Women’s Retailer with under 50 employees and the world’s most inclusive size rangeCreating highly engaging content on TikTok/Instagram to promote brand awareness andincrease follower count/sales conversionsIncreased Tiktok followers by 23.9K after implementing new copywriting strategies across emailand social grew conversions by 250% through SEO and customer-centric messaging.Collaborated with Marketing and PR departments to finalize monthly marketing calendar andstrategizing week over week to adjust planned campaigns and copy to current SEO trendsResearched high-volume search topics within target market to develop consumerpsychographic outline of the client base; creating a better-streamlined messaging drivingengagement, sales, and new customer acquisition.Presented monthly to CEO, Marketing, and PR the KPIs, projections, and strategies to trackperformance and identify best brand messaging to utilize to yield desired results.

Operations and Analytics:Conducting a full analysis of company metrics to identify issues based on KPIs.Developing marketing strategies to address KPI challenges, utilizing A/B testing to track progress when necessary.Collecting data on current and potential consumers to build a comprehensive database that supports marketing strategies and campaigns.Monitoring customer success rates through business intelligence (BI) and keyword analysis on social platforms.Creating and executing promoted content on Facebook, Google, Instagram, Twitter, and TikTok.Tracking content performance with a strong focus on conversion rates and organic growth/loss.Generating daily, weekly, monthly, and quarterly reports on sales and marketing analytics to evaluate overall company performance and campaign effectiveness.Managing website and product maintenance, including updating banners, products, and promotions based on seasonal changes and inventory (Shopify, WordPress, Square).Analyzing YouTube channels to drive traffic to the website, boosting sales and video monetization.Engaging in influencer marketing to negotiate beneficial partnerships and relationships.Creative Developments:Conducting product photoshoots and photo editing for consumer goods.Producing videography for products.Creating TikTok videos and Reels for product promotion and brand visibility.Designing cohesive social media grids and utilizing presets for a unified brand aesthetic.Providing graphic design and custom art tailored to client needs.Developing brand palettes with color codes and fonts to ensure a seamless look, including theme colors, font sizes, and vector art.Cultivating brand personality by answering key questions to develop a detailed persona, a crucial aspect to shaping a strong brand identity!

Responsible for revenue management, marketing campaign & strategy, customer experience and relationships.• maintained a 10% revenue lead compared to prior year sales throughout the pandemic. Lowered customer acquisition costs via use of social media marketing.• Increased social presence and engagement by 28%, created campaigns used for social, email, internal marketing. Produced avg 120 new leads weekly using SEO/targeted marketing strategies.• Created and coached team on a individualizing customer experiences and tracking success rates. Promoted a healthy public relation and increased google rating from 1.7 to 3.2 through honest reviews and experiences.

Within 3 days of start date, closed 5 contracts and secured $40k in revenue.• 2 month accomplishment, closed 60 contracts producing approximately $500k in revenue, pre-leasing the property to 100%• Coached other agents and assisted in 30% of unassigned contracts

Responsible for company KPI metrics, coaching and sales managementMaintained a $330 SPH (sales per hour)ROI - averaged $260k in merchandise yearly generating $570/hr workedduring the year.Coached associates through hourly sales segment to meet company andindividual goals.

Summer internship predominantly involving ecommerce and social media marketing remotely. Maintaining wholesale site via Shopify. Using social media to promote to current customers, gain new ones and develop shop direct retail segment for B2C sales. Attended trunk show at NYNow to physically aid in product sales to retailers.