Maxwell Palladini Email & Phone Number

Los Angeles, California, United States

Toyota & Lexushttps://www.rapp.com/

Irvine, California, United States

- Led RFP winning strategy for a security solutions account with 350,000 clients by disrupting an industry with standardized messaging and visuals - Partnered with media team on go-to-market plans for multiple health insurance clients that exceeded enrollment projections by leveraging segmentation to better target multicultural audiences

Costa Mesa, California, United States

Implemented strategy department foundations including capabilities decks and educational materials for other departments on how to integrate strategyCreated brand strategies for Starch and its sister brands, Purpose Supply Co. and PurposebuiltDeveloped and implemented social strategy for Starch's Instagram and LinkedIn; increased impressions by 128% and engagement by 207%

Irvine, California, United States

Verizon + Alaska Airlines + Blue Shield of California + Amazon + Delta DentalIn 2020, I continued to hone my skills as a strategist across the board, but with a clear focus on brand strategy and a more customized approach to marketing. For example, I worked with the Rauxa team to support Alaska Airlines as they made the necessary messaging pivots in response to COVID-19. This resulted in the airline's award of best airline for loyalty during the pandemic (Forbes). I was also directly involved in Alaska's Year in Review email, that shifted the approach to a positive look ahead to 2021, resulting in a 91% increase in booking revenue over the previous year. For Verizon, my focus was on designing and building out nurture streams that streamlined consumers path towards purchase based on their actions/interests, rather than using a one size fits all approach. For Blue Shield of CA, I partnered with strategic leadership to bring an updated approach to digital adoption. We successfully implemented a revised brand strategy (including positioning and value propositions) that took into account the vastly different preferences and opinions of digital adoption between generations.For Delta Dental of WA, I spearheaded a brand campaign to share the story of how they live out their mission and values in unique ways that distinguish DDWA from typical insurance companies. For Amazon, my work leaned heavily into Kindle Direct Publishing and Amazon Advertising. This included anything from digital banners to customer emails to landing pages, aimed at inspiring authors to enhance their reach and ultimately their readership.In addition to the KDP work, I also led the strategy that won an RFP for Amazon Stores (Go, Go Grocery Fresh, 4Star, and Books). This included audience insights, customer journey, value proposition, messaging frameworks, and partnering with media on channel recommendations

Costa Mesa, Ca

OverviewIn my previous role at Rauxa, I harnessed my skills and built valuable experience across research, brief-writing, and communications planning for several Fortune 500 companies. From RFPs to client work, I demonstrated the ability to deliver inspiring and effective insight to guide creative execution via traditional and digital channels. I worked as the lead strategist for clients in telecom, beverage and credit card/loyalty and supported strategic initiatives in automotive, healthcare, non-profit, productivity software, banking, and airline sectors. Key Roles/ Objectives-Strategic support to Fortune 50 telecom client on B2B initiatives that included: content and competitive audits, creative briefs for email/direct mail, optimizing webinar communications, and implementing a personalized approach to prospect communications by measuring the interest and intent at the individual level-Also lead strategist on a product account for this telecom client. My work has included: reworking on-boarding series, annual communications audit and communications flow optimization, implementing emotional benefits and a storytelling-driven approach to drive engagement in monthly emails, new sub-product launches, new feature launches, and cross-sell communications -Day-to-day strategic lead on a global beverage brand with a focus on social media marketing. Work included brand strategy exercises and extensive consumer research via consumer insight tools (Simmons and Helixa).-Co-led content strategy on global retail client to break from BAU to provide more valuable content around education and relevant use cases. Utilized consumer research surveys (Simmons and Helixa) and social media data (Netbase) to uncover deep consumer insight via personas.-Led development of strategic roadmap that transformed pro-bono work for a non-profit into paid work for a rebrand and website re-design. Performed stakeholder interviews and competitive research to guide rebrand.

Orange County, California, United States

Brand strategy consultant for Bad Cat Amps. Project involved the full process for building a sound marketing foundation:Phase I - Research and Insights Stakeholder Interviews, Brand Audit, Core Personas, Journey Map, Competitive Mapping (white space identification), Brand Essence, Brand Pillars, and morePhase II - Articulating the Brand Brand Positioning, Brand Archetypes, Product Set Value Propositions and Messaging Frameworks, Brand Anthem Creative Brief, Defined Brand Tone, Brand Story, and morePhase III - Communications Planning which included Acquisition, CRM, and Social Media Strategy)

Orange, Ca

My time at Spilt Milk, a startup clothing company with the Chapman University entrepreneurship program, has been focused on the improvement and development of supply and value chains. In my role, I have improved product quality, operational efficiency, and cost management by establishing a close relationship with a local wholesaler/printer. I've also promoted the brand image and identity through both traditional and digital media marketing efforts. I have consistently demonstrated intrapreneurship to add value and increase utility for the customer. My role has also included working with the team to implement pop-up shops in addition to the E-commerce through the company website.

Napa Valley, Ca

In my summer internship at B Cellars, I had the opportunity to contribute to and learn across a multitude of departments. Using Vintegrate360 in conjunction with WordPress, I redesigned the company website and E-commerce portal to deliver a more intuitive user experience, increasing membership and sales. In my work with the accounting department, I performed administrative duties to improve organization and communication in addition to monthly inventory reconciliations, ensuring there were the optimal number of wines in each warehouse across the country. My internship experience also included time working in the wine caves and tasting room, enabling me to gain a better understanding of operations in all aspects of the company.

Dana Point, Ca

As a pool attendant, the emphasis of my role was placed clearly on consistently delivering the highest quality of customer service. While my work involved a variety of activities, my goal the entire time came down to creating a 5 Star, 5 Diamond, personalized experience for all guests through world-class hospitality. This started through a two day intensive orientation followed by a full week of Forbes training. While management may have changed two weeks into the job, our standards for excellence did not. In my position as a pool attendant, my work included seating and greeting guests, keeping the pool and towel hut completely organized, selling merchandise, cabanas, and day beds to guests, as well as serving amenities on the top of every hour. This job taught me how to speak and act in a highly formal manor while also allowing me to connect with guests and create and experience that would inspire them to return as a future guest. My work at the Monarch Beach Resort continued my education in meeting challenges with resilience and perseverance by placing me in scenarios in which I had to deal with upset guests. This allowed me to gain valuable experience in critical listening and iterative thinking in order to resolve the issue as efficiently as possible and return the guest from a state of anxiety to one of relaxation and happiness. As a result of my efforts I received multiple positive mentions on TripAdvisor.

San Juan Capistrano, Ca

I worked with students from 1st grade to 8th across multiple subjects. Whether it was group tutoring on science fair projects or one on one with gifted math students learning four levels above his or her grade, I adapted myself to use the optimal teaching style for each unique scenario. My job included working with students actively searching for knowledge as well as those who struggled with motivation and learning difficulties.

Dana Point, Ca

I worked at Jack's Surfboards over my winter break from university. Although I was only there for a month, I learned valuable skills such as how create a positive experience for customers and how to manage a surf shop. This included merchandising, helping customers, and generating sales results as well as collaborating together with co-workers to create an inspiring and efficient work environment.