Consumer Engagement Services Manager
Current- Development and implementation of the Consumer Engagement Services (CES) strategy for Switzerland- Management of multi-brand consumer engagement services for Nestlé in Switzerland (up to 50,000 contacts per year), including 2 web shops and Nescafé Dolce Gusto after-sales service- Development of a concept to digitalise the CES for the Swiss market (e.g. Chatbot)- Member of the Nestlé Switzerland crisis team and responsible for managing contacts in the event of a crisis on social media and through traditional contact channels (e.g. product recall, issues)- Project streamlining and KPI analysis for continuous improvement- Implementation of customer management tools (e.g. Salesforce Service Cloud - Omni, Amazon Connect, Sprinklr)- European CES organisation co-creation with other markets