Maxwell Mcgee Email & Phone Number

London, England, Gb

Glorify is a B2C wellness startup for Christians. I helped establish their UX research practice from scratch.> Spearheaded continuous discovery interviews to better understand new user goals and pain points> Created customer journey map used by content team to implement a new strategy for in-app content> Executed series of rapid, lo-fi concept tests on UserTesting.com to get feedback on new "small groups" feature. Collaborated with PMs, designers on synthesis, which was used to scope small groups MVP.> Managed UXR operations, including recruitment, vendor relations, and the research insights repository

San Francisco, California, Us

Tally was a B2C FinTech startup and consumer lending company. I was their sole UXR from Apr 2022 onward.> Initiated foundational, 0-1 research on why new users churn, resulting in three key onboarding changes that improved new user conversion rate by 5% and reduced churn rate within the first 15 days by 20%> Ran evaluative testing on, and identified pain points with, credit card payments workflow. Results led to multiple changes to this workflow that increased average dollar amount of in-app card payments by 24%.> Supported development of new "payoff plan" tool, which increased # of credit cards linked to Tally by 13%> Expanded UXR influence by seeking out partnerships across design, product, analytics, and CX teams> Promoted UXR maturity by balancing reactive, tactical requests with proactive, strategic opportunities

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

Berkeley, Ca, Us

FunnelGuard is a B2B MarTech startup focusing on MQLs. I worked with the CEO to plan, execute, and synthesize foundational research that identified the ideal customer profile, including their needs and pain points.

San Francisco, Ca, Us

Postclick is a B2B MarTech startup developing a toolset for landing page creation and optimization at scale.> Performed all functions of UX research, from planning and execution to synthesis and presentation> Ran quarterly thematic analyses of 100+ enterprise user touchpoints to identify top requests and pain points. These findings led to changes that resulted in a 17% reduction in enterprise churn by Q1 2020.> Led generative research on ideal user personas, which helped unlock first two deals of $120K ARR

San Francisco, Ca, Us

San Francisco, California, Us

Poll Everywhere is a B2B tech company building an audience response system for live events and presentations.> Co-founded the company's first UXR function in 2017 alongside members of design and QA teams> Led discovery interviews with ideal customers to better understand their needs and motivations> Identified and shipped research-backed improvements to the app's audience-participation workflow> Responsible for SEO and editorial content, delivering 50+ blog articles and a 70% lift in new blog visits

London, England, Gb

Future Publishing is an online content and magazine publishing company that draws over 400M readers monthly.> Published 100+ articles and videos, supporting a record-breaking year in 2015 for unique visits> Co-hosted live and on-demand video content at major events, including San Diego Comic-Con> Created content for Facebook, Twitter and iterated on performance data to maximize reach

San Francisco, Ca, Us

CBS Interactive was an online entertainment content network that collectively drew over 1B users each quarter.> Ideated and published 300+ articles and videos on a weekly cadence under strict deadlines> On-location reporter and host for video game industry trade shows, events, and studio tours> Partnered with video game developers and publishers to build and execute coverage plans

London, England, Gb

Us

> Contributed to GamePro, The Escapist, VGViews, and more

Graduate Certificate, Fundamentals Of Survey Methodology

Bachelor Of Arts, Journalism