May Wu Email & Phone Number

Shanghai

• Create Lee e-marketing calendar for all channels, align with stakeholders, lead the execution with support from internal cross function and external partners• Write the playbook for channels key campaign, deliver assets as needed as well as planned traffic• Monitor competitive brands digital movements and channels new innovations• Set the Standard Operation Procedure for each channel, build content and assets creation flow, manage the process and relationship with partners• Improve 3rd party platforms traffic via a). FREE: Understand the ask from channels to get free traffic support, create and align free traffic plan with channels, lead channels to achieve the targetb.). PAID: Analyze different resources performance, adjust budget allocation/try new ads placement to achieve better ROI of the portfolio• Internal Cross Function Cooperation and external partners managementa). Co-work with brand marketing team, make sure get their support as neededb). Manage the relationship with product shooting agency/etc.

Shanghai

• Responsible for digital marketing campaign planning and operation of 3 Outdoor brands (Salomon/Suunto/Archaeopteryx)a) Initial brand’s digital strategy plan and operation tactics, including brand official site and social media, to ensure the right communication in digital channelb) Set up brand website and maintain content to increase brand online visibility and awarenessc) Design online campaign mechanics and communication messages to generate awareness and engagement with target audienced) Set up and maintain brands’ social media platforme) Track and review digital performance and optimize on daily basis, to enhance the ROI• Responsible for e-Commerce(Tmall for now & brand owned platform later) planning and operation for above 3 Outdoor brandsa) Plan budget allocation, set up KPIs and work out operation model for Tmallb) Develop promotion calendar/trade plan align with Tmall promotion campaignsc) Identify and negotiate promotion activities initialed by Tmall to ensure brand presence and best deal in terms of ROId) Develop CRM strategy in Tmall to increase repurchase rate and frequencye) Work on brand owned platform setting up plan and operation mechanism

Shanghai

Responsible for La Mer digital marketing campaign planning and operationa) Design online campaign mechanics, prepare communication message and content, plan media investment on paid and social mediab) Track campaign performance and optimize on daily basisc) Review campaign performance and measure media ROI

1. Responsible for Land Rover / Schick digital campaign planning and operationa) Develop campaign concept and media strategy to achieve client’s business goals (like increase brand awareness, drive traffic and generate qualified leads, etc.)b) Lead the campaign operation to make sure the successful delivery, consolidate all creative and media stuffsc) Analyze campaign performance in terms of website and media KPIs by post-buy report (Ads Impression, Click, Site Page Views/Unique Visitors, Cost per Acquisition, etc.)2. Responsible for LA MER e-Commerce and digital marketing, located on Estee Laudera) Digital campaigns - Design campaign mechanics, draw up SEM, paid media and social media planb) Ecommerce daily maintenance - Initial product virtual set for e-Commerce, update pages based on global direction and prepare eDM / e-Newsletter for ecommerce members

Responsible for Johnnie Walker/Starwood/H&S/Danone BIO/Pattex/JNJ/Pringles/SAP/Forevermarka) Make integrated campaign plan and execution：online interactive proposal including setting up website, SEM and media planb) Work closely with business analyst, system architect, creative head & developers to build NET applications Generate tracking codes according to campaign, media, promotion offer…c) Prepare the documents according to client requirements, like wireframe, scenario, copy, timeline…d) Campaign Review and data analyst on media performancee) Support engagement director to pitch new clientsf) Contact with outside companies, like suppliers and vendors