Maxwell Law Email & Phone Number

Managing strategy and digital marketing initiatives for InComm InCentives -- a division offering solutions for employee rewards and recognition, consumer loyalty, sales incentives, and health and wellness rewards. Creating marketing campaigns to reach new audiences, increase leads, and drive sales. Analyzing those same campaigns for efficacy.

Greater St. Louis

Worked with both internal and external partners to develop Marketing Communication campaigns, with clear messages to Nidec's and their sub-brand's target accounts, markets, and segments.•Created marketing plans through analyzing Nidec from the ground up by understanding our overall brand, market insights, revenue streams, marketing gaps and strengths, company goals, and key messaging, and by working through targets, triggers, and messages, with the inclusion of personas, for Nidec's featured industries.•Leveraged digital technology to promote the company’s products and services through the updating of a newly developed website through SEO optimization and content marketing including creating editorial calendars, writing posts for social media, and engaging in digital advertising through programmatic campaigns.•Worked with Public Relations partners to optimize Nidec's positioning to their audiences.•Managed projects and deadlines for assigned jobs as well as initiating post-mortem analyses and detailing analytics behind campaigns.•Monitored budgets and expenditures and handled invoicing for Marketing Communications, Marketing, and Sales groups, with an emphasis on decreasing costs while measuring and increasing impact.•Owned trade show and special events end to end including strategy, travel planning, creative direction for backdrops and video content, scheduling, shipping, advertising, pre/post-event communications including media outreach, lead management, product management, booth preparation/tear down, talent management, and data analysis

Greater St. Louis Area

Served as main liaison for over 15 of Spoke’s key clients -- representing 35% of company revenue. Responsibilities included determining budget and timing, setting client expectations, working with partners to develop strategies, and managing the creative team to execute deliverables on strategy, on time, and on budget. Clients included Suddenlink Communications, i3 Broadband, Alpine Testing, and MediBeacon.• Managed timing and budget for projects, set client expectations, worked with partners to develop brand and sales strategies, and managed the creative team to execute deliverables.• Generated production schedules and job estimates to decrease ambiguity to drive client satisfaction and keep project milestones on track for delivery.• Inspected jobs to identify critical issues and potential problems and enacted solutions quickly and decisively to reduce project errors and potential occurrences for further in-house costs.• Worked within a digital team to provide key website analytics and make recommendations from reported results, from tools like MOZ and Google Analytics, to increase a brand’s SEO value, click-through, conversion rate, and sales.• Played key role in developing new business strategies and proposals for new andexisting clients.• Managed 3rd party vendors to execute marketing initiatives including branding, collateral, digital, tradeshow, events, content marketing, direct mail, outdoor advertisements, radio, animation, and more.• Managed statements of work, budgets, and milestone schedules through extensive knowledge of software application and Internet based management programs like Basecamp and Mavenlink.• Launched and managed website updates on multiple content management system (CMS) platforms, including WordPress and Umbraco.• Experience with Customer Relationship Management (CRM) and marketing automation tools, such as HubSpot, Salesforce, and Hatchbuck, to manage client sales and campaigns.

Maryland Heights, Mo

Developed client management programs to support existing and new product sales programs to largest private sector education institutions in the country. Clients included some of the largest private sector nursing schools in the country each representing $500K to $4M in annual revenue.• Supported sales and service to clients for both traditional media and eProducts.• Developed implementation plans for rapid program starts and optimized accounts in support of sales team efforts.• Raised client awareness of new, updated, and in development ancillary and specialty products to drive sales into pipeline.• Played key role in client problem resolution process, addressing specific needs or concerns resulting in high client satisfaction, repeat sales, and new sales for supplemental products.

Maryland Heights, Missouri

• Provided client support to internal sales team.• Managed and created new customer contracts.• Maintained data base of key client and prospective client information for sales team through Salesforce and also a multitude of homegrown software.• Coordinated between national and international sales departments supporting client service processes; ordering, invoicing, IT assistance, and contract license renewals.

Consultant for Elsevier. • Managed, recorded and reported on customer calls, requests and inquiries.• Researched customer issues ensuring positive resolutions and strong customer satisfaction and retention.

Greater St. Louis Area

• Branded Preferred Family Healthcare on social media websites like Facebook, Twitter, Pinterest, Google+, LinkedIn, and Blogger with content that related to mental health and wellness. • Started and wrote for the company blog • Weekly duties included assisting with research and new initiatives, posting pictures, as well as researching/writing articles, and updating the company's website and brochure.Successes:Gained over 8,000 views for the company blog in 9 months Increased Twitter followers by 35%Increased Facebook followers by 7%Brought Pinterest account from 0 to over 180 followers

Bachelor Of Arts (B.A.), Public Communication

Activities and Societies: Delta Sigma Pi- Professional Business Fraternity, News 36 Advertiser, Teaching Assistant in Mass Communication.

General Study

Trustee Scholarship for students of Business.