Maxx Henry-Frazer

Maxx Henry-Frazer Email and Phone Number

Full-Time Digital Growth Strategist | Part-Time Artist @ Excelsior Dynamic
Maxx Henry-Frazer's Location
Richardson, Texas, United States, United States
Maxx Henry-Frazer's Contact Details

Maxx Henry-Frazer work email

Maxx Henry-Frazer personal email

About Maxx Henry-Frazer

Highly accomplished Business Development/Marketing Executive with a verifiable track record of driving increased company revenue and innovation. Practiced in the development of corporate sales/marketing strategy, performing gap analysis between goals and current revenue streams, and creating processes and system improvements to increase company sales revenue and identify new strategic partnerships. Led multiple internal marketing teams with a focus on performance-based online campaigns and social media. I possess strong interpersonal skills and am highly adept at facilitating discussions and negotiations with potential clients/ agency partners and developing, maintaining, and strengthening relationships with current clients/ agency partners. I have extensive experience in interactive marketing, sales and account management. I have been able to consistently deliver superior sales/marketing performance and customer retention to meet and exceed all goals. While my experience has been focused primarily on interactive and direct to consumer advertising to the general market, I also have 4+ years of experience targeting both the African American and Hispanic communities. I've created and managed both the marketing and revenue responsibilities for several leading websites targeting these audiences.Additionally, I have a strong understanding of mobile marketing/advertising, with a focus on the integration of mobile campaigns into larger lead generation efforts. I've also worked with several traditional advertising agencies to better educate their teams on the mobile ecosystem, and the various ways mobile campaigns can be incorporated into their overall client campaign strategy.Specialties: Interactive advertising/marketing, Ad Networks, Affiliate Networks, Mobile Application Development, Mobile Advertising/Marketing, Mobile Content Distribution, Contract Negotiation, Team Building, Sales Strategy

Maxx Henry-Frazer's Current Company Details
Excelsior Dynamic

Excelsior Dynamic

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Full-Time Digital Growth Strategist | Part-Time Artist
Maxx Henry-Frazer Work Experience Details
  • Excelsior Dynamic
    Vp - Head Of Digital
    Excelsior Dynamic Sep 2021 - Present
    Dallas, Texas, United States
  • Stoneglass Marketing
    President
    Stoneglass Marketing Jan 2020 - Sep 2021
    Dallas/Fort Worth Area
  • Rich Needle, Llc.
    General Manager
    Rich Needle, Llc. Jun 2014 - Sep 2021
    Rich Needle is a boutique digital consultancy, helping associations drive real value for their members and relevancy within their community, through our proprietary Supports Local platform.
  • Identity Media Services
    Vp- Interactive / Strategic Alliances
    Identity Media Services Jun 2013 - Jan 2017
    Launched the digital business unit within Identity Media Services, bringing interactive service offerings to our stable of video production focused clients. Grew to a team of 6 full-time resources, generating more than $2MM year in revenue.
  • Czar Interactive
    General Manager
    Czar Interactive Aug 2010 - Jul 2012
    Czar Interactive is a partnership between The Czar Agency and Czar Interactive to bridge the gap between the traditional sales and distribution channels and the tremendous opportunity online for streetweat/urban fashion brands.
  • Captura Online
    Strategic Alliances
    Captura Online Jun 2010 - Jul 2011
    Captura helps organizations capture incremental value from all aspects of business in a connected world. We increase market and mind share by delivering revenue driving interactive advertising/marketing campaigns, optimizing reach, and leveraging secure and scalable information technology.
  • Leads99
    Vp Sales
    Leads99 Jun 2009 - Jul 2010
    Leads99 was a dynamic marketing company that produced pre-qualified live transfers and direct connect inbound media leads for several verticals including Debt Settlement, Debt Management, Education Enrollment, Tax Debt, Loan Modification, and Mortgage. Our state of the art domestic call center facilities and proprietary dialogue questioner produced a high grade lead that converted into excellent ROI. Leads99, Inc., was successfully acquired by Affnet, Inc. 2010.
  • Reach Media
    Online Sales Director, Interactive Media
    Reach Media Mar 2008 - Jun 2009
    Leading African American media company with event, online and radio assets.Sales Director – Interactive / New Media Strategist• Day to day management of Interactive sales/sales support team.• Led the development of all interactive advertising/sponsorship opportunities.• Led the interactive sales/negotiation, on all cross platform sponsorships that incorporated multiple mediums.• Key clients included; WalMart, SWA, Ford, AllState, Home Depot, McDonald’s, Glory Foods, and Royal Caribbean• Integral role in the improvement of REACH’s interactive and new media strategy, including the launch of a mobile offering and a social strategy.
  • Fastbreak Mobile
    Co-Founder/Advisor
    Fastbreak Mobile Dec 2006 - Jan 2009
    FastBreak Mobile Inc. is an experienced mobile services and solutions company. Our mission is helping organizations create and integrate effective mobile programs to meet their specific business challenges. Our experienced team combined with our own proprietary technical infrastructure and relationships with carriers worldwide allow us to provide customers with dynamic, leading edge programs which provide meaningful results.• Co-developed business plan, and sales strategy. • Led development of several agency partners’ “mobile teams”. • Currently advising on all day to day sales efforts and identification of strategic partnerships.• Handled all client and potential client interaction until Jan. ‘08, relaying goals and project specifications to technical and operations teams.• Integral in all contract creation and negotiation, working closely with our legal and operations teams.
  • Creditos123.Com
    Vp Of Sales / Strategic Alliances
    Creditos123.Com Jan 2007 - Jan 2008
    Before Creditos123.com there was no one-stop online destination for Hispanics to access personal finance educational resources along with direct access to the to financial products and services they needed in their language of choice. Creditos123.com not only solves the problem of finding a trustworthy financial products and services providers, but makes sure that they will be able to serve their customers in the language they prefer and feel more comfortable in, all this while paying close attention and respect to their culture.• Played leadership role in the creation of company’s business plan, sales strategy, site infrastructure business requirements, and site design. • Identified and negotiated long term deals with partners in eleven different verticals, effectively monetizing all consumer traffic to the site.• Responsible for identifying and performing competitive analysis into all new verticals.• Developed both our affiliate programs and PPC campaigns for all eleven verticals. • Identified, negotiated, and executed deals for all of our offline lead generation and advertising efforts, including radio, television (HotOn! Homes/MiCasaTV), and print (Mailers through key partnerships).
  • Spendonlife.Com
    National Sales Director / Director Of Affiliate Marketing
    Spendonlife.Com Oct 2005 - Jan 2007
    • Oversaw day to day sales and business development efforts in the Mortgage Channel and our Affiliate Marketing Program. • Co-developed all internal sales processes and strategies as they related to the Mortgage Channel and our Affiliate Marketing Program.• Instrumental in the Mortgage Channel's 500%+ growth from January 2006 until its eventual acquisition.• Represented company in negotiation and interaction with largest clients/affiliates.• Mortgage Channel was acquired by Oversee.net in Oct. ’06.
  • Clientshop Inc.
    National Sales Manager
    Clientshop Inc. Feb 2003 - Oct 2005
    • Handled all aspects of the sales dept. under EVP, including revenue projections, development of the company sales strategy and its implementation.• Personally handled preliminary market research and build out of the company's second vertical, Credit Repair.• Responsible for 100% of the sales efforts in the Credit Repair vertical, eventually creating ClientShop's largest revenue stream. • Worked closely with direct mail, internet and telemarketing companies nationally to identify viable marketing partners.• ClientShop Inc. was named fastest growing privately held company in San Diego, based on 2 year growth, in July 2005, and was acquired by Internet Brands in the fall of 2005.• Hired, trained and managed company’s sales team and account managers, with a focus on education and consultative sales techniques.• Instrumental in the build out of a call center dedicated to mortgage lead generation and prospecting new clients for our sales team, including hiring, training, pay structure, incentive plan, and general execution.based on 2 year growth, in July 2005.
  • Lawinfo.Com
    Regional Sales
    Lawinfo.Com 2002 - 2003

Maxx Henry-Frazer Skills

Lead Generation Strategic Partnerships Online Advertising Social Media Marketing Strategy Marketing Strategy Mobile Marketing Online Marketing Digital Marketing E Commerce Social Media Affiliate Marketing Mobile Devices New Business Development Email Marketing Digital Media Web Analytics Start Ups Integrated Marketing Ad Networks Affiliate Networks Contract Negotiation Strategic Planning Analytics Business Strategy Consultative Selling Mobile Brand Development Facebook

Frequently Asked Questions about Maxx Henry-Frazer

What company does Maxx Henry-Frazer work for?

Maxx Henry-Frazer works for Excelsior Dynamic

What is Maxx Henry-Frazer's role at the current company?

Maxx Henry-Frazer's current role is Full-Time Digital Growth Strategist | Part-Time Artist.

What is Maxx Henry-Frazer's email address?

Maxx Henry-Frazer's email address is ma****@****ail.com

What skills is Maxx Henry-Frazer known for?

Maxx Henry-Frazer has skills like Lead Generation, Strategic Partnerships, Online Advertising, Social Media Marketing, Strategy, Marketing Strategy, Mobile Marketing, Online Marketing, Digital Marketing, E Commerce, Social Media, Affiliate Marketing.

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