Experienced B2B/B2C marketing leader with proven track record of creating innovative, insight-based strategies that accelerate business growth and efficiency. Influence change and inspire teams to deliver global products and omni-channel marketing strategies for customer acquisition, cross-sell and retention. Areas of expertise: B2B and B2C Product Marketing | Brand Strategy and Management | Go-To-Market Strategy | Market Research | Acquisition and Lifecycle Marketing | Loyalty | Sales Enablement | Value Proposition Development | Product Road Mapping and Launch | Digital Marketing | P&L Management
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Senior Director, Brand And Product MarketingNetspend Jan 2023 - Jun 2023Led B2B and B2C marketing team responsible for brand and product marketing, go-to-market strategy, marketing campaigns and development of differentiated value propositions across company's suite of subscription-based consumer and business technology solutions. -
Director, Brand And Product MarketingNetspend 2017 - 2022San Francisco Bay Area
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Vice President, Marketing StrategyHyperwallet 2016 - 2017San Francisco, CaLed marketing strategy development for Hyperwallet's partner loyalty program across direct sales, event marketing, social and digital channels. Extended Hyperwallet's global payments business model from B2B to B2C. -
Director, Global Offers And LoyaltyVisa 2010 - 2016Foster City, CaManaged marketing and loyalty services utilized by over 400 financial institutions and merchants to promote payments using Visa Consumer, Small Business and Commercial cards, as well as Visa Checkout and Apple Pay. Led B2B/B2C marketing, product development, and managed key clients, vendors, agencies and budgets. -
Account SupervisorCarlson Marketing Worldwide 2009 - 2010San Francisco, CaProvided strategic marketing, sales and account management services for Carlson’s loyalty, communications and analytic solutions.
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Vice President, Product Innovation MarketingProvidian Financial / Washington Mutual / Jp Morgan Chase 2003 - 2009San Francisco, Ca• Led a team responsible for the marketing and management of WaMu’s $3 billion rewards credit card portfolio from acquisition through retention. • Redefined WaMu’s rewards product and marketing strategy. Achieved a #3 ranking in customer satisfaction by J.D. Power and Associates. -
Brand Marketing AssociateThe Clorox Company 1999 - 2003Oakland, CaDeveloped and executed global marketing initiatives for the Brita water filtration product portfolio. -
Investment BankerPrudential Securities 1998 - 1999New York, NyProvided strategic financial advisory services to retail, apparel and consumer products companies. Helped clients raise capital through debt and equity markets.
May Chuarta Education Details
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Finance And Marketing
Frequently Asked Questions about May Chuarta
What is May Chuarta's role at the current company?
May Chuarta's current role is Brand and Product Marketing Director | Persuasive Brand Storyteller.
What schools did May Chuarta attend?
May Chuarta attended The Wharton School.
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