While working in Search Engine Optimization at Red Ventures, I learned and honed a number of technical and project management skills that have allowed me to view product success through a more systematic viewpoint. Some of the skills and responsibilities I developed while at Red Ventures include: • Built SEO strategy for Bankrate Loans, optimizing content for search engines and user experience. • Collaborated closely with the editorial team to implement SEO best practices and improve content quality. • Monitored performance using seoClarity and Ahrefs, providing real-time insights and recommendations. • Conducted competitor analysis to benchmark performance and identify gaps, developing competitive strategies. • Managed and executed on- and off-page initiatives, including keyword research and technical audits. • Maintained or improved organic rankings, drove organic traffic, and increased user engagement and conversions. • Analyzed data to identify trends and opportunities, ensuring agile response to changing market conditions.

At PVS Studios, I was tasked with establishing and proliferating marketing for the company. Despite the success the company had already experienced through networking and word-of-mouth, traditional marketing efforts were virtually non-existent. Throughout my time at this rapidly growing and evolving young company, I was fortunate enough to handle the following initiatives:• Designed a new website and oversaw development, ensuring strong appearance and smooth user experience.• Tracked and analyzed website metrics, identifying strengths and opportunities.• Designed physical marketing materials (business cards, client decks), ensuring cohesive brand representation.• Created marketing campaigns, owning their implementation from ideation to execution.• Planned content for websites and social media, creating an engaging and informative platform.• Engaged in face-to-face meetings with clients, building and maintaining lasting relationships.

As an Account Services Intern at Shepherd, I was able to work seamlessly among different teams in the office. Not only did I work directly with Account Managers and their clients, I was also able to work with the Creative Team in generating content. Some of my responsibilities included:• Overseeing photography and video production for web and social media channels• Generating, scheduled, and measured social media content for campaigns• Attending client and internal meetings, photoshoots, and video productions• Drafting news releases, media advisories, and press kits for distribution• Participating in brainstorming sessions for advertising campaign plans and new businesses

Upon joining this team, I was able to be fully involved in the transition from "Paleoganic" to "aha Pure Foods". I was not only able to get incredible hands-on experience because the company was small and rapidly growing, but I was able to be largely responsible for many of our re-branding mechanisms. During my time at aha, I wore many hats, made irreplaceable bonds and connections, and learned more that I have in any other four-month period in my life. Additionally, my tasks included:• Assisting in rebranding and reorganizing the company• Identifying and executing improvements to the product mix, the marketing mix, and operations• Creating social media advertisements, informational posts, and company updates• Formulating blog posts and news letters to be sent out to current and potential customers• Making face-to-face sales with customers in numerous settings