Developing comprehensive social media strategies and content calendars for platforms including Instagram, Facebook, X, LinkedIn, TikTok, and YouTube. Crafting engaging copy and visuals tailored to each platform's audience.

Dedicated and results-driven marketing to elevate brand visibility and increase revenue for a small yet dynamic candle company. Increased brand visibility on multiple social media platforms including TikTok, Instagram, and Meta. Promoted brand through influencer relations, paid ads, and SEO. As well as maintaining site stock, skus, and relevant photos on ecommerce website.

Developed the brand identity and established the company’s presence on social media platforms. Created and implemented strategic marketing initiatives, including branding campaigns and content creation. Managed social media accounts, crafted engaging posts, and fostered community engagement. Collaborated with the team to enhance brand visibility and promote services.

Assisted the 2021 international business doctoral cohort with their empirical research about consumer perception and behavior when purchasing luxury items. Helped organize research materials and collate data.

Worked with marketing and data analytics teams to help with data analysis, using statistical software, and creating reports from the findings. Also assisted with market research and consumer segmentation analysis.