Maxx Henry-Frazer Email & Phone Number

Dallas, Texas, United States

Dallas/Fort Worth Area

Rich Needle is a boutique digital consultancy, helping associations drive real value for their members and relevancy within their community, through our proprietary Supports Local platform.

Launched the digital business unit within Identity Media Services, bringing interactive service offerings to our stable of video production focused clients. Grew to a team of 6 full-time resources, generating more than $2MM year in revenue.

Czar Interactive is a partnership between The Czar Agency and Czar Interactive to bridge the gap between the traditional sales and distribution channels and the tremendous opportunity online for streetweat/urban fashion brands.

Captura helps organizations capture incremental value from all aspects of business in a connected world. We increase market and mind share by delivering revenue driving interactive advertising/marketing campaigns, optimizing reach, and leveraging secure and scalable information technology.

Leads99 was a dynamic marketing company that produced pre-qualified live transfers and direct connect inbound media leads for several verticals including Debt Settlement, Debt Management, Education Enrollment, Tax Debt, Loan Modification, and Mortgage. Our state of the art domestic call center facilities and proprietary dialogue questioner produced a high.

• Leading African American media company with event, online and radio assets.Sales Director – Interactive / New Media Strategist
• Day to day management of Interactive sales/sales support team.
• Led the development of all interactive advertising/sponsorship opportunities.
• Led the interactive sales/negotiation, on all cross platform sponsorships that incorporated multiple mediums.
• Key clients included; WalMart, SWA, Ford, AllState, Home Depot, McDonald’s, Glory Foods, and Royal Caribbean
• Integral role in the improvement of REACH’s interactive and new media strategy, including the launch of a mobile offering and a social strategy.

• FastBreak Mobile Inc. is an experienced mobile services and solutions company. Our mission is helping organizations create and integrate effective mobile programs to meet their specific business challenges. Our.
• Co-developed business plan, and sales strategy.
• Led development of several agency partners’ “mobile teams”.
• Currently advising on all day to day sales efforts and identification of strategic partnerships.
• Handled all client and potential client interaction until Jan. ‘08, relaying goals and project specifications to technical and operations teams.
• Integral in all contract creation and negotiation, working closely with our legal and operations teams.

• Before Creditos123.com there was no one-stop online destination for Hispanics to access personal finance educational resources along with direct access to the to financial products and services they needed in their.
• Played leadership role in the creation of company’s business plan, sales strategy, site infrastructure business requirements, and site design.
• Identified and negotiated long term deals with partners in eleven different verticals, effectively monetizing all consumer traffic to the site.
• Responsible for identifying and performing competitive analysis into all new verticals.
• Developed both our affiliate programs and PPC campaigns for all eleven verticals.
• Identified, negotiated, and executed deals for all of our offline lead generation and advertising efforts, including radio, television (HotOn! Homes/MiCasaTV), and print (Mailers through key partnerships).

• Oversaw day to day sales and business development efforts in the Mortgage Channel and our Affiliate Marketing Program.
• Co-developed all internal sales processes and strategies as they related to the Mortgage Channel and our Affiliate Marketing Program.
• Instrumental in the Mortgage Channel's 500%+ growth from January 2006 until its eventual acquisition.
• Represented company in negotiation and interaction with largest clients/affiliates.
• Mortgage Channel was acquired by Oversee.net in Oct. ’06.

• Handled all aspects of the sales dept. under EVP, including revenue projections, development of the company sales strategy and its implementation.
• Personally handled preliminary market research and build out of the company's second vertical, Credit Repair.
• Responsible for 100% of the sales efforts in the Credit Repair vertical, eventually creating ClientShop's largest revenue stream.
• Worked closely with direct mail, internet and telemarketing companies nationally to identify viable marketing partners.
• ClientShop Inc. was named fastest growing privately held company in San Diego, based on 2 year growth, in July 2005, and was acquired by Internet Brands in the fall of 2005.
• Hired, trained and managed company’s sales team and account managers, with a focus on education and consultative sales techniques.