Specialties:- Brand building- Digital marketing- Offline experiential - Account lead with strong strategic sense and creative understanding Soft skills: - Radiate energy and develop trust with client/ partners and the team- Super efficient and logical - Strong communication and organization OCD

Responsibilities including group operations, new business development, process and training programs setup and key stakeholders management including client, partners, board and investors. Achievement1、JV process and completion (overseas and government partners negotiations and communications) 2、Key client development: Alibaba, Huawei, China mobile 3、Led, won and completed FIRST Shanghai Government Long Term 5G Hall (#5G全球创新港). Project lead on client management, experience design, content creation and partners cooperations from all levels4、Board level communications and management from business proposals, vision setting and executions5、Core capability developed: Digital experience based new retail & new culturel creative (新零售、新文创）

Act as a combination role of Business director, General Manager, Client services director as well as social media catalyst within the company.In 2 years, introduced and developed below business including:—— Alibaba Tmall / adidas neo / CCTV / Element Fresh / Elab / Jaeger-LeCoultre / Unilever* Full client references and recommendations available upon requestAchieved business target first year joined, doubled in second yearCFO’s best friend, hyper sensitive with financial status and figures. Archived figures in mind for all projects handled.0% turn-over for team under direct management (over 2 years), including account team and social media team. A well respected and loved leader who remembers every team member’s birthday and work anniversarySet up internal process, including project management, financial and some HR related processLongest client relationship: 7 years (still on-going)Longest team relationship: 5 years (still on-going)

Trustworthy Leader on both strategic and creative through the line; New business development. Business lead for FF social BU.Business developed and managed: CCTV (Charity Department)/ Tencent (Corporate & CSR) / DIDI (Corporate & CSR) Alibaba (Digital Activation)/ Bosideng (Website + Digital Activation)/ Pernod Ricard Group / Martell + Absolut +Jacob’s Creek / Richemont Group /Jaeger LeCoultre; TimeVallee)/ Starbucks (social activation)/ Bonpoint (Website + Digital Activation)/ Orpea (Luxury Retirement Home)Capability Development: Led & developed FF SOCIAL business units.Awards Contributed: Spikes Independent Agency of the Year / 2015; Ad Age’s 2016 International Agency of the Year; CCTV MY NAME: [ Bronze ] PR - CCTV - My Name / Spikes Asia / 2015

The leading guidance provider on both strategic and creative cross disciplines (ATL, BTL, Digital) with global perspective for Pernod Ricard Group (Martell, Ballantine's, Montesquiou); General Electric; Vichy. Strategic planning and directs multiple accounts, working closely with global client and agencies; backed up with well-structured and persuasive presentations. Disciplined project management and team management. High performance trust builder and integration liaison with client and partner agencies

Responsible key contact; Won highest score rated during Client’s agency evaluation among all Chivas Regal campaigns 6 months after joining the team;Active trouble shooter with high standard of daily work delivery; Through-the-line planning support and execution, from Print to BTL activation; Thorough experiences in non-traditional Restaurant Channel in local market; Smooth and comprehensive transition/ handover to pitch winning agency;

The reliable and attention-to-detail agency backbone with strong creative sense.Event planning, persuasive presentation and execution, from budget planning and cost control; On-site execution; supplier management and contingency planning; Market initiative and trends feed to client;

Independent, reliable and diligent supporter, manager and interpreter.Quality day-to-day work and relationship maintenance with government sports department, sports associations, venues, universities and media; Event planning and execution from budget planning to on-site execution, athlete management and coordination; media cooperation and contingency planning; Athlete management and independent sports event management