• Developed and implemented the company's R&D strategy, aligning it with business objectives and market trends, resulting in the successful launch of three new product lines.• Collaborated with cross-functional teams, including marketing, sales, and manufacturing, to gather insights and identify customer needs, driving the development of customer-centric products.• Conducted market research and competitive analysis to identify emerging trends and technologies, providing valuable inputs for product development and business strategy.• Oversaw the entire research and development (R&D) process, from conceptualization to commercialization, ensuring projects were delivered on time and within budget.