Founder of YAMA- a fine jewelry gold & diamonds brand.Leading end to end operations worldwide- selling fine jewelry at international houses such as Barney's NY, Padani TelAviv, and a flagship boutique at Kikar Hamedina, TelAviv. Managing the entire product lifecycle from conception to launch, both in the digital field (web, social, brand strategy) and the physical field (the jewelry itself, process and pipeline) creating a noticable yearly growth of cycle and appearance.Developing growth strategies for YAMA, including work on business models, go‐to‐market plans, and implementation roadmaps based on research and analysis of both local and international industries and markets. Reinterpreting the concept of fine jewelry with modern, delicate and feminine designs, using tools such as 3D printing and architectural planning software, makes YAMA a unique combination of architecture & jewelry design.o

An architect and designer working on numerous projects:planning and designing residence and commercial luxury towers shaping the Tel Aviv skyline.Major projects such as:Commercial: B.S.R 3+4 Complex - Ramat GanResidential: W Tower - TelAviv | Rom Tower - TelAviv | Aviv luxury residence - TelAvivFull responsibility and projects management with systems coordination.

Managing the office flagship website and branding process.Developing a product vision, strategy, roadmap and lifecycle framework.Collecting and analysing requirements, writing clear and detailed UI/XU & flow, wireframes and mock ups. Prioritising backlog tasks and handling development.

Implementing BIM softwares within the team and office projects.Managing teams inside and outside the office in the professional implementation and process.

Winning award on a final project called FashionisTA - a house for fashion design. public library, commercial building, and an interdisciplinary house for neglected woman.