Maya Farhat Email & Phone Number

Qatar

• Spearheading the successful development of Cole Haan across 3 territories, namely Qatar, Turkey and South Africa.
• Successful in developing and establishing Lipault brand and growing retail and wholesale business.
• Overseeing the footwear and fashion & accessories departments, brands including: Elie Saab, M Missoni, Swarovski, APM, Guess, Les Nériédes, Misaki, Monique Lhuillier, etc.
• Facilitating accurate monthly reports, monitoring fast/slow-moving items as well as implementing fast action plans and promotional activities.
• Strategically planning through development and execution of yearly budgets in addition to monitoring inventory levels and sales performance to ensure adherence with yearly plans.
• Defining and implementing digital and micro-marketing strategies with an aim of maximising brand awareness, traffic and overall sales across assigned territory.

Lebanon

• Defined a strategic marketing plan for effectively promoting exhibitions using various media channels, such as advertisement slots in magazines, newspapers, radio, billboards, TV and other social media networks.
• Undertook responsibility of managing the main visuals, test and layouts of various events, including Beirut International Property Fair, Beirut Wedding Fair and Beirut Haute Joaillire Fair.
• Developed long-term business relations with the various suppliers; effectively negotiated with them to acquire required products at cost-effective prices.
• Effectively negotiated and agreed barter agreements with magazines, radio and online communication companies.
• Managed pre- and post-event marketing activities, press releases, visuals and other related aspects.

Lebanon

• Proven success in strengthening the brand image of company while developing strategic expansion plans.
• Planned and implemented marketing strategies of the fashion brand for upcoming year (2012).
• Managed various aspects related to end of yea events and promotions, also participated in various high-profile events to promote brand image.
• Prepared interactive and innovative Facebook and Twitter pages to maximise web traffic.
• Planned art direction and styling of upcoming photo shoots in close conjunction with the creative team.

• Managed main visuals, text and layouts for the Beirut International Property Fair and Beirut Haute Joaillire Fair profiles.
• Effectively communicated and negotiated with the suppliers to attain best price products/goods as per the company requirements.
• Booked various advertisement slots in magazines, radio and billboards to promote company products across assigned territory.

• Zawya.com is an online information company providing clients with reliable information on several different industries in the GCC & MENA Region; my responsibilities included:
• Researching new projects in the Oil & Gas and Petrochemical Industry for the region
• Contacting project managers in order to obtain the latest information regarding these projects
• Creating specialized profiles on each in project to give clients the best and most up to date information regarding each projects progress.

United Kingdom

United Kingdom

Advanced Preparation For A Career In Fashion Retail: Buying, Merchandising & Management

- Qualifications: Buying, trend analysis, negotiation, fabric knowledge, size charts Merchandising, range planning, seasonal adjustments.

Certified Image Consultant & Stylist, Fashion & Retail

Certified Image Consultants specializing in the following: Styling Personal Shopping Photo-shoots Styling Public Appearances

Ba, Business, Economics And Finance

A Levels, Mathematics