Maxwell Kelley's role at the current company?
Maxwell Kelley's current role is Senior Director of Social Media at ESPN | MBA.
What is Maxwell Kelley's email address?
Maxwell Kelley's email address is bl****@****ail.com
What is Maxwell Kelley's direct phone number?
Maxwell Kelley's direct phone number is +194927*****
What schools did Maxwell Kelley attend?
Maxwell Kelley attended Northwestern University, University Of Connecticut School Of Business.
What skills is Maxwell Kelley known for?
Maxwell Kelley has skills like Project Management, Film Production, Digital Media, Sports Media, Social Media, Editing, Social Media Marketing, Management, Marketing Communications, Advertising, Public Relations, Social Networking.
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