Maxwell Lux Email & Phone Number

Sunrise, Florida, United States

Senior Brand Manager for top-10 toy manufacturer worldwide; working alongside a world-class team of creative professionals, create top-tier play & display-focused product, specializing in the development of innovative licensed collectibles & novelties.

Orangeburg, NY

• Brand Manager for industry-leading leading consumer product and licensing company; specializing in the design, sourcing and distribution of innovative collectibles based on trending pop-culture & gaming brands.
• Managed product development from concept through production for multiple mass-retail & specialty collectible brands; developed top-performing product assortments that resonate with fans, collectors and casual consumers.
• Oversaw entire production process, ensuring product was delivered on-time, under budget and to exacting quality standards; utilized hands-on approach to ensure product and packaging on- brand, meeting exacting.
• Actively managed a stable of 35+ of the hottest licensed properties; maintained collaborative & communicative relationships that led to “first-look” preference from key licensors on up-and- coming properties.
• Identified new industry trends and actively sought emerging licenses to create and maintain a world-class licensed product portfolio.
• Developed top-performing marketing strategies and materials to aid in new license acquisition, retail support & brand promotion.

Greater New York City Area

• Managed Factory and Merchandise Authorization (FAMA) & safety testing compliance processes for global brand; working with Brand Assurance team, guided product development for renowned licensing program.
• Managed and reported workflow of four-person Brand Assurance legal team, ensuring productivity & output exceeded expectations; proactively implementing constraint management techniques to mitigate bottlenecking.
• In a legal capacity, guided development of all Toys & Games, Collectibles & Interactive submissions in Marvel’s product review system, ensuring licensee-submitted items promoted approved brand image while meeting.
• Collaborating with Marvel’s Digital Media Group, provided feedback on any digital marketing executions from a legal & best practices standpoint to produce best-possible deliverables.
• Collaborated cross-functionally both within Marvel and with Disney’s ILS team, ensuring all facilities used in the manufacture of Marvel-branded merchandise adhere to strict guidelines for factory safety, equality &.
• Managed safety testing compliance process for Marvel’s Licensing division, ensuring all product met Disney’s exacting safety standards.

• Wrote and edited documentation and marketing material, as well as performed office support duties at emerging IT consulting firm.
• Served as the creative and editorial force of company.
• Managed hiring process from start to finish.
• Performed executive support functions to ensure that management team was prepared for all meetings.Key Accomplishments:+ Converted part-time administrative position into full-time role assisting on multiple projects.

Master Of Business Administration (M.B.A.), Marketing, 3.7 Gpa

Ba, English/Film Studies

Education record