Max Whiteford Email & Phone Number

London, England, GB

Responsible for defining product strategy and overseeing development across iPlace's brands: PinLocal, Moveable and Altium Legal.

London, England, GB

• Responsible for defining the product strategy and for delivering When You Move's portfolio of products:
• case management platform - used by WYM Legal, incorporating cross case intelligent task management, dynamic document generation as well as day to day case management features.
• B2B referral platform - providing a transparent comparison service that allows property industry intermediaries (i.e. estate agents and mortgage brokers) to identify conveyancing services either by logging in to our.

London

San Francisco, California, US

• Own the product roadmap across all Social.com products
• Manage a team of product managers who individually support our products for our partner advertising networks (Facebook, Twitter and LinkedIN)
• Liaise directly with clients and partner advertising networks to manage upstream and downstream feature prioritisation and feedback
• Contribute to product marketing activities to ensure product developments achieve high adoption
• Work with development teams to appropriately resource and successfully execute development sprints and releases
• On board new advertising partners to increase the breadth of Social.com’s social advertising reach

San Francisco, California, US

• Drive innovation on Social.com to maintain its position and the market leading social advertising platform
• Own and drive all aspects of the product from idea creation to product delivery
• Liaise directly with clients and partner advertising networks (Facebook and Twitter) to capture requirements
• Investigate opportunities for integration with internal Marketing Cloud partners (Exact Target, Radian 6, Buddy Media)
• Create stories, establish key use cases and personas
• Own and supervise the prioritization and execution of the product backlog and roadmap

San Francisco, California, US

• Working to drive innovation on Social.com, Salesforce's social advertising platform:
• Own and drive all aspects of the product from idea creation to ultimate delivery.
• Capture requirements, create stories, establish key use cases and personas.
• Create, prioritize, and execute the roadmap.
• Connect directly with customers to gather feedback, and provide that back into the product development process.
• Ensure enhancements drive high adoption and have a metric oriented approach.

Redmond, Washington, US

• Strategy Definition – Development of operational strategy to manage the quality of Microsoft AdCenter advertisers
• Data Analysis – Aggregation and analysis of data from multiple SQL data sources to identify opportunities to improve ad quality detection mechanisms
• Product Management – Define requirements for products and algorithms used to manage the ad quality marketplace
• Reporting – Delivery of ad quality programme metrics to stakeholders
• Product Development – Development of Beta/Proof of Concept products in VB.Net and C#, and office automation tools VBA

Redmond, Washington, US

• Advising product managers of appropriate developments to improve toolset used to monitor ads submitted to Microsoft adcenter
• Managing outsourced employees responsible for day-to-day ad review
• Optimising control technology to ensure ads submitted to Microsoft AdCenter meet editorial policies

Redmond, Washington, US

• Definition of editorial policy for adCenter UK
• Creation and delivery of training and internal communications documentation for account service teams
• Presenting to agencies, customers and at industry events on ways to improve editorial quality and maximise advertiser performance
• Optimisation of account configuration to improve editorial experience and account performance
• Managing policy escalations and queries from customer services teams and editorial agents
• Analysis of ad submissions to refine editorial experience and reduce cost

• Defined UK Editorial policy and ensured policy was in line with UK law and best practice.
• Restructured the Editorial and AD Sales teams to provide better internal and external communications and a more streamlined editorial review process
• Created Search Analysis team to ensure content partners were delivering relevant traffic to the network and that advertisers submissions accurately reflect their site content as well as the quality of the MIVA network
• Developed a methodology to introduce Yield based Ranking
• Developed a methodology to introduce behavioural targeting to the MIVA Partner Network.
• Contributed to the introduction of broad match technology to maximise revenue and advertiser ROI.