Max Whiteford's Location
London, England, United Kingdom, United Kingdom
Max Whiteford's Contact Details
Max Whiteford work email
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Max Whiteford personal email
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Max Whiteford phone numbers
About Max Whiteford
Applying my experience from 10 years in adtech to change the world of property technology one home move at a time...and learning a lot in the process!
Max Whiteford Work Experience Details
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Chief Product OfficerIplace Global Sep 2019 - PresentLondon, England, GbResponsible for defining product strategy and overseeing development across iPlace's brands: PinLocal, Moveable and Altium Legal. -
Chief Product OfficerWhen You Move Apr 2017 - Aug 2019London, England, GbResponsible for defining the product strategy and for delivering When You Move's portfolio of products:• case management platform - used by WYM Legal, incorporating cross case intelligent task management, dynamic document generation as well as day to day case management features.• B2B referral platform - providing a transparent comparison service that allows property industry intermediaries (i.e. estate agents and mortgage brokers) to identify conveyancing services either by logging in to our platform or installing our widget on their website, and generating referral fee revenues in the process. -
Co-Founder And Chief Product OfficerHomelyfe Sep 2015 - Apr 2017London -
Director Of Product ManagementSalesforce Marketing Cloud Aug 2014 - Aug 2015San Francisco, California, Us• Own the product roadmap across all Social.com products• Manage a team of product managers who individually support our products for our partner advertising networks (Facebook, Twitter and LinkedIN)• Liaise directly with clients and partner advertising networks to manage upstream and downstream feature prioritisation and feedback• Contribute to product marketing activities to ensure product developments achieve high adoption• Work with development teams to appropriately resource and successfully execute development sprints and releases• On board new advertising partners to increase the breadth of Social.com’s social advertising reach -
Senior Product ManagerSalesforce Marketing Cloud Mar 2014 - Aug 2014San Francisco, California, Us• Drive innovation on Social.com to maintain its position and the market leading social advertising platform• Own and drive all aspects of the product from idea creation to product delivery• Liaise directly with clients and partner advertising networks (Facebook and Twitter) to capture requirements• Investigate opportunities for integration with internal Marketing Cloud partners (Exact Target, Radian 6, Buddy Media)• Create stories, establish key use cases and personas• Own and supervise the prioritization and execution of the product backlog and roadmap• Contribute to product marketing activities to ensure product developments achieve high adoption• Work with development team to plan development sprints and releases• On board new advertising partners to increase the breadth of Social.com’s social advertising reach
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Product Manager – Social.ComSalesforce Marketing Cloud Apr 2013 - Feb 2014San Francisco, California, UsWorking to drive innovation on Social.com, Salesforce's social advertising platform:• Own and drive all aspects of the product from idea creation to ultimate delivery.• Capture requirements, create stories, establish key use cases and personas.• Create, prioritize, and execute the roadmap.• Connect directly with customers to gather feedback, and provide that back into the product development process.• Ensure enhancements drive high adoption and have a metric oriented approach.• Contribute to product marketing activities.
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Product/Programme Manager, Ad QualityMicrosoft Jan 2010 - Aug 2012Redmond, Washington, Us• Strategy Definition – Development of operational strategy to manage the quality of Microsoft AdCenter advertisers • Data Analysis – Aggregation and analysis of data from multiple SQL data sources to identify opportunities to improve ad quality detection mechanisms• Product Management – Define requirements for products and algorithms used to manage the ad quality marketplace• Reporting – Delivery of ad quality programme metrics to stakeholders• Product Development – Development of Beta/Proof of Concept products in VB.Net and C#, and office automation tools VBA -
Emea Programme ManagerMicrosoft Sep 2008 - Jan 2011Redmond, Washington, Us• Advising product managers of appropriate developments to improve toolset used to monitor ads submitted to Microsoft adcenter• Managing outsourced employees responsible for day-to-day ad review• Optimising control technology to ensure ads submitted to Microsoft AdCenter meet editorial policies
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Uk Editorial Policy AnalystMicrosoft Mar 2007 - Aug 2008Redmond, Washington, Us• Definition of editorial policy for adCenter UK• Creation and delivery of training and internal communications documentation for account service teams• Presenting to agencies, customers and at industry events on ways to improve editorial quality and maximise advertiser performance• Optimisation of account configuration to improve editorial experience and account performance• Managing policy escalations and queries from customer services teams and editorial agents• Analysis of ad submissions to refine editorial experience and reduce cost• Liaising with legal counsel on editorial policy issues
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Uk Editorial & Search Analysis ManagerMiva Jun 2006 - Mar 2007• Defined UK Editorial policy and ensured policy was in line with UK law and best practice.• Restructured the Editorial and AD Sales teams to provide better internal and external communications and a more streamlined editorial review process• Created Search Analysis team to ensure content partners were delivering relevant traffic to the network and that advertisers submissions accurately reflect their site content as well as the quality of the MIVA network• Developed a methodology to introduce Yield based Ranking• Developed a methodology to introduce behavioural targeting to the MIVA Partner Network.• Contributed to the introduction of broad match technology to maximise revenue and advertiser ROI.
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Uk Editorial ManagerMiva Feb 2006 - May 2006
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Junior EditorMiva Nov 2004 - Jan 2006
Max Whiteford Skills
Online Advertising
Product Management
Web Analytics
Advertising
Strategy
Management
Monetization
Program Management
Sql
Process Improvement
Creative Problem Solving
Product Strategy
Social Media Marketing
Social Advertising
Facebook Marketing
Process Development
Search Advertising
Pay Per Click
Visual Basic
Facebook
Search
Web Products
Social Media Advertising
Twitter Advertising
Linkedin Advertising
Facebook Api
Twitter Api
Real Estate Transactions
Analytics
C#
Visual Basic .net
Visual Basic For Applications
Proptech
Conveyancing
Product Development
Data Analysis
Product Innovation
Digital Transformation
Start Up Environment
Product Vision
Twitter Marketing
Linkedin Marketing
Ppc
Microsoft Office
Process Simulation
Visual C#
Social Media
Digital Strategy
Digital Marketing
Digital Media
Online Marketing
Max Whiteford Education Details
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Middlesex UniversityDrama & Theatre Studies
Frequently Asked Questions about Max Whiteford
What company does Max Whiteford work for?
Max Whiteford works for Iplace Global
What is Max Whiteford's role at the current company?
Max Whiteford's current role is Chief Product Officer at iPlace Global.
What is Max Whiteford's email address?
Max Whiteford's email address is ma****@****d.me.uk
What is Max Whiteford's direct phone number?
Max Whiteford's direct phone number is +4477885*****
What schools did Max Whiteford attend?
Max Whiteford attended Middlesex University.
What are some of Max Whiteford's interests?
Max Whiteford has interest in Politics, Education, Environment, Science And Technology, Human Rights, Arts And Culture.
What skills is Max Whiteford known for?
Max Whiteford has skills like Online Advertising, Product Management, Web Analytics, Advertising, Strategy, Management, Monetization, Program Management, Sql, Process Improvement, Creative Problem Solving, Product Strategy.
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