Head Of Product And E-Commerce Operations
Tel Aviv Area, Israel
Reported to CEO* Led a broad user experience concept - responsible for E2E personalized user experience on local and global E-commerce websites. * Served as the third-ranking executive in the organization, reporting directly to the CEO and Deputy CEO, with responsibilities spanning from marketing, to inventory management, and customer service. Led the Black Friday company-wide project for five years, with a growth of more than 100% year over year.* Owned the pricing strategy and execution for the brand.* Built and execute product road map. Road map initiatives where focused on creating personalized user experiences and refining our 'Try&Repeat' stock purchase algorithm. * Initiated, Planed & executed quarterly and Monthly E-Commerce strategy meetings to drive high revenue according to KPI.* Partnered with early stage start-ups to build amazing features that drive value for both ADIKA and start-ups.* Managed 70 people in 6 different teams (marketing, content, social media, inventory and purchase, customer service, and product), implement cross-team processes to produce a cutting edge E- commerce experience, which yielded an average yearly growth of 45%..* Handled legal aspects of E-commerce both local and global (Israel, China and USA).