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Max Shay Email & Phone Number
Manager, Digital Experience Strategy - PC Optimum
at
Loblaw Digital
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✓ Verified Jul 2026
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Current company
Role
Manager, Digital Experience Strategy - PC Optimum
Location
Toronto, Ontario, Canada
Company size
Who is Max Shay? Overview
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Quick answer
Max Shay is listed as Manager, Digital Experience Strategy - PC Optimum at Loblaw Digital, a with 803 employees, based in Toronto, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Max Shay.
Max Shay previously worked as Assistant Manager, Digital Experience Strategy - PC Optimum at Loblaw Digital and Assistant Manager, Loyalty Portfolio Management at Loblaw Companies Limited. Max Shay holds Bachelor'S Degree, Media, Information, And Technoculture from Western University.
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Email format at Loblaw Digital
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Loblaw Digital
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Profile bio
About Max Shay
Results-driven marketing strategist with expertise in customer engagement and loyalty program management. At Loblaw, I lead digital strategy for PC Optimum, enhancing content impact and fostering loyalty through data-informed initiatives. Known for my collaborative approach across 20+ teams, I focus on delivering customer-centric solutions that drive meaningful outcomes.Skilled in data insights, campaign management, and strategic planning, I thrive in dynamic environments where analytical precision and creative execution come together to achieve lasting results.• Customer Engagement & Loyalty• Data-Driven Strategy• Cross-Functional Leadership• Program Management• Digital Media & Analytics• Stakeholder Communication
Listed skills include Microsoft Office, Social Media, Customer Service, Marketing, and 6 others.
Current workplace
Max Shay's current company
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Loblaw Digital
8 roles
Max Shay work experience
A career timeline built from the work history available for this profile.
Assistant Manager, Digital Experience Strategy - Pc Optimum
Current
Mar 2024 - Present
Assistant Manager, Loyalty Portfolio Management
•Facilitated the weekly Loyalty Team Huddle for 70 participants and hosted the 2023 annual PCO Loyalty Town Hall•Cultivated partnerships across 20+ internal business units at Loblaw to align on strategic loyalty priorities and initiatives•Supported all PC Optimum campaign activities, encompassing planning, coordination, analytics, project management, execution, and presentation creation for senior leadership•Identified bottlenecks in the Offer Review Process, driving a 30% increase in operational efficiency•Led the bi-monthly PCO Intake process, optimizing placement allocation through data-driven decision-making
Oct 2022 - Feb 2024
Media Specialist
•Planned and managed Loblaw brand campaigns, effectively coordinating with stakeholders and delivering impactful post-campaign reports to senior leadership•Led a cross-functional team to achieve operational excellence in the execution of the business’ inaugural 52-week integrated media plan•Optimized annual budget accuracy through auditing and the implementation of streamlined processes, resulting in improved P&L management and precise LE forecasts for senior leadership
Aug 2021 - Oct 2022
Media Assistant
Planned and bought media for Nestle Canada: Beverages, Waters and Infant Categories• Executed campaigns for 20 brands by coordinating with internal and external stakeholders• Reconciled invoices from broadcast and digital buys against campaign data• Researched Canadian consumer sentiment amid the Covid-19 pandemic to understand upcoming trends within the Canadian market for the CPG segment• Created POVs for several upcoming digital and audio platforms
May 2021 - Aug 2021
Grocery Clerk
Apr 2020 - Aug 2020
Brand Marketing Intern, Social
• Assisted with the planning and launch of Shoppers' internal beauty influencer program.• Reported on Shoppers’ social metrics for internal review.• Created upload guidelines and audited the Shoppers Drug Mart YouTube Channel.
May 2019 - Aug 2019
Brand Marketing Intern, Media And Digital
• Coordinated media efforts for store openings across Canada• Developed and gathered content for new marketing staff, to be posted on the Loblaw intranet• Analyzed and evaluated Shoppers Drug Mart’s YouTube channel• Developed a template for a weekly report to analyze Shoppers Drug Mart’s social media presence• Processed departmental invoices
May 2018 - Aug 2018
Team & coworkers
Colleagues at Loblaw Digital
Other employees you can reach at loblawdigital.ca. View company contacts for 803 employees →
KL
Karen Li Msa, Pmp
Colleague at Loblaw DigitalCanada
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CB
Christian Bareno
Colleague at Loblaw DigitalToronto, Ontario, Canada
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SI
Sadia Iqbal
Colleague at Loblaw DigitalWindsor, Ontario, Canada
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VG
Vishal Gaikwad
Colleague at Loblaw DigitalMississauga, Ontario, Canada
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YY
Yale Yuan
Colleague at Loblaw DigitalToronto, Ontario, Canada
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BL
Barry L.
Colleague at Loblaw DigitalCanada
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EB
Emily Beavis
Colleague at Loblaw DigitalGreater Toronto Area, Canada
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MC
Marc Chabot
Colleague at Loblaw DigitalToronto, Ontario, Canada
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JL
Jordan L.
Colleague at Loblaw DigitalCanada
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RM
Ranadheer Muddangula
Colleague at Loblaw DigitalNorth York, Ontario, Canada
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Karen Li Msa, Pmp
Colleague at Loblaw DigitalCanada
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CB
Christian Bareno
Colleague at Loblaw DigitalToronto, Ontario, Canada
View →
SI
Sadia Iqbal
Colleague at Loblaw DigitalWindsor, Ontario, Canada
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VG
Vishal Gaikwad
Colleague at Loblaw DigitalMississauga, Ontario, Canada
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YY
Yale Yuan
Colleague at Loblaw DigitalToronto, Ontario, Canada
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BL
Barry L.
Colleague at Loblaw DigitalCanada
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EB
Emily Beavis
Colleague at Loblaw DigitalGreater Toronto Area, Canada
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MC
Marc Chabot
Colleague at Loblaw DigitalToronto, Ontario, Canada
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JL
Jordan L.
Colleague at Loblaw DigitalCanada
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RM
Ranadheer Muddangula
Colleague at Loblaw DigitalNorth York, Ontario, Canada
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1 education record
Max Shay education
FAQ
Frequently asked questions about Max Shay
Quick answers generated from the profile data available on this page.
What company does Max Shay work for?
Max Shay works for Loblaw Digital.
What is Max Shay's role at Loblaw Digital?
Max Shay is listed as Manager, Digital Experience Strategy - PC Optimum at Loblaw Digital.
Where is Max Shay based?
Max Shay is based in Toronto, Ontario, Canada while working with Loblaw Digital.
What companies has Max Shay worked for?
Max Shay has worked for Loblaw Digital, Loblaw Companies Limited, Um Worldwide, and Shoppers Drug Mart.
Who are Max Shay's colleagues at Loblaw Digital?
Max Shay's colleagues at Loblaw Digital include Karen Li Msa, Pmp, Christian Bareno, Sadia Iqbal, Vishal Gaikwad, and Yale Yuan.
How can I contact Max Shay?
You can use AeroLeads to view verified contact signals for Max Shay at Loblaw Digital, including work email, phone, and LinkedIn data when available.
What schools did Max Shay attend?
Max Shay holds Bachelor'S Degree, Media, Information, And Technoculture from Western University.
What skills is Max Shay known for?
Max Shay is listed with skills including Microsoft Office, Social Media, Customer Service, Marketing, Leadership, Social Media Marketing, Teamwork, and Time Management.
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