- Work closely with web design and development teams to create user-friendly and visually appealing interfaces for QSG’s SaaS.- Collaborate with the design team to create wireframes, user flows, mockups, and prototypes.- Conducting product research, user research and testing to address user needs and pain points.- Assist in the design and development of user experience and interface for an AI-powered website customiser.- Participate in brainstorming sessions and contribute to design reviews and UX presentations.- Help maintain and update design systems and style guides to meet the UX & UI best practices.

Directed a team in the planning and execution of lifecycle marketing initiatives and digital experiences, aligning user journeys with engagement goals to drive retention and advocacy.Led and managed changes within the team, adapting to new tools, processes and organisational changes while maintaining team morale and productivity.Conducted audits of marketing tools and channels, identifying CX improvement opportunities, enhancing user accessibility, and streamlining customer interactions across platforms.

Redesigned and optimised the company website for usability and conversions, achieving a 17% increase in online bookings within three months.Led a CX-focused marketing campaign aimed at boosting student engagement and election participation, achieving an 84% increase in candidates and voter numbers compared to the previous year. Analysed and optimised marketing performance metrics to refine outreach tactics, contributing to a 20% increase in social media engagement and a 15% improvement in email open rates across campaigns.Established a scalable design system and standards, reviewing design work to ensure consistency, quality, and alignment with brand and accessibility guidelines.Conducted surveys, focus groups and research studies to gain a deep understanding of user behaviours, lifecycle stages, and pain points, providing insights that informed website content, interface design, and outreach strategies.

Oversaw end-to-end design for web, mobile, and print, focusing on accessibility, readability, and usability across all assets.Created visually engaging digital and print designs for major events and campaigns, improving brand recognition and user engagement.Mentored interns and assistants on design principles, nurturing a collaborative work culture.

Designed brand-aligned digital and print content for educational programs and student services, contributing to an enhanced student experience.Managed website content and visual design, ensuring consistency and ease of navigation.