Executing Omnichannel Marketing and Communication Strategies for THD Loyalty Programs.

Promoted to oversee visual signage experience for corporate promos, events and off-shelf merchandising supporting D24 (Paint) and D27 (Lighting & Electrical). Known for effective and efficient communication with merchants, vendors, contractors, and cross-functional partners.  Championed MAP Endcap Signage Program and aided in team trainings as subject matter expert after only 3 months in role Spearheaded conceptualization and visual merchandising of $100M Smart Home Event while ensuring alignment with multiple vendors, merchants, and internal teams Managed dynamic intricacies of creative development to promote private Hubspace Brand and Products for endcaps and events Facilitates Bi-Weekly Cross-Functional Meetings for MAP program while serving as program captain Oversaw full-chain rollout of front impulse side cap signage yielding an annual revenue lift of over $100M Commissioned to facilitate bid process for future events with multiple third parties and implement cost savings Sought after to create, implement, and train planning and execution processes Awarded for Entrepreneurial Spirit 2022 Mentoring Circle Leader

Celebrated for providing efficient planning and effective issue resolution to support projects for the Merchandising Execution Team in department 29A/70 (Appliances) by cutting issue rates in half. Strategist for driving sales and product innovation by aligning merchant goals with assortment planning, private brands, marketing, event planning, inventory replenishment, store planning, space planning and MET partners.  Pioneered process and strategy for MET project readiness and resolution in impacting department 29A/70 (Appliances) Spearheaded crafting project readiness process for Capital store resets impacting department 29A/70 (Appliances) as a blueprint for other departments Consistently awarded for excellent leadership, customer service and entrepreneurial spirit Partnered with Issue Resolution Specialist to identify and resolve global project is Developed and implemented organizational process improvements Facilitates readiness walks, conference calls and cross functional meetings for project planning and issue resolution.  Crafts weekly reporting regarding current project execution and upcoming project readiness.

Expert in taking ideas from conception to development to execution. Sought out to provide creative direction and consultation for projects, events and campaigns.  Created a detailed work plan identifying and sequencing activities needed to successfully promote projects Managed production, timelines, budget and approval processes for all creative projects Drafted verbiage and provided editing support for internal and external communication projects Collaborated with vendors, agencies and contractors for the development of content materials and execution of creative projects Created curriculum and facilitated workshops addressing performance, presentation, public relations and audience demographics

Sought out to provide artistic development for recording artists. Creative strategist for product marketing and sales. Raised the bar on artist promotion by spearheading a digital marketing campaign for upcoming artists with results in charting on iTunes and Amazon Managed production, timelines, budget and approval processes for all creative projects Coordinated and facilitated project team conference calls  Scheduled follow-up conference calls to develop and present creative concepts Routed creative projects internally for review and approval with marketing, legal and leadership Developed and implemented creative and production process improvements Drafted verbiage and provided editing support for internal and external communication projects Collaborated with vendors, agencies and contractors for the development of content materials and execution of creative projects Created curriculum and facilitated workshops addressing performance, presentation, public relations and audience demographics

Actively recruited to provide project leadership and administrative support during growth and development of sales team. Strategist for creative branding and marketing for new products and services. Preparation and coordination for bid proposal submissions. Conducts program planning. Provides weekly reporting on sales activity. Managed branding and creation process for Dynasty brand yielding $30K+ in annual revenue Coordinated project team conference calls  Scheduled follow-up conference calls to develop and facilitate action items Routed projects internally for review and approval with marketing, legal and leadership Developed and implemented organizational process improvements Drafted verbiage and provided editing support for internal and external communication projects Supervised proposal process for new northeast plant location

Brought in to create and manage LLC for rental properties in NY, OH, LA and GA. Developed and maintains profit maximizing model. Corresponds with tenants, contractors and businesses as needed.  Managed, tracked, and proactively escalated project issues and risks Routed creative projects internally for review and approval with property owner Drafted verbiage and provided editing support for internal and external communication projects Assisted property owner in ensuring optimum use of available resources

Promoted to oversee teams in hospitality, audio/video and performing arts for creative programming. Planning and coordination for special events targeting the surrounding Atlanta Metropolitan area. Creation of concepts and original content for visual graphics, video, drama, dance, music and spoken word. Crafted and oversaw 50+ unique creative programs and events yielding attendance of 1000+ people Managed production, timelines, budget and approval processes for all creative projects Coordinated and facilitated project team conference calls  Scheduled follow-up conference calls to develop and present creative concepts Routed creative projects internally for review and approval with marketing, legal and leadership Developed and implemented creative and production process improvements Drafted verbiage and provided editing support for internal and external communication projects Collaborated with vendors, agencies and contractors for the development of content materials and execution of creative projects Created curriculum and facilitated workshops addressing customer service, integrity, stage presence and vocal performance

Actively recruited to provide administrative support and spearhead projects supporting organizational expansion and evolution. Correspondence, negotiation and mediation between team leads, team members, contractors, vendors and businesses.  Managed marketing assets to support 4-5 national campaigns per year Branded and facilitated relocation and celebration for community organization and 3 affiliated small businesses Coordinated and facilitated project team conference calls  Scheduled follow-up conference calls to develop and present creative concepts Routed creative projects internally for review and approval with marketing, legal and leadership Drafted verbiage and provided editing support for internal and external communication projects Collaborated with vendors, agencies and contractors for the development of content materials and execution of creative projects Management and supervision of small business licensing and accreditation Developed and maintained a profit maximizing strategy for events, campaigns and organizational divisions.

Scheduled artistic programming for Metro Atlanta schools and nonprofitorganizations Promoted educational programs for +80 storytellers, dancers,musicians, actors, and visual artists