Associate Platforms Producer
CurrentI conceptualize, produce, shoot, and edit social videos for PEOPLE’s TikTok, Instagram Reels, Facebook, and X, growing the TikTok account to 2M+ followers and 500M+ views, with 110+ videos hitting 1M+ views (up to 100M per video). I lead TikTok initiatives across all content verticals, including magazine issues, exclusive celebrity shoots, and red carpet events. I’ve interviewed high-profile celebrities like Dylan O’Brien, Kelsea Ballerini, and JoJo Siwa, and directed coverage for major award shows like the Met Gala, EGOT Awards and Super Bowl. I also cover large-scale events, such as the Toronto International Film Festival, generating over 34 million views and 44 million impressions.