Glorify is a B2C wellness startup for Christians. I helped establish their UX research practice from scratch.> Spearheaded continuous discovery interviews to better understand new user goals and pain points> Created customer journey map used by content team to implement a new strategy for in-app content> Executed series of rapid, lo-fi concept tests on UserTesting.com to get feedback on new "small groups" feature. Collaborated with PMs, designers on synthesis, which was used to scope small groups MVP.> Managed UXR operations, including recruitment, vendor relations, and the research insights repository

Tally was a B2C FinTech startup and consumer lending company. I was their sole UXR from Apr 2022 onward.> Initiated foundational, 0-1 research on why new users churn, resulting in three key onboarding changes that improved new user conversion rate by 5% and reduced churn rate within the first 15 days by 20%> Ran evaluative testing on, and identified pain points with, credit card payments workflow. Results led to multiple changes to this workflow that increased average dollar amount of in-app card payments by 24%.> Supported development of new "payoff plan" tool, which increased # of credit cards linked to Tally by 13%> Expanded UXR influence by seeking out partnerships across design, product, analytics, and CX teams> Promoted UXR maturity by balancing reactive, tactical requests with proactive, strategic opportunities

FunnelGuard is a B2B MarTech startup focusing on MQLs. I worked with the CEO to plan, execute, and synthesize foundational research that identified the ideal customer profile, including their needs and pain points.

Postclick is a B2B MarTech startup developing a toolset for landing page creation and optimization at scale.> Performed all functions of UX research, from planning and execution to synthesis and presentation> Ran quarterly thematic analyses of 100+ enterprise user touchpoints to identify top requests and pain points. These findings led to changes that resulted in a 17% reduction in enterprise churn by Q1 2020.> Led generative research on ideal user personas, which helped unlock first two deals of $120K ARR

Poll Everywhere is a B2B tech company building an audience response system for live events and presentations.> Co-founded the company's first UXR function in 2017 alongside members of design and QA teams> Led discovery interviews with ideal customers to better understand their needs and motivations> Identified and shipped research-backed improvements to the app's audience-participation workflow> Responsible for SEO and editorial content, delivering 50+ blog articles and a 70% lift in new blog visits

Future Publishing is an online content and magazine publishing company that draws over 400M readers monthly.> Published 100+ articles and videos, supporting a record-breaking year in 2015 for unique visits> Co-hosted live and on-demand video content at major events, including San Diego Comic-Con> Created content for Facebook, Twitter and iterated on performance data to maximize reach

CBS Interactive was an online entertainment content network that collectively drew over 1B users each quarter.> Ideated and published 300+ articles and videos on a weekly cadence under strict deadlines> On-location reporter and host for video game industry trade shows, events, and studio tours> Partnered with video game developers and publishers to build and execute coverage plans

> Contributed to GamePro, The Escapist, VGViews, and more