Maya Chen Email & Phone Number

Shanghai City, China

Promote TÜV SÜD brand and enhance TÜV SÜD’s credibility in Greater China region by developing branding strategy, managing the network to public relations and supervising the plan execution. Responsible for implementing all branding activities related to sponsorship & partnership programs and events.

Shanghai

1.Drive the planning, development and execution of yearly communication plans, in alignment to China business strategy and in collaboration with global brand direction;2. Manage the strategic allocation of yearly budgets on communication plans and initiatives;3. Plan and drive the China communication plans to grow the company image and achieve PR impact value of 1.8 million Euros/year, covering B2B and B2C media planning, Key Opinion Leader program, digital/social planning, PR/influencers and events;4. Implement global marketing campaigns, including TÜV SÜD 150 Jubilee event, Lighthouse event, Chinese media exposure for C-level management;5. Develop and nurture strategic media relationships to identify feature/in-depth storytelling that drives impactful coverage results;6. Surveillance and evaluate KPI performance of PR and media agency

中国 上海市区

1. Assist Director to initiate and fulfill the department annual marketing plan, ex. magazine advertising, exhibitions, media interviews, seminars etc.;2. Involve in the whole circle of department marketing material producing process;3. Liaise with external vendors and agencies for the exhibitions preparation;4. Perform the marketing analysis, research the competitors’ background, competitive landscapes, sales performances etc, summarize the reports;