Icarus Investments is a residential real estate development company based in Columbia South Carolina. The primary focus of Icarus Investments is to identify undervalued, older properties and restore them to their former glory.

Challenged to improve integration of development, design and client services in order to expand growth opportunities across online and offline business channels. Partner with firm leadership to maximize the deployment of firm resources to strengthen the firm and best serve its clients. Analyze current engagements, evaluate gaps, and create strategy to increase revenue with existing customer base.

Provided leadership and direction for functional and financial performance of the global ecommerce / DTC organization. Developed and grew all DTC and ecommerce channels including but not limited to: brand DTC websites, ecommerce pure play accounts (such as Amazon.com), ecommerce brick and click accounts (basspro.com, cabelas.com), marketplaces (Jet.com, eBay.com) and consumer call centers. Led, trained, and developed staff to ensure that a highly professional, technically proficient, consumer-oriented team was in place.

Held P&L ownership for ecommerce, Consumer Service Call Center and Reel Repair divisions. Analyzed, reviewed, recommended, and built strategic and tactical changes to all ecommerce properties. Drove business profitability by increasing visitors, increasing consumer engagement, improving conversion rates, increasing average order sizes and managing margin performance. Managed highly skilled team of internal managers and employees as well as external vendors.

Held complete P&L ownership as well as analyzing, reviewing, recommending and building strategic and tactical changes to all ecommerce properties. Drove business profitability by increasing visitors, increasing consumer engagement, improving conversion rates, increasing average order sizes and managing margin performance. Directed management and performance of a highly skilled team of internal employees and external vendors.

Challenged to develop, manage and grow all ecommerce efforts for Woolrich Inc. Ensured efficiency and profitability of every aspect of internet operations, marketing and fulfillment both domestic and international.

Hired to strategize, develop, and manage all aspects of Internet direct to consumer sales for Woolrich.com. Developed and managed all site content, functionality, seasonal updates and enhancements. Oversee strategy, creative direction, timing and execution of all online marketing channels and efforts, including but not specific to SEO, SEM, affiliate programs, email marketing.

Developed and oversaw all Internet based marketing programs for timeshare tour generation. Program designed to increase web presence for businesses worldwide. Oversaw strategy, creative direction, timing and execution of all online marketing channels and efforts, including but not specific to SEO, SEM.