May Tsui Email & Phone Number

Hong Kong Sar

FundFluent is a SaaS platform founded in 2020 that focuses on boosting productivity across the funding journey for startups and SMEs via data and AI technology.- Owning the product design process and ensuring the products align with user's expectation and more- Oversee the company's brand identity, ensuring it is consistent and resonates with the target audience.- Maintain brand guidelines and ensure they are applied consistently across all marketing and product materials.- Actively participate in customer success and operational tasks to truly understand user's need and painpoint- Conduct user research to understand user needs and preferences- Collaborate with Product Owner and Developers to translate ideas into viable products

Hong Kong Sar

Serai, a venture backed by HSBC, is a B2B platform that focuses on helping small medium businesses in garment industry to connect and trade. Leading a product design team, we worked closely with the product and engineering team to build the platform from scratch and have helped over 25,000 SMEs trade globally within a year.

Hong Kong

With JobsDB and JobStreet as subsidiaries of Seek, part of my responsibilities is to ensure the design solutions is re-usable for both brands as well as scalable for different scenarios and across all platforms. I focused on designing and enhancing products to help people realize their value in the labour market and improve lives by connecting them to better careers.• Led and facilitated Google Design Sprint workshops for stakeholders from Product and Marketing team to redesign job seeker’s journey• Conducted multiple contextual inqueries and usability testing sessions in different countries to gain qualitative data• Drive project direction by identifying users’ painpoints and unmet needs, and prioritizing ideas based on data insights from Analysis team to make informed decisions on the design solution• Collaborate with different stakeholders across Australia, Malaysia and China locations according to different project requirements• Collaborate closely with Developers and QA in agile environment during execution• Ensure the quality and consistency of both user interface and experience across both brands (JobsDB and JobStreet)• Test and validate hypothesis with A/B testing and user interviews for feedback• Provide design advice and maintain a tight feedback loop with mentee

Toronto, Canada Area

UI/UX designer at Pivot Design Group, a design company focusing on informed design process by discovering the needs of key audience and create the best UX strategy through close collaboration with client and iterative design process. Some of my projects included clients from Oxford Properties Group, Defense Research and Development Canada, and Markham Stouffville Hospital.• Acting as client’s main point of contact to communicate and manage organization of projects; Other PM responsibilities include estimating project costs, delivering projects on time within budget and scope• Focuses on understanding user behavior, needs, and motivations through contextual inquiries andfeedback methodologies including Heuristic Evaluation and Interaction Principles• Develop user personas and scenarios to optimize user journeys, construct wireframes and prototypes to ensure the product logically flows from one step to the next• Incorporate IA methods such as card sorting and wireframing to demonstrate the hierarchy of information• Maintain good client relationship by managing client expectations with constant communication• Develop visual design and responsible for maintaining consistency in visual elements across the product

Toronto, Canada Area

• Design and deliver wireframes, storyboards, site-map of projects using mock up tools such as Lucidchart, Balsamiq, and Invision• Identify project needs, target audience and create personas• Plan design process of products from concept to launch • Work with dev team to ensure products flow logically• Create visual design elements, GUI, and style guides to ensure the consistently of design language• QA beta versions and consistently update to improve products