Maxwell Lux Email & Phone Number

Sunrise, Florida, United States

Senior Brand Manager for top-10 toy manufacturer worldwide; working alongside a world-class team of creative professionals, create top-tier play & display-focused product, specializing in the development of innovative licensed collectibles & novelties.

Orangeburg, Ny

Brand Manager for industry-leading leading consumer product and licensing company; specializing in the design, sourcing and distribution of innovative collectibles based on trending pop-culture & gaming brands.• Managed product development from concept through production for multiple mass-retail & specialty collectible brands; developed top-performing product assortments that resonate with fans, collectors and casual consumers alike.• Oversaw entire production process, ensuring product was delivered on-time, under budget and to exacting quality standards; utilized hands-on approach to ensure product and packaging on- brand, meeting exacting standards of licensors.• Actively managed a stable of 35+ of the hottest licensed properties; maintained collaborative & communicative relationships that led to “first-look” preference from key licensors on up-and- coming properties.• Identified new industry trends and actively sought emerging licenses to create and maintain a world-class licensed product portfolio.• Developed top-performing marketing strategies and materials to aid in new license acquisition, retail support & brand promotion.• Working together with in-house artists & designers, drove new product development, facilitating first-to-market competitive advantage; spearheaded refinements to existing product lines leading to increased sales and brand presence. • Maintained key relationships with distribution channels, ensuring retail & consumer demand & feedback is addressed & satisfied.

Greater New York City Area

Managed Factory and Merchandise Authorization (FAMA) & safety testing compliance processes for global brand; working with Brand Assurance team, guided product development for renowned licensing program.• Managed and reported workflow of four-person Brand Assurance legal team, ensuring productivity & output exceeded expectations; proactively implementing constraint management techniques to mitigate bottlenecking.• In a legal capacity, guided development of all Toys & Games, Collectibles & Interactive submissions in Marvel’s product review system, ensuring licensee-submitted items promoted approved brand image while meeting contractual limitations.• Collaborating with Marvel’s Digital Media Group, provided feedback on any digital marketing executions from a legal & best practices standpoint to produce best-possible deliverables.• Collaborated cross-functionally both within Marvel and with Disney’s ILS team, ensuring all facilities used in the manufacture of Marvel-branded merchandise adhere to strict guidelines for factory safety, equality & fairness. • Managed safety testing compliance process for Marvel’s Licensing division, ensuring all product met Disney’s exacting safety standards.

• Wrote and edited documentation and marketing material, as well as performed office support duties at emerging IT consulting firm.• Served as the creative and editorial force of company.• Managed hiring process from start to finish.• Performed executive support functions to ensure that management team was prepared for all meetings.Key Accomplishments:+ Converted part-time administrative position into full-time role assisting on multiple projects valued at $1M+.

Master Of Business Administration (M.B.A.), Marketing, 3.7 Gpa

Ba, English/Film Studies

Education record